---
title: "Trend — pink candle - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pink-candle/trend"
last_updated: "2026-08-10T13:05:40.476Z"
locale: en
meta:
  description: "Niche score 60/100 · $432K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $432K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pink candle - Flapen"
---

# **pink candle**

**Worth a look**

Shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 6Conversion 51Competition 96Returns 70Price range 76Avg price 65Brand share 97Review moat 44Quality gap 52

**Brand share**

**Incredible****27%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Price range**

**Great****$4.52–$48.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$13.75**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$432K**

$432K/yr · 771K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,077.44**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-38.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend