---
title: "Plaid Comforter Set — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/plaid-comforter-set"
last_updated: "2026-08-10T13:01:32.036Z"
locale: en
meta:
description: "Niche score 45/100 · $119K/yr market · 452K searches/yr · $62.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $119K/yr market · 452K searches/yr · $62.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plaid Comforter Set — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **plaid comforter set**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 28Growth 26Conversion 5Competition 92Returns 36Price range 29Avg price 89Brand share 64Review moat 25Quality gap 52
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Avg price**
**Great****$62.52**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$27.62–$279.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$119K**
$119K/yr · 452K searches
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,058.55**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, plaid comforter set is a $119K/yr Amazon United States market (452K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plaid comforter set market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$125K–$156K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#341**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**67%**
Top 20: 91%
**Top-5 click share**
**23%**
Top 20: 48%
**Open market**
**29%**
- Eddie Bauer38% - Wake In Cloud8% - Madison Park8% - mixinni7% - NSNLGSGC6% - Woolrich John Rich & Bros.4%
## **Top plaid comforter set search terms**
- **plaid comforter set**72K/yr+12.3%0.2% conv. - **plaid quilt**43K/yr+3.0%0.2% conv. - **eddie bauer comforter**35K/yr-11.7%0.3% conv. - **eddie bauer quilt**25K/yr+15.2%0.5% conv. - **eddie bauer bedding**32K/yr-4.0%0.3% conv. - **green plaid comforter**24K/yr+29.3%0.1% conv. - **flannel comforter**48K/yr-32.0%0.1% conv. - **brown plaid comforter**19K/yr+24.4%0.2% conv. - **plaid comforter queen**19K/yr+25.5%0.4% conv. - **plaid queen comforter set**18K/yr-17.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/plaid-comforter-set/search-terms)
## **Top plaid comforter set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eddie Bauer - Queen Comforter Set with Shams Soft Microsuede Bedding Down Alternative Fill All-Season Warmth Shasta Lake Navy**Eddie Bauer**$68.92**4.4★5,616 rev](https://www.amazon.com/dp/B07V7QHH8M) [2**Madison Park Essentials Parkston Plaid Comforter Set Soft Brushed Microfiber College Bedding 3M Scotchguard Stain Release Cover Modern All Season Cabin Bedding Full/Queen Navy 3 Piece**Madison Park**$38.23**4.6★3,672 rev](https://www.amazon.com/dp/B00KR6XFZY) [3**Wake In Cloud - Plaid Comforter Set Scottish Tartan Check Geometric Modern Pattern Printed Soft Lightweight Bedding 3 Pieces Dark Green Queen Size**Wake In Cloud**$40.95**4.4★428 rev](https://www.amazon.com/dp/B082GT7K44) [4**NSNLGSGC Queen Comforter Set Tan Gingham Bedding Comforter Sets Brown Grid Bed Comforter 3 Pieces (1 Comforter 2 Pillowcases)**NSNLGSGC**$44.84**4.4★416 rev](https://www.amazon.com/dp/B0CHTYRMCN) [5**mixinni Vintage Buffalo Plaid Duvet Cover Set Queen Size - 3 Piece Washed Cotton Bedding Set with Grid Pattern Soft & Breathable Duvet Cover with Pillowcases for All Seasons (Brown & Blue Beige)**mixinni**$65.37**4.4★1,786 rev](https://www.amazon.com/dp/B0F13L8MHT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eddie Bauer - Queen Comforter Set Soft & Smooth Printed Bedding with Solid Reverse 3 Piece Bed Set with Matching Pillowcases (Huntley Plaid Brown)**Eddie Bauer**$94.13**18 rev9mo ago](https://www.amazon.com/dp/B0FS36NSWJ) [**Eddie Bauer - King Comforter Set Soft & Smooth Printed Bedding with Solid Reverse 3 Piece Bed Set with Matching Pillowcases (Huntley Plaid Brown)**Eddie Bauer**$107.51**18 rev9mo ago](https://www.amazon.com/dp/B0FS3R2CKY) [**Wake In Cloud - Plaid Comforter Set Scottish Tartan Check Geometric Modern