---
title: "Pink Washcloths — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pink-washcloths"
last_updated: "2026-08-10T15:03:46.551Z"
locale: en
meta:
description: "Niche score 41/100 · $87K/yr market · 123K searches/yr · $13.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $87K/yr market · 123K searches/yr · $13.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Washcloths — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **pink washcloths**
**Skip it**
A deep review moat (10,535 avg reviews) — this niche doesn't clear our bar today.
Market size 22Growth 22Conversion 61Competition 30Returns 69Price range 54Avg price 62Brand share 56Review moat 21Quality gap 47
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.47**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.65–$25.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$87K**
$87K/yr · 123K searches
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,535.44**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pink washcloths is a $87K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink washcloths market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$81K–$108K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**23%**
- Amazon Basics24% - HOMEXCEL14% - MaopaoBeauty12% - UNIMADE11% - YRALY10% - Yoofoss6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pink-washcloths/trend)
## **Top pink washcloths search terms**
- **pink washcloths**65K/yr-2.5%4.0% conv. - **pink wash cloths**15K/yr+0.2%3.9% conv. - **pink face towels**16K/yr-20.4%2.9% conv. - **pink wash cloth**7K/yr-8.3%5.1% conv. - **wash cloths pink**6K/yr-6.6%5.1% conv. - **hot pink washcloths**6K/yr-1.1%1.8% conv. - **pink wash clothes**4K/yr+0.0%3.4% conv. - **pink washcloth**4K/yr-9.0%3.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pink-washcloths/search-terms)
## **Top pink washcloths products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$35K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Highly Absorbent Fast Drying 100% Cotton Washcloths for Bathroom and Face 12 x 12 inches Petal Pink 24-Pack**Amazon Basics**$18.20**4.6★75,084 rev](https://www.amazon.com/dp/B01N9B6XVX) [2**MaopaoBeauty 6 Piece Washcloth Set 100% Microfiber - Quick Dry Thick Soft Plush and Highly Absorbent Luxury Hotel & Spa Bath Towel for Bathroom Pack of 6 Pink**MaopaoBeauty**$7.36**4.7★101 rev](https://www.amazon.com/dp/B0DLJWQGHF) [3**HOMEXCEL Microfiber Washcloths 12 Pack Highly Absorbent and Soft Face Towel Multi-Purpose Wash Cloths for Bathroom Gym Hotel Spa and Kitchen Multicolor 12x12 Inch Pink**HOMEXCEL**$7.82**4.3★6,533 rev](https://www.amazon.com/dp/B0DWF2MPXH) [4**UNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - Pink**UNIMADE**$9.06**4.2★1,448 rev](https://www.amazon.com/dp/B0FKMR9HFC) [5**YRALY Premium Turkish Cotton Washcloths (4 Pack) Hotel Quality Ultra Soft & Absorbent Towels for Face Hand Kitchen & Cleaning Pink**YRALY**$9.91**4.8★125 rev](https://www.amazon.com/dp/B0D2DMSGDJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DecorRack 10 Pack 100% Cotton Wash Cloth Luxurious Soft 12 x 12 inch Ultra Absorbent Machine Washable Washcloths Light Pink (10 Pack)**DecorRack**$11.33**761 rev2mo ago](https://www.amazon.com/dp/B0GZ4RBLGC) [**UNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - Pink**UNIMADE**$9.06**1,448 rev11mo ago](https://www.amazon.com/dp/B0FKMR9HFC) [**HOMEXCEL Baby Washcloths 12 Pack-Microfiber Coral Fleece Baby Bath Face Towel 7 x 9 Inch Extra Absorbent Soft Burp Cloth and Wash Cloths for Newborn-Infants and Toddlers-Gentle On Sensitive Skin Pink**HOMEXCEL**$6.65**5,988 