---
title: "Trend — plastic mattress protector queen - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/plastic-mattress-protector-queen/trend"
last_updated: "2026-08-10T15:50:27.468Z"
locale: en
meta:
  description: "Niche score 55/100 · $247K/yr market · 154K searches/yr. A deep review moat (15,366 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $247K/yr market · 154K searches/yr. A deep review moat (15,366 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — plastic mattress protector queen - Flapen"
---

# **plastic mattress protector queen**

**Worth a look**

Shows searches that convert (10.4% search→purchase), but a deep review moat (15,366 avg reviews) keeps it on the watch list.

Market size 46Growth 30Conversion 89Competition 35Returns 76Price range 59Avg price 76Brand share 58Review moat 19Quality gap 79

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.42**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.95–$26.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$247K**

$247K/yr · 154K searches

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****15,366**

avg incumbent reviews — the moat a new listing must climb

## Trend