---
title: "Search terms — pink and purple balloons - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pink-and-purple-balloons/search-terms"
last_updated: "2026-08-06T01:40:03.532Z"
locale: en
meta:
  description: "Niche score 50/100 · $122K/yr market · 180K searches/yr · $9.25 avg price. Soft demand (-2.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $122K/yr market · 180K searches/yr · $9.25 avg price. Soft demand (-2.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pink and purple balloons - Flapen"
---

# **pink and purple balloons**

**Worth a look**

Shows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-2.0% this quarter) keeps it on the watch list.

Market size 28Growth 24Conversion 76Competition 78Returns 48Price range 45Avg price 27Brand share 92Review moat 47Quality gap 27

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,826.77**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$5.88–$22.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$122K**

$122K/yr · 180K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.25**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-2.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms