---
title: "Pink Happy Birthday Banner — $215K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pink-happy-birthday-banner"
last_updated: "2026-08-07T21:10:36.598Z"
locale: en
meta:
description: "Niche score 47/100 · $215K/yr market · 345K searches/yr · $8.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $215K/yr market · 345K searches/yr · $8.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Happy Birthday Banner — $215K/yr Amazon US Niche (2026) - Flapen"
---
# **pink happy birthday banner**
**Skip it**
Soft demand (-6.3% this quarter) — this niche doesn't clear our bar today.
Market size 41Growth 22Conversion 77Competition 61Returns 47Price range 29Avg price 23Brand share 85Review moat 51Quality gap 23
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,459.56**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$215K**
$215K/yr · 345K searches
**Price range**
**Okay****$3.48–$19.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.26**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pink happy birthday banner is a $215K/yr Amazon United States market (345K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink happy birthday banner market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$165K–$207K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#1,211**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**34 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**50%**
Top 20: 86%
**Top-5 click share**
**48%**
Top 20: 83%
**Open market**
**45%**
- BEISHIDA16% - KINGLAKE GARDEN14% - iiCheerful8% - TONIFUL6% - TULOBI6% - Letjolt5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pink-happy-birthday-banner/trend)
## **Top pink happy birthday banner search terms**
- **pink happy birthday banner**117K/yr-7.9%5.9% conv. - **happy birthday banner pink**88K/yr-5.7%5.1% conv. - **pink birthday banner**60K/yr-4.4%3.5% conv. - **happy birthday pink banner**14K/yr-3.8%4.5% conv. - **pink happy birthday sign**13K/yr-4.8%4.5% conv. - **birthday banner pink**13K/yr-10.6%4.7% conv. - **happy birthday sign pink**10K/yr-4.1%5.7% conv. - **hot pink happy birthday banner**8K/yr+6.1%4.9% conv. - **hot pink birthday banner**6K/yr+14.0%2.9% conv. - **light pink happy birthday banner**6K/yr-12.2%3.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pink-happy-birthday-banner/search-terms)
## **Top pink happy birthday banner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$17K12%$26K16%$34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BEISHIDA Happy Birthday Banner - Pre-Strung No DIY Birthday Decorations - Happy Birthday Sign - Birthday Banner for Women Kids - Backdrop Glitter Pink**BEISHIDA**$6.09**4.8★312 rev](https://www.amazon.com/dp/B0CHW7LV9D) [2**Happy Birthday Banner Birthday Party Banner NO DIY Happy Birthday Sign Pre-Strung Birthday Hanging Decoration for Women Men Girl Boy Party Supplies (Pink)**KINGLAKE GARDEN**$6.92**4.8★684 rev](https://www.amazon.com/dp/B0D2WW1633) [3**iiCheerful Happy Birthday Banner Pink Birthday Signs Party Supplies Garland Decorations Nursery Hanging Decor (Soft Pink)**iiCheerful**$5.89**4.7★116 rev](https://www.amazon.com/dp/B0F4KTLL6R) [4**TONIFUL Light Pink Happy Birthday Balloons Banner 16 Inch Mylar Foil Letters Birthday Sign Bunting Reusable for Girls Boys Kids & Adults Birthday Decorations and Party Supplies**TONIFUL**$6.47**4.3★12,198 rev](https://www.amazon.com/dp/B08LZT4GKY) [5**Pink Happy Birthday Banner with Satin Bows Coquette Bow Birthday Decor**TULOBI**$8.78**4.7★52 rev](https://www.amazon.com/dp/B0FL7CD6F2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Waenerec Happy Birthday Banner Pink Birthday Party Banner Garland Sign for Kids Girls Baby 1st Birthday Tea Party Decorations Bunting Flag Spa Birthday Party Supplies**Waenerec**$4.32**1,443 rev3mo ago](https://www.amazon.com/dp/B0GVDJTF2W) [**YEOCU Happy Birthday Decorations No DIY Pre-Strung 3D Banner**YEOCU**$19.61**75 rev9mo ago](https://www.amazon.com/dp/B0FRFKR8F5) [**Danadia Pre-Strung Happy Birthday Banner Reusable Felt Birthday Party Decorations 3D Effect Happy Birthday Sign with Felt Ball Garland Pennant Flag Hanging Paper Fans for Men Women Boy Girls (Pink)**Danadia**$18.89**87 rev9mo ago](https://www.amazon.com/dp/B0FVXR2BZN) [**Pink Happy Birthday Balloon Banner Set -16 Inch Foil Letters Balloons Reusable Birthday Decorations and Party Supplies Suitable for Men and Womens Birthday DecorationsParty Backdrop**K.E.J.**$5.81**728 rev10mo ago](https://www.amazon.com/dp/B0FR96BP9P) [**Hot Pink Happy Birthday Balloon Banner Kit - 16 Inch Foil Letters Balloons Hot Pink Birthday Decor for Men Women Adults Reusable Mylar Balloons Birthday Party Sign Birthday Decorations Supplies**K.E.J.**$6.10**728 rev10mo ago](https://www.amazon.com/dp/B0FR96XXCD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Waenerec Happy Birthday Banner Pink Birthday Party Banner Garland Sign for Kids Girls Baby 1st Birthday Tea Party Decorations Bunting Flag Spa Birthday Party Supplies**Waenerec**$4.32**4.7★**▲ 291%**](https://www.amazon.com/dp/B0GVDJTF2W) [**2 Pack Glitter Pink Backdrop 3.28 FT x 7.05 FT Birthday Party Decorations Laser Pink Fringe Curtains Foil Streamer Tinsel Pink Curtains Photo Backdrop Happy Birthday Valentines Day Backdrop**ZATAYE**$5.90**4.6★**▲ 173%**](https://www.amazon.com/dp/B0DLN1B4MJ) [**YEOCU Happy Birthday Decorations No DIY Pre-Strung 3D Banner**YEOCU**$19.61**4.9★**▲ 165%**](https://www.amazon.com/dp/B0FRFKR8F5) [**Danadia Pre-Strung Happy Birthday Banner Reusable Felt Birthday Party Decorations 3D Effect Happy Birthday Sign with Felt Ball Garland Pennant Flag Hanging Paper Fans for Men Women Boy Girls (Pink)**Danadia**$18.89**4.5★**▲ 120%**](https://www.amazon.com/dp/B0FVXR2BZN) [**Pink Happy Birthday Banner with Satin Bows Coquette Bow Birthday Decor**TULOBI**$8.78**4.7★**▲ 99%**](https://www.amazon.com/dp/B0FL7CD6F2)
**~~View all trending →~~**
## **What buyers say about pink happy birthday banner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Product is beautiful”*
**Color**15%
*“The color is pretty”*
**Value For Money**8%
*“Good for price”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Assembly/Installation**6%
*“Easy to put together”*
**Size-Overall**6%
*“Great size”*
**Adhesion/Stickiness**5%
*“Adhesive was strong”*
**Durability**5%
*“Durable and easy to use”*
**Design-Overall**4%
*“Nice looking decor”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Quality-Overall**16%
*“Very low quality product”*
**Durability**15%
*“falls apart immediately”*
**Adhesion/Stickiness**8%
*“Does not stick well”*
**Inflation/Deflation**7%
*“Deflated letters”*
**Color**7%
*“not the same color”*
**Assembly/Installation**5%
*“I wasnt prepared to have to assemble it”*
**Size-Overall**4%
*“bigger than expected i cut 1 in half”*
**Strength**4%
*“Very Flimsy kept breaking in pieces”*
**Value For Money**3%
*“Not worth a dollar”*
**Thickness**3%
*“Very thin and fell apart super easy”*
### **Top return reasons **
**Color**32%
**Size-Overall**17%
**Value For Money**15%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Adhesion/Stickiness**3%
**Inflation/Deflation**3%
**Display Colors**2%
**Functionality-Overall**2%
## **Common questions**
- **Is pink happy birthday banner profitable to sell on Amazon United States?**
- The niche generates $215K/yr across 36 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the pink happy birthday banner niche?**
- 34 brands and 34 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in pink happy birthday banner?**
- Top complaints mined from reviews: Quality-Overall, Durability, Adhesion/Stickiness. The return rate is 3.2%.
- **When does demand for pink happy birthday banner peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the pink happy birthday banner niche?**
- Listings span $3.48–$19.61; the average listing price is $8.26 (sweet spot $15–$100). The average incumbent carries 1,460 reviews — the moat a new listing must climb.
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