---
title: "Pizza Pan — $3.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pizza-pan"
last_updated: "2026-08-10T12:02:18.515Z"
locale: en
meta:
description: "Niche score 59/100 · $3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 59/100 · $3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Pizza Pan — $3.2M/yr Amazon US Niche (2026) - Flapen"
---
# **pizza pan**
**Worth a look**
Shows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 20Conversion 72Competition 59Returns 65Price range 68Avg price 88Brand share 61Review moat 51Quality gap 27
**Market size**
**Incredible****$3.2M**
$3.2M/yr · 2.4M searches
**Avg price**
**Great****$20.21**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$9.19–$135.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,474.34**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pizza pan is a $3.2M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 59/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pizza pan market data**
- **Units sold / yr**
- **150K–200K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$3.0M–$4.0M**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**26%**
- DecorRack23% - GoodCook15% - BAKKENMASTER13% - NutriChef10% - AWTBDP7% - ZOEHROWS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pizza-pan/trend)
## **Top pizza pan search terms**
- **pizza pan**1.5M/yr-16.4%2.8% conv. - **pizza pan for oven**194K/yr-6.4%3.6% conv. - **pizza pans**127K/yr+10.9%2.2% conv. - **pizza tray**70K/yr+0.6%1.8% conv. - **pizza pans 16 inch**56K/yr+0.3%1.8% conv. - **stainless steel pizza pan**62K/yr-6.0%1.1% conv. - **pizza pan with holes**46K/yr-7.1%2.5% conv. - **16 inch pizza pan**38K/yr+1.3%1.1% conv. - **pizza tray for oven**37K/yr-8.9%2.7% conv. - **pizza pan 16 inch**27K/yr+4.6%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pizza-pan/search-terms)
## **Top pizza pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$128K8%$256K12%$384K16%$512K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GoodCook AirPerfect Nonstick 16 Pizza Pan - Set of 2 - Pizza Trays for Oven Perforated Round Pizza Pan Carbon Steel Baking Pan Homemade Frozen & Leftover Slices**GoodCook**$27.11**4.7★8,508 rev](https://www.amazon.com/dp/B0B72FK83G) [2**DecorRack 13 Inch Alloy Steel Pizza Pan Non-Stick Coating Serving Tray Round Baking Tray for Oven Use (2 Pack)**DecorRack**$11.76**3.9★873 rev](https://www.amazon.com/dp/B09XY1SLV5) [3**DecorRack 13 Inch Carbon Steel Pizza Pan Non-Stick Baking Tray (1 Pack)**DecorRack**$10.21**4.3★376 rev](https://www.amazon.com/dp/B0DTJVJS6Q) [4**Bakken Pizza Baking Pan - Round Perforated Carbon Steel Pan with Non-Stick Marble Coating Oversized Silicone Handle Dishwasher Safe High-Temperature Resistant Durable & Easy Cleanup White 2 Pack**BAKKENMASTER**$13.27**4.6★998 rev](https://www.amazon.com/dp/B0DCCK2MZ6) [5**ZOEHROWS 13 Inch Pizza Pan for Oven (2 Pack) Round Pizza Pan with Holes - Non-Stick Carbon Steel Pizza Tray with Silicone Handles - for Cooking Baking and Grilling - Dishwasher Safe**ZOEHROWS**$14.98**4.7★542 rev](https://www.amazon.com/dp/B0CRGVCQXD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wilton Silver Non-Stick Pizza Pan Made Without PFAS 12 in.