---
title: "Pizza Pan 12 Inch — $184K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pizza-pan-12-inch"
last_updated: "2026-08-10T11:05:24.221Z"
locale: en
meta:
description: "Niche score 42/100 · $184K/yr market · 120K searches/yr · $16.08 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $184K/yr market · 120K searches/yr · $16.08 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Pizza Pan 12 Inch — $184K/yr Amazon US Niche (2026) - Flapen"
---
# **pizza pan 12 inch**
**Skip it**
A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 26Conversion 85Competition 10Returns 68Price range 64Avg price 78Brand share 15Review moat 74Quality gap 35
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.08**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****541.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$8.46–$26.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$184K**
$184K/yr · 120K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, pizza pan 12 inch is a $184K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pizza pan 12 inch market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$161K–$201K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**4%**
- AWTBDP44% - Wilton25% - New Star Foodservice11% - Bella Cooks8% - TeamFar6% - Honimered2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pizza-pan-12-inch/trend)
## **Top pizza pan 12 inch search terms**
- **12 inch pizza pan**39K/yr+1.0%4.8% conv. - **12 pizza pan**26K/yr+9.4%4.7% conv. - **pizza pan 12 inch**26K/yr+3.6%3.6% conv. - **pizza pans 12 inch**15K/yr-11.3%3.9% conv. - **12 in pizza pan**7K/yr+6.4%4.6% conv. - **12 inch pizza pans**4K/yr-7.5%4.2% conv. - **12in pizza pan**3K/yr-19.3%2.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pizza-pan-12-inch/search-terms)
## **Top pizza pan 12 inch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$37K30%$55K40%$74K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 Inch Pizza Pan for Oven Set of 2 Non-Stick Stainless Steel Pizza Pan**AWTBDP**$12.49**4.5★856 rev](https://www.amazon.com/dp/B0F1N9NSF9) [2**Wilton Silver Non-Stick Pizza Pan Made Without PFAS 12 in.**Wilton**$12.28**4.7★365 rev](https://www.amazon.com/dp/B0FG8WCZ3Y) [3**New Star Foodservice Restaurant-Grade Aluminum Pizza Pan/Tray with Wide Rim 12 Inch Pack of 6**New Star Foodservice**$22.83**4.6★715 rev](https://www.amazon.com/dp/B00EAXVV06) [4**12 Inch Pizza Pan Set of 3 for Oven Non-Stick Stainless Steel Pizza Steel**AWTBDP**$14.82**4.5★856 rev](https://www.amazon.com/dp/B0FM8215YR) [5**12 Inch Pizza Crisper Pan Set of 2 Non-Stick Perforated Pizza Tray for Crispy Crust Heat-Resistant Carbon Steel Pizza Baking Pans Dishwasher Safe Pizza Oven Trays for Even Heating & Air Circulation**Bella Cooks**$14.33**4.7★229 rev](https://www.amazon.com/dp/B0BZZ92X6K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JOCHER 15 Pack Disposable Pizza Pans - 12 Inch Round Aluminum Pizza Pan for Individual Pizzas Cookies Cakes Round Foil Pizza Pans Trays Large Serving Trays for Pizza Baking Catering & Parties**JOCHER**$16.70**46 rev2mo ago](https://www.amazon.com/dp/B0GV3YGGVB) [**Disposable Pizza Pans 12 Inch (15 Pack) - Round Aluminum Pizza Pan Disposable for Individual Pizzas Cookies Cakes Round Foil Focaccia Pan Round Foil Pizza Pans Trays Large Serving Trays for Pizza**Linda's Essentials**$16.19**36 rev4mo ago](https://www.amazon.com/dp/B0GRTWQ2KT) [**12 Inch Pizza Pan Set of 3 for Oven Non-Stick Stainless Steel Pizza Steel**AWTBDP**$14.82**856 rev11mo ago](https://www.amazon.com/dp/B0FM8215YR) [**Wilton Silver Non-Stick Pizza Pan Made Without PFAS 12 in.**Wilton**$12.28**365 rev1y ago](https://www.amazon.com/dp/B0FG8WCZ3Y) [**12 Inch Pizza Pan for Oven Set of 2 Non-Stick Stainless Steel Pizza Pan**AWTBDP**$12.49**856 rev1y ago](https://www.amazon.com/dp/B0F1N9NSF9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disposable Pizza Pans 12 Inch (15 Pack) - Round Aluminum Pizza Pan Disposable for Individual Pizzas Cookies Cakes Round Foil Focaccia Pan Round Foil Pizza Pans Trays Large Serving Trays for Pizza**Linda's Essentials**$16.19**4.3★**▲ 259%**](https://www.amazon.com/dp/B0GRTWQ2KT) [**JOCHER 15 Pack Disposable Pizza Pans - 12 Inch Round Aluminum Pizza Pan for Individual Pizzas Cookies Cakes Round Foil Pizza Pans Trays Large Serving Trays for Pizza Baking Catering & Parties**JOCHER**$16.70**4.6★**▲ 258%**](https://www.amazon.com/dp/B0GV3YGGVB) [**6 Packs Aluminum Alloy Pizza Pan with Holes 12 Inch Commercial Grade Pizza / Baking Screen for Oven Round Pizza Crisper Tray Pizza Baking Tray for Home Restaurant Seamless (12-Inch Pack of 6)**Honimered**$26.62**4.4★**▲ 203%**](https://www.amazon.com/dp/B08XZ6TC5S) [**12 Inch Pizza Crisper Pan Set of 2 Non-Stick Perforated Pizza Tray for Crispy Crust Heat-Resistant Carbon Steel Pizza Baking Pans Dishwasher Safe Pizza Oven Trays for Even Heating & Air Circulation**Bella Cooks**$14.33**4.7★**▲ 74%**](https://www.amazon.com/dp/B0BZZ92X6K) [**New Star Foodservice Restaurant-Grade Aluminum Pizza Pan/Tray with Wide Rim 12 Inch Pack of 6**New Star Foodservice**$22.83**4.6★**▲ 61%**](https://www.amazon.com/dp/B00EAXVV06)
**~~View all trending →~~**
## **What buyers say about pizza pan 12 inch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**13%
*“Great size”*
**Ease Of Cleaning**10%
*“They were easy to clean up”*
**Quality-Overall**10%
*“they produced some amazing results”*
**Baking**8%
*“they do work well baking cookies”*
**Cooking Experience**8%
*“Great for all kinds of serving occasions”*
**Value For Money**8%
*“Good value”*
**Strength**7%
*“The pans seem sturdy and well-made, and I love that there are plenty included in the pack”*
**Non-Stick Coating**5%
*“It's non stick”*
**Advertised Vs Actual Product**5%
*“as advertised”*
**Ease Of Use**3%
*“makes handling easier”*
### **What buyers complain about **
**Strength**20%
*“They are a little flimsy”*
**Size-Overall**12%
*“it didn't fit”*
**Thickness**11%
*“The edges are thicker”*
**Adhesion/Stickiness**8%
*“It is qlso very sticky”*
**Rusts/Corrodes**5%
*“The bottom rim is completely rusted I have no clue how”*
**Smell**3%
*“Smelled terrible and warped the very first time I used it”*
**Weight Heavy**3%
*“They are heavy too”*
**Cooking Experience**2%
*“So I wouldn't actually use these pans for cooking”*
**Ease Of Cleaning**1%
*“tried scrubbing it off no luck”*
**Material Quality**1%
*“The material is very flimsy”*
### **Top return reasons **
**Size-Overall**71%
**Advertised Vs Actual Product**5%
**Flatness**3%
**Value For Money**3%
**Thin**2%
**Scratch Resistance**2%
**Adhesion/Stickiness**2%
**Material Quality**1%
**Heating**1%
**Rusts/Corrodes**1%
## **Common questions**
- **Is pizza pan 12 inch profitable to sell on Amazon United States?**
- The niche generates $184K/yr across 9 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the pizza pan 12 inch niche?**
- 8 brands and 13 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in pizza pan 12 inch?**
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 2.3%.
- **When does demand for pizza pan 12 inch peak?**
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the pizza pan 12 inch niche?**
- Listings span $8.46–$26.62; the average listing price is $16.08 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.
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