---
title: "Pink Portable Fan — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pink-portable-fan"
last_updated: "2026-08-06T03:39:47.179Z"
locale: en
meta:
description: "Niche score 54/100 · $41K/yr market · 81K searches/yr · $12.15 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 54/100 · $41K/yr market · 81K searches/yr · $12.15 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Pink Portable Fan — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **pink portable fan**
**Worth a look**
Shows demand growing +80.6% this quarter, but a small market ($41K/yr) keeps it on the watch list.
Market size 10Growth 83Conversion 51Competition 61Returns 75Price range 47Avg price 51Brand share 76Review moat 24Quality gap 48
**Growth**
**Great****+80.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.15**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.17–$23.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,134.37**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$41K**
$41K/yr · 81K searches
According to Flapen's Amazon United States niche tracking, pink portable fan is a $41K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink portable fan market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$49K–$61K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#189**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**59%**
Top 20: 99%
**Top-5 click share**
**49%**
Top 20: 92%
**Open market**
**35%**
- SWEETFULL28% - choyaxo10% - Gaiatop8% - JISULIFE8% - GOCKERA6% - TUNISE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +80.6% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pink-portable-fan/trend)
## **Top pink portable fan search terms**
- **pink hand fan**22K/yr+63.7%2.9% conv. - **pink handheld fan**16K/yr+112.4%4.7% conv. - **pink fan handheld**15K/yr+98.6%4.2% conv. - **pink folding fan**7K/yr+59.4%1.2% conv. - **pink hand held fan**6K/yr+94.0%4.6% conv. - **hot pink fan**6K/yr+66.9%0.3% conv. - **handheld fan pink**4K/yr+106.7%5.0% conv. - **pink hand fan foldable**3K/yr+8.9%1.9% conv. - **pink handheld fans**2K/yr+193.6%1.4% conv. - **pink fans for line dancing**1K/yr-53.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pink-portable-fan/search-terms)
## **Top pink portable fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SWEETFULL Mini Fan Portable - Cute Handheld Turbo Fan with Rechargeable Battery 5 Speeds Small Hand Personal Travel Essentials for Women Girls Kids Lash Makeup - Pink**SWEETFULL**$12.48**4.6★724 rev](https://www.amazon.com/dp/B0GDDNRQ4M) [2**choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party Pink**choyaxo**$7.13**4.4★780 rev](https://www.amazon.com/dp/B0CBLSJ31D) [3**JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured**JISULIFE**$14.25**4.6★77,668 rev](https://www.amazon.com/dp/B07QK9C9KT) [4**GOCKERA Portable Fan 4200mAh Battery Operated Fan 5 Speeds&Digital Display Makeup Fans for Women with Base 180Foldable 3in1 Handheld/Neck/Desk Fan for Outdoor Indoor Ultra Quiet (Pink)**GOCKERA**$9.29**4.5★4,154 rev](https://www.amazon.com/dp/B0CSD89D3C) [5**SWEETFULL Mini Portable Fan - Rechargeable Handheld Fan 3 Speeds Personal Small Hand Gifts for Travel Essentials Lash Makeup Eyelash Kids Girls Women - USB Cute Design Pink**SWEETFULL**$7.23**4.7★7,039 rev](https://www.amazon.com/dp/B0BR3HFJZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WHATOOK Portable Handheld Turbo Fan 5 Speeds Mini Personal Fan with 4000mAh Rechargeable Battery Small Pocket Fan for Travel Essentials Beach Office Gifts for Women Men - Light pink**WHATOOK**$17.15**1,120 rev3mo ago](https://www.amazon.com/dp/B0GWZLFTDK) [**Fussybussy Portable Handheld Turbo Fan - Fashion Full Diamond 1800mAh USB Rechargeable Personal Battery Operated Mini Small Pocket Mini Fan for Travel/Outdoor/Vacation/Beach/Outdoor Activities (Pink)**Fussybussy**$20.50**127 rev4mo