---
title: "Pink Blanket — $751K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pink-blanket"
last_updated: "2026-08-10T16:54:46.022Z"
locale: en
meta:
description: "Niche score 52/100 · $751K/yr market · 2.0M searches/yr · $18.22 avg price. Soft demand (-6.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $751K/yr market · 2.0M searches/yr · $18.22 avg price. Soft demand (-6.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pink Blanket — $751K/yr Amazon US Niche (2026) - Flapen"
---
# **pink blanket**
**Worth a look**
Shows a sweet-spot price point ($18.22 avg), but soft demand (-6.5% this quarter) keeps it on the watch list.
Market size 71Growth 22Conversion 26Competition 73Returns 61Price range 78Avg price 83Brand share 66Review moat 22Quality gap 27
**Avg price**
**Great****$18.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.69–$42.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$751K**
$751K/yr · 2.0M searches
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,819.63**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pink blanket is a $751K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink blanket market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$911K–$1.1M**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#250**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**65%**
Top 20: 96%
**Top-5 click share**
**41%**
Top 20: 82%
**Open market**
**30%**
- Bedsure21% - BEDELITE19% - NEWCOSPLAY11% - Puncuntex10% - TASTHROW5% - Exclusivo Mezcla4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
80K60KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pink-blanket/trend)
## **Top pink blanket search terms**
- **pink throw blanket**581K/yr-1.1%1.8% conv. - **pink blanket**660K/yr-14.8%2.0% conv. - **light pink throw blanket**86K/yr+26.6%1.8% conv. - **pink fluffy blanket**75K/yr-6.2%1.5% conv. - **blush pink throw blanket**45K/yr+15.7%1.6% conv. - **pink blanket throw**75K/yr-19.5%3.1% conv. - **pink throw**57K/yr-15.2%2.0% conv. - **light pink blanket**58K/yr-2.3%1.3% conv. - **pink blankets**49K/yr-9.8%1.3% conv. - **blanket pink**48K/yr-13.3%1.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pink-blanket/search-terms)
## **Top pink blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$23K6%$45K9%$68K12%$90K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BEDELITE Fleece Decorative Blanket - 3D Jacquard Pink Throw Blankets for Womens Couch & Bed Soft and Cozy Warm Plush Fluffy Blanket Cute Birthday Gift for Women 50x60 Inches**BEDELITE**$10.83**4.7★2,804 rev](https://www.amazon.com/dp/B0CGW9KT6X) [2**NEWCOSPLAY Super Soft Throw Blanket Pink Premium Silky Flannel Fleece 3D Ribbed Jacquard Lightweight Bed Blanket All Season Use (Pink Ribbed Throw(50x60))**NEWCOSPLAY**$14.31**4.5★7,545 rev](https://www.amazon.com/dp/B0CQ71N25S) [3**Bedsure 3D Fleece Bubble Blankets for Couch - Cute Pink Throw Blanket for Sofa Bedroom Decor - Luxury Soft Cozy Pink Birthday Gifts for Women Girls Lightweight Light Pink 5060**Bedsure**$21.02**4.5★829 rev](https://www.amazon.com/dp/B0F6SZF9XM) [4**Puncuntex Hot Pink Throw Blanket 5060 Gifts for Mom Fuzzy 3D Jacquard**Puncuntex**$11.08**4.5★3,965 rev](https://www.amazon.com/dp/B0CMTW85YK) [5**BEDELITE Fleece Throw Blanket for Couch 3D Ribbed Jacquard Soft and Warm Decorative Fuzzy Blanket Cozy Fluffy Plush Lightweight Pink Throw Blankets for Bed Sofa 50x60 inches**BEDELITE**$9.57**4.6★5,625 rev](https://www.amazon.com/dp/B09SKZYYDQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lotus Karen 3D Bubble Fleece Blanket - Ultra Soft Fluffy Pink Throw Blanket for Couch Lightweight Cozy Throw for All Season Adults Women Kids(Pink 50x60)**Lotus Karen**$15.01**26 rev2mo ago](https://www.amazon.com/dp/B0GYCS6MDT) [**Bedsure Pink Throw Blanket for Couch - 350GSM Fluffy Plush Bubble Blanket for Bed Home Room Decor GentleSoft Cute Fleece Soft Cozy Gifts for Women Girls 50x60 Inches**Bedsure**$15.09**889 rev5mo ago](https://www.amazon.com/dp/B0G1M8R2YM) [**Utopia Bedding Pink Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Dcor & Gifting (50x60 Inches)**Utopia Bedding**$10.40**295 rev7mo ago](https://www.amazon.com/dp/B0G7H95ZZ7) [**Nookly Pink Fleece Throw Blanket for Couch Soft Lightweight Ribbed Plush Blanket for Sofa and Bed All-Season Cozy Striped Throw for Women Girl 50x60 Inches**Nookly**$12.90**59 rev9mo ago](https://www.amazon.com/dp/B0FS838VBD) [**Pink Fleece Throw Blanket for Couch Sofa 50x60 with Diamond Checkered**YIICKO**$9.59**323 rev11mo ago](https://www.amazon.com/dp/B0FJSGL12S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lotus Karen 3D Bubble Fleece Blanket - Ultra Soft Fluffy Pink Throw Blanket for Couch Lightweight Cozy Throw for All Season Adults Women Kids(Pink 50x60)**Lotus Karen**$15.01**4.7★**▲ 363%**](https://www.amazon.com/dp/B0GYCS6MDT) [**Bedsure Pink Throw Blanket for Couch - 350GSM Fluffy Plush Bubble Blanket for Bed Home Room Decor GentleSoft Cute Fleece Soft Cozy Gifts for Women Girls 50x60 Inches**Bedsure**$15.09**4.7★**▲ 292%**](https://www.amazon.com/dp/B0G1M8R2YM) [**Utopia Bedding Pink Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Dcor & Gifting (50x60 Inches)**Utopia Bedding**$10.40**4.6★**▲ 270%**](https://www.amazon.com/dp/B0G7H95ZZ7) [**HIMEET Fleece Pink Throw Blanket for Bed - 300GSM Ribbed Soft Cozy Blanket for Couch Graduation Birthday Gifts for Women Girls Her College Dorm Essentials Aesthetic Room Throws 50x60 Inches**HIMEET**$14.98**4.3★**▲ 150%**](https://www.amazon.com/dp/B0DGQ3XJM7) [**Nookly Pink Fleece Throw Blanket for Couch Soft Lightweight Ribbed Plush Blanket for Sofa and Bed All-Season Cozy Striped Throw for Women Girl 50x60 Inches**Nookly**$12.90**4.5★**▲ 129%**](https://www.amazon.com/dp/B0FS838VBD)
**~~View all trending →~~**
## **What buyers say about pink blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**42%
*“Soft and fluffy”*
**Color**10%
*“Beautiful Color”*
**Warmth**8%
*“Keeps me warm”*
**Quality-Overall**6%
*“Great quality for cost”*
**Comfort-Overall**5%
*“Soft and comfortable”*
**Size-Overall**4%
*“Perfect size for a baby”*
**Value For Money**4%
*“reasonably priced”*
**Gifting Purpose**2%
*“Christmas gift”*
**Advertised Vs Actual Product**2%
*“As described”*
**Weight Light**2%
*“The perfect light weight throw”*
### **What buyers complain about **
**Thickness**16%
*“Not very thick”*
**Quality-Overall**12%
*“Cheap quality”*
**Size-Overall**7%
*“To small”*
**Color**6%
*“color is dull”*
**Thin**6%
*“Very thin”*
**Washability**4%
*“Poor quality after washing”*
**Value For Money**3%
*“A complete waste of money”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Material Quality**2%
*“cheap material”*
**Hard Feel**2%
*“Not really soft at all”*
### **Top return reasons **
**Color**25%
**Size-Overall**24%
**Thin**12%
**Material Quality**7%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Display Colors**3%
**Soft Feel**2%
**Thickness**2%
## **Common questions**
- **Is pink blanket profitable to sell on Amazon United States?**
- The niche generates $751K/yr across 40 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the pink blanket niche?**
- 26 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in pink blanket?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.6%.
- **When does demand for pink blanket peak?**
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the pink blanket niche?**
- Listings span $7.69–$42.09; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 8,820 reviews — the moat a new listing must climb.
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