Pattern Printed Soft Lightweight Bedding 3 Pieces Brown Queen Size**Wake In Cloud**$35.72**428 rev1y ago](https://www.amazon.com/dp/B0FB2WDMHW) [**mixinni Vintage Brown & Blue Buffalo Plaid Duvet Cover Set Twin XL Size - 3 Piece Washed Cotton Bedding Set with Grid Pattern Soft & Breathable Duvet Cover with Pillowcases for Boys Men& Women**mixinni**$55.48**1,786 rev1y ago](https://www.amazon.com/dp/B0F6SZCV5C) [**mixinni Vintage Buffalo Plaid Duvet Cover Set Queen Size - 3 Piece Washed Cotton Bedding Set with Grid Pattern Soft & Breathable Duvet Cover with Pillowcases for All Seasons (Brown & Blue Beige)**mixinni**$65.37**1,786 rev1y ago](https://www.amazon.com/dp/B0F13L8MHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eddie Bauer - King Comforter Set Soft & Smooth Printed Bedding with Solid Reverse 3 Piece Bed Set with Matching Pillowcases (Huntley Plaid Brown)**Eddie Bauer**$107.51**4.4★**▲ 119%**](https://www.amazon.com/dp/B0FS3R2CKY) [**AMBERSPACE Full Size Comforter Sets Blue Grey Plaid Bedding Set 7 Piece for Boys Girls Teen Classic Homestead-Style Kids Comforter Set Bed in A Bag with Sheets Pillowcases & Shams**AMBERSPACE**$58.93**4.6★**▲ 116%**](https://www.amazon.com/dp/B0CSDJ4W8J) [**Eddie Bauer - Queen Comforter Set Soft & Smooth Printed Bedding with Solid Reverse 3 Piece Bed Set with Matching Pillowcases (Huntley Plaid Brown)**Eddie Bauer**$94.13**4.4★**▲ 105%**](https://www.amazon.com/dp/B0FS36NSWJ) [**mixinni Vintage Buffalo Plaid Duvet Cover Set Full Size - 3 Piece Washed Cotton Bedding Set with Grid Pattern Soft & Breathable Duvet Cover with Pillowcases for All Seasons (Brown & Blue Beige)**mixinni**$60.53**4.4★**▲ 97%**](https://www.amazon.com/dp/B0F13K8NS6) [**mixinni Vintage Brown & Blue Buffalo Plaid Duvet Cover Set Twin XL Size - 3 Piece Washed Cotton Bedding Set with Grid Pattern Soft & Breathable Duvet Cover with Pillowcases for Boys Men& Women**mixinni**$55.48**4.4★**▲ 93%**](https://www.amazon.com/dp/B0F6SZCV5C)
**~~View all trending →~~**
## **What buyers say about plaid comforter set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**16%
*“Very comfortable”*
**Soft Feel**15%
*“Nice and soft”*
**Quality-Overall**13%
*“Nice quality quilt”*
**Color**6%
*“color is true”*
**Weight Light**6%
*“Great Lightweight Comforter Set”*
**Warmth**5%
*“Warm and cozy”*
**Value For Money**4%
*“Great value”*
**Size-Overall**4%
*“Fits perfect”*
**Advertised Vs Actual Product**3%
*“looks like the picture”*
**Material Quality**3%
*“Material is nice”*
### **What buyers complain about **
**Thickness**10%
*“The photos make it look thicker than it is”*
**Size-Overall**10%
*“Horrible fit”*
**Quality-Overall**10%
*“Bad quality”*
**Advertised Vs Actual Product**6%
*“False advertising”*
**Durability**6%
*“doesn't seem long-lasting”*
**Color**6%
*“This is VERY MUCH BROWN”*
**Material Quality**3%
*“Cheap looking, I didn't like the material”*
**Fluffiness**3%
*“The blanket is not fluffy in any way”*
**Washability**3%
*“Messed up in the wash”*
**Value For Money**3%
*“$90 for this is ridiculous”*
### **Top return reasons **
**Color**31%
**Size-Overall**16%
**Material Quality**11%
**Advertised Vs Actual Product**9%
**Quality-Overall**6%
**Comfort-Overall**5%
**Display Colors**4%
**Thin**3%
**Value For Money**2%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is plaid comforter set profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 101 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the plaid comforter set niche?**
- 37 brands and 39 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in plaid comforter set?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 4.2%.
- **What does it cost to enter the plaid comforter set niche?**
- Listings span $27.62–$279.52; the average listing price is $62.52 (sweet spot $15–$100). The average incumbent carries 4,059 reviews — the moat a new listing must climb.
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