rev11mo ago](https://www.amazon.com/dp/B0FHVZLMF1) [**DecorRack 6 Pack 100% Cotton Checkered Washcloths 12x12 inch Soft Cotton Face Towels Absorbent and Durable Wash Cloth Set for Bathroom Spa Gym and Travel Pink (Pack of 6)**DecorRack**$8.48**451 rev1y ago](https://www.amazon.com/dp/B0FCYWNCMF) [**UNIMADE Washcloths Bulk - 100 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - Pink**UNIMADE**$25.00**1,448 rev1y ago](https://www.amazon.com/dp/B0DLB7WW5P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DecorRack 10 Pack 100% Cotton Wash Cloth Luxurious Soft 12 x 12 inch Ultra Absorbent Machine Washable Washcloths Light Pink (10 Pack)**DecorRack**$11.33**4.4★**▲ 259%**](https://www.amazon.com/dp/B0GZ4RBLGC) [**UNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - Pink**UNIMADE**$9.06**4.2★**▲ 70%**](https://www.amazon.com/dp/B0FKMR9HFC) [**Avalon Towels Wash Cloths for Showering 24 Pack Face Towels 100% Cotton Pink Washcloths 12x12 Wash Rags Facial Towel Fingertip Towel Bath Rags**Avalon Towels**$20.65**4.4★**▲ 61%**](https://www.amazon.com/dp/B08FMJMDCP) [**BOUTIQUO Ultra Soft Cotton Washcloths Contains 12 Piece Face Cloths 12x12 inch Ideal for Everyday use Face Towels Compact & Lightweight Multi Purpose Washcloths - Hot Pink**BOUTIQUO**$14.71**4.5★**▲ 57%**](https://www.amazon.com/dp/B0CYTJHBSN) [**Amazon Basics Highly Absorbent Fast Drying 100% Cotton Washcloths for Bathroom and Face 12 x 12 inches Petal Pink 24-Pack**Amazon Basics**$18.20**4.6★**▲ 19%**](https://www.amazon.com/dp/B01N9B6XVX)
**~~View all trending →~~**
## **What buyers say about pink washcloths**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**26%
*“Overall Material Is Extravagantly Soft”*
**Quality-Overall**14%
*“These are well made”*
**Color**10%
*“Beautiful color”*
**Washability**8%
*“Perfect for a facial wash cloth”*
**Thickness**6%
*“Washcloths are the perfect size and just thick and soft enough”*
**Value For Money**5%
*“Great value”*
**Size-Overall**4%
*“perfect size”*
**Ease Of Cleaning**3%
*“you can clean and dust”*
**Absorbency**3%
*“Nice and absorbent”*
**Weight Light**2%
*“Lightweight And Extra Gentle On Skin”*
### **What buyers complain about **
**Thickness**20%
*“Not thick enough”*
**Size-Overall**11%
*“They are a larger cloth than most”*
**Color**9%
*“Color off”*
**Quality-Overall**7%
*“very low quality product”*
**Absorbency**5%
*“Not very absorbent”*
**Value For Money**4%
*“Cheap overpriced crap with late delivery whrn ordered with prime”*
**Advertised Vs Actual Product**4%
*“The size is so misleading”*
**Material Quality**4%
*“I got these that are cheap thin microfiber polyester junk”*
**Washability**4%
*“When you wash it becomes ugly”*
**Hard Feel**3%
*“Not as soft as expected for face cloth”*
### **Top return reasons **
**Size-Overall**27%
**Material Quality**16%
**Color**11%
**Thin**10%
**Quality-Overall**8%
**Advertised Vs Actual Product**7%
**Thickness**3%
**Washability**3%
**Value For Money**3%
**Hard Feel**2%
## **Common questions**
- **Is pink washcloths profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the pink washcloths niche?**
- 15 brands and 18 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in pink washcloths?**
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 2.2%.
- **When does demand for pink washcloths peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the pink washcloths niche?**
- Listings span $6.65–$25.00; the average listing price is $13.47 (sweet spot $15–$100). The average incumbent carries 10,535 reviews — the moat a new listing must climb.
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