---
title: "Pizza Serving Tray — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pizza-serving-tray"
last_updated: "2026-08-10T12:02:26.557Z"
locale: en
meta:
description: "Niche score 55/100 · $122K/yr market · 113K searches/yr · $27.41 avg price. Soft demand (-5.8% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 55/100 · $122K/yr market · 113K searches/yr · $27.41 avg price. Soft demand (-5.8% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Pizza Serving Tray — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **pizza serving tray**
**Worth a look**
Shows a sweet-spot price point ($27.41 avg), but soft demand (-5.8% this quarter) keeps it on the watch list.
Market size 28Growth 22Conversion 49Competition 68Returns 44Price range 86Avg price 95Brand share 85Review moat 78Quality gap 67
**Avg price**
**Incredible****$27.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.53–$57.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****431.61**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$122K**
$122K/yr · 113K searches
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pizza serving tray is a $122K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pizza serving tray market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$110K–$137K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#217**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**50%**
Top 20: 95%
**Top-5 click share**
**44%**
Top 20: 87%
**Open market**
**44%**
- New Star Foodservice12% - Stock Your Home12% - JOCHER10% - Linda's Essentials8% - Sukhumvit8% - GRETJOB6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pizza-serving-tray/trend)
## **Top pizza serving tray search terms**
- **pizza serving tray**30K/yr+6.7%1.2% conv. - **aluminum pizza pan**27K/yr-14.0%1.6% conv. - **pizza trays for serving**18K/yr+21.4%1.7% conv. - **aluminum pizza pans**8K/yr-35.6%2.1% conv. - **pizza serving**4K/yr+41.4%0.9% conv. - **pizza platter**5K/yr+1.6%0.7% conv. - **pizza tins**5K/yr-7.9%1.8% conv. - **12 inch aluminum pizza pan**6K/yr-12.9%5.0% conv. - **pizza pan aluminum**4K/yr-38.0%1.6% conv. - **pizza aluminum pan**3K/yr-22.9%1.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pizza-serving-tray/search-terms)
## **Top pizza serving tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Star Foodservice Restaurant-Grade Aluminum Pizza Pan/Tray with Wide Rim 12 Inch Pack of 6**New Star Foodservice**$22.83**4.6★715 rev](https://www.amazon.com/dp/B00EAXVV06) [2**JOCHER 15 Pack Disposable Pizza Pans - 12 Inch Round Aluminum Pizza Pan for Individual Pizzas Cookies Cakes Round Foil Pizza Pans Trays Large Serving Trays for Pizza Baking Catering & Parties**JOCHER**$16.70**4.6★46 rev](https://www.amazon.com/dp/B0GV3YGGVB) [3**Disposable Pizza Pans 12 Inch (15 Pack) - Round Aluminum Pizza Pan Disposable for Individual Pizzas Cookies Cakes Round Foil Focaccia Pan Round Foil Pizza Pans Trays Large Serving Trays for Pizza**Linda's Essentials**$16.19**4.3★36 rev](https://www.amazon.com/dp/B0GRTWQ2KT) [4**Sukhumvit 3-Tier Pizza Stand for Party Black Metal Pizza Rack (10.2 H)**Sukhumvit**$38.80**4.8★14 rev](https://www.amazon.com/dp/B0GV376159) [5**Stock Your Home 12 Inch Aluminum Pizza Pans Disposable (12 Pack) Round Foil Focaccia Pan for Individual Personal Pizzas Giant Size Chocolate Chip Cookie Cake Tin Large Serving Trays Platter Tray**Stock Your Home**$19.66**4.7★289 rev](https://www.amazon.com/dp/B0G3111ZY9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**R8J 13 Inch Round Aluminum Foil Pizza Pans**R8J**$11.02**1 rev2mo ago](https://www.amazon.com/dp/B0H2FDXJ3W) [**JOCHER 15 Pack Disposable Pizza Pans - 12 Inch Round Aluminum Pizza Pan for Individual Pizzas Cookies Cakes Round Foil Pizza Pans Trays Large Serving Trays for Pizza Baking Catering & Parties**JOCHER**$16.70**46 rev2mo ago](https://www.amazon.com/dp/B0GV3YGGVB) [**Pizza