ago](https://www.amazon.com/dp/B0GTLQ28PH) [**Ouddy Mode Portable Handheld Fan Rechargeable Foldable Personal Fan Pink**Ouddy Mode**$12.15**127 rev4mo ago](https://www.amazon.com/dp/B0GDDDQVMK) [**SWEETFULL Mini Fan Portable - Cute Handheld Turbo Fan with Rechargeable Battery 5 Speeds Small Hand Personal Travel Essentials for Women Girls Kids Lash Makeup - Pink**SWEETFULL**$12.48**724 rev7mo ago](https://www.amazon.com/dp/B0GDDNRQ4M) [**Hihvls Portable Handheld Fan with Ice Cooler 199 Speed Personal Fan 5500mAh Rechargeable 20H Cooling Time 20000 RPM Powerful Motor Summer Essential for Travel/Outdoor/Office Hot Pink**Hihvls**$22.33**630 rev7mo ago](https://www.amazon.com/dp/B0GCR449XY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WHATOOK Portable Handheld Turbo Fan 5 Speeds Mini Personal Fan with 4000mAh Rechargeable Battery Small Pocket Fan for Travel Essentials Beach Office Gifts for Women Men - Light pink**WHATOOK**$17.15**4.8★**▲ 137%**](https://www.amazon.com/dp/B0GWZLFTDK) [**Fussybussy Portable Handheld Turbo Fan - Fashion Full Diamond 1800mAh USB Rechargeable Personal Battery Operated Mini Small Pocket Mini Fan for Travel/Outdoor/Vacation/Beach/Outdoor Activities (Pink)**Fussybussy**$20.50**4.3★**▲ 136%**](https://www.amazon.com/dp/B0GTLQ28PH) [**Ouddy Mode Portable Handheld Fan Rechargeable Foldable Personal Fan Pink**Ouddy Mode**$12.15**4.3★**▲ 131%**](https://www.amazon.com/dp/B0GDDDQVMK) [**Hihvls Portable Handheld Fan with Ice Cooler 199 Speed Personal Fan 5500mAh Rechargeable 20H Cooling Time 20000 RPM Powerful Motor Summer Essential for Travel/Outdoor/Office Hot Pink**Hihvls**$22.33**4.2★**▲ 106%**](https://www.amazon.com/dp/B0GCR449XY) [**SWEETFULL Mini Fan Portable - Cute Handheld Turbo Fan with Rechargeable Battery 5 Speeds Small Hand Personal Travel Essentials for Women Girls Kids Lash Makeup - Pink**SWEETFULL**$12.48**4.6★**▲ 95%**](https://www.amazon.com/dp/B0GDDNRQ4M)
**~~View all trending →~~**
## **What buyers say about pink portable fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**11%
*“Very powerful for the price”*
**Charging**11%
*“Charges fast”*
**Size-Overall**7%
*“fits description”*
**Battery Life**6%
*“Battery lasts”*
**Portability**6%
*“easily portable”*
**Quality-Overall**6%
*“The quality feels solid for the size”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**5%
*“Great Value”*
**Efficiency**4%
*“It works really well”*
**Noise Level**3%
*“is quiet”*
### **What buyers complain about **
**Durability**14%
*“falls apart”*
**Charging**11%
*“Doesnt hold charge”*
**Size-Overall**8%
*“too big”*
**Noise Level**7%
*“Very noisy”*
**Functionality-Overall**6%
*“Stopped working”*
**Battery Life**4%
*“Battery doesn't last”*
**Strength**3%
*“Not super strong”*
**Heating**3%
*“constantly overheating”*
**Quality-Overall**2%
*“Quality control issues”*
**Ease Of Use**2%
*“Difficult to open”*
### **Top return reasons **
**Functionality-Overall**18%
**Size-Overall**14%
**Strength**10%
**Charging**10%
**Value For Money**8%
**Defective Material/Parts**6%
**Noise Level**6%
**Advertised Vs Actual Product**4%
**Weight Heavy**3%
**Color**3%
## **Common questions**
- **Is pink portable fan profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 27 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +80.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the pink portable fan niche?**
- 22 brands and 30 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in pink portable fan?**
- Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 2.0%.
- **When does demand for pink portable fan peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the pink portable fan niche?**
- Listings span $5.17–$23.82; the average listing price is $12.15 (sweet spot $15–$100). The average incumbent carries 6,134 reviews — the moat a new listing must climb.
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