**Wilton**$12.28**365 rev1y ago](https://www.amazon.com/dp/B0FG8WCZ3Y) [**13 Inch Pizza Pan for Oven 2PCS Round Stainless Steel Pizza Pans Plates**AWTBDP**$14.07**856 rev1y ago](https://www.amazon.com/dp/B0FC6KV735) [**Gymdin 13 Round Pizza Pan for Oven 2 Pack**Gymdin**$14.87**696 rev1y ago](https://www.amazon.com/dp/B0DWSJ9Z8W) [**Emporio Kitchen Non-Stick Pizza Pan 1 Pack 16 Inch Round Carbon Steel Pizza Tray with Perforated Holes PFOAPFOSPTFE-Free Dishwasher & Oven Safe Up To 450F Durable Nonstick Silver Coating**Emporio Kitchen**$13.71**506 rev1y ago](https://www.amazon.com/dp/B0F6KY7FMP) [**12 Inch Pizza Pan for Oven Set of 2 Non-Stick Stainless Steel Pizza Pan**AWTBDP**$12.49**856 rev1y ago](https://www.amazon.com/dp/B0F1N9NSF9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 Inch Pizza Crisper Pan Set of 2 Non-Stick Perforated Pizza Tray for Crispy Crust Heat-Resistant Carbon Steel Pizza Baking Pans Dishwasher Safe Pizza Oven Trays for Even Heating & Air Circulation**Bella Cooks**$14.33**4.7★**▲ 177%**](https://www.amazon.com/dp/B0BZZ92X6K) [**GoodCook 15 x 10.5 Nonstick Carbon Steel Baking Pan & Raised Wire Rack Pizza Crisper Crispy Bacon Multipurpose Cooking Sheet Pan Cooling Rack Kitchen Cookware Set Dishwasher Safe**GoodCook**$15.71**4.4★**▲ 102%**](https://www.amazon.com/dp/B08J8DFPRF) [**Bakken Pizza Baking Pan - Round Perforated Carbon Steel Pan with Non-Stick Marble Coating Oversized Silicone Handle Dishwasher Safe High-Temperature Resistant Durable & Easy Cleanup White 2 Pack**BAKKENMASTER**$13.27**4.6★**▲ 74%**](https://www.amazon.com/dp/B0DCCK2MZ6) [**Emporio Kitchen Non-Stick Pizza Pan 1 Pack 16 Inch Round Carbon Steel Pizza Tray with Perforated Holes PFOAPFOSPTFE-Free Dishwasher & Oven Safe Up To 450F Durable Nonstick Silver Coating**Emporio Kitchen**$13.71**4.6★**▲ 65%**](https://www.amazon.com/dp/B0F6KY7FMP) [**DecorRack 13 Inch Carbon Steel Pizza Pan Non-Stick Baking Tray (1 Pack)**DecorRack**$10.21**4.3★**▲ 57%**](https://www.amazon.com/dp/B0DTJVJS6Q)
**~~View all trending →~~**
## **What buyers say about pizza pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Quality is solid for the price”*
**Baking**10%
*“Good baking quality”*
**Ease Of Cleaning**10%
*“Cleans up easily”*
**Crispiness**8%
*“Perfect crispy crunch every time”*
**Cooking Experience**7%
*“Cooks evenly”*
**Size-Overall**7%
*“Fits perfect”*
**Value For Money**7%
*“Money well spent”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Non-Stick Coating**5%
*“Non-stick works great”*
**Strength**4%
*“They are sturdy”*
### **What buyers complain about **
**Rusts/Corrodes**12%
*“Rusts Easily”*
**Quality-Overall**11%
*“Garbage”*
**Size-Overall**11%
*“Very small”*
**Adhesion/Stickiness**7%
*“Not No Stick”*
**Durability**6%
*“Wont last”*
**Ease Of Cleaning**5%
*“Impossible to clean”*
**Thickness**5%
*“they aren't very thick”*
**Non-Stick Coating**5%
*“Not a non stick pan”*
**Advertised Vs Actual Product**4%
*“The product looks different”*
**Cooking Experience**3%
*“Homemade takes longer”*
### **Top return reasons **
**Size-Overall**65%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Quality-Overall**3%
**Scratch Resistance**3%
**Thin**2%
**Adhesion/Stickiness**2%
**Material Quality**2%
**Weight Heavy**2%
**Functionality-Overall**1%
## **Common questions**
- **Is pizza pan profitable to sell on Amazon United States?**
- The niche generates $3.2M/yr across 32 tracked products. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the pizza pan niche?**
- 18 brands and 42 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in pizza pan?**
- Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Size-Overall. The return rate is 2.4%.
- **When does demand for pizza pan peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the pizza pan niche?**
- Listings span $9.19–$135.11; the average listing price is $20.21 (sweet spot $15–$100). The average incumbent carries 1,474 reviews — the moat a new listing must climb.
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