Stand 4 Pack Pizza Rack for Party Slant Design Pizza Serving Tray Stand with Heavy Duty Metal Stackable Pizza Display Stand for 9-14 Inch Pizza Pans Dessert Table Home Commercial Use**Catheralysia**$24.79**3 rev3mo ago](https://www.amazon.com/dp/B0GXVB5PC8) [**Sukhumvit 3-Tier Pizza Stand for Party Black Metal Pizza Rack (10.2 H)**Sukhumvit**$38.80**14 rev4mo ago](https://www.amazon.com/dp/B0GV376159) [**Disposable Pizza Pans 12 Inch (15 Pack) - Round Aluminum Pizza Pan Disposable for Individual Pizzas Cookies Cakes Round Foil Focaccia Pan Round Foil Pizza Pans Trays Large Serving Trays for Pizza**Linda's Essentials**$16.19**36 rev4mo ago](https://www.amazon.com/dp/B0GRTWQ2KT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pizza Stand 4 Pack Pizza Rack for Party Slant Design Pizza Serving Tray Stand with Heavy Duty Metal Stackable Pizza Display Stand for 9-14 Inch Pizza Pans Dessert Table Home Commercial Use**Catheralysia**$24.79**4.6★**▲ 300%**](https://www.amazon.com/dp/B0GXVB5PC8) [**Disposable Pizza Pans 12 Inch (15 Pack) - Round Aluminum Pizza Pan Disposable for Individual Pizzas Cookies Cakes Round Foil Focaccia Pan Round Foil Pizza Pans Trays Large Serving Trays for Pizza**Linda's Essentials**$16.19**4.3★**▲ 294%**](https://www.amazon.com/dp/B0GRTWQ2KT) [**JOCHER 15 Pack Disposable Pizza Pans - 12 Inch Round Aluminum Pizza Pan for Individual Pizzas Cookies Cakes Round Foil Pizza Pans Trays Large Serving Trays for Pizza Baking Catering & Parties**JOCHER**$16.70**4.6★**▲ 294%**](https://www.amazon.com/dp/B0GV3YGGVB) [**Sukhumvit 3-Tier Pizza Stand for Party Black Metal Pizza Rack (10.2 H)**Sukhumvit**$38.80**4.8★**▲ 294%**](https://www.amazon.com/dp/B0GV376159) [**R8J 13 Inch Round Aluminum Foil Pizza Pans**R8J**$11.02**5.0★**▲ 293%**](https://www.amazon.com/dp/B0H2FDXJ3W)
**~~View all trending →~~**
## **What buyers say about pizza serving tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**13%
*“These pans are the correct size”*
**Quality-Overall**10%
*“Excellent quality”*
**Baking**8%
*“Perfect for baking cookie cakes”*
**Ease Of Cleaning**7%
*“They were easy to clean up”*
**Strength**7%
*“This pan is very sturdy”*
**Cooking Experience**7%
*“Great addition to my kitchen”*
**Value For Money**6%
*“Excellent value for money”*
**Ease Of Use**5%
*“Easy to handle”*
**Crispiness**3%
*“Perfect crispy crunch every time”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
### **What buyers complain about **
**Size-Overall**14%
*“Almost too big”*
**Strength**13%
*“Not strong enough”*
**Thickness**10%
*“The edges are thicker”*
**Quality-Overall**10%
*“Not a good quality”*
**Adhesion/Stickiness**4%
*“Not No Stick”*
**Durability**3%
*“However, it is not a durable board”*
**Flatness**2%
*“I couldnt use them even if I tried to flatten them back out”*
**Thin**2%
*“Very thin”*
**Value For Money**2%
*“for less than $15 bucks thats not worth it”*
**Advertised Vs Actual Product**2%
*“Website didn't give any more real info”*
### **Top return reasons **
**Size-Overall**67%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Strength**3%
**Quality-Overall**3%
**Thin**2%
**Scratch Resistance**2%
**Functionality-Overall**2%
**Material Quality**2%
**Color**2%
## **Common questions**
- **Is pizza serving tray profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 38 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pizza serving tray niche?**
- 26 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in pizza serving tray?**
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 3.5%.
- **When does demand for pizza serving tray peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pizza serving tray niche?**
- Listings span $9.53–$57.49; the average listing price is $27.41 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.
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