---
title: "Pine Wax Melts — $133K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pine-wax-melts"
last_updated: "2026-08-10T16:54:48.111Z"
locale: en
meta:
description: "Niche score 53/100 · $133K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $133K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Pine Wax Melts — $133K/yr Amazon US Niche (2026) - Flapen"
---
# **pine wax melts**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 30Growth 17Conversion 77Competition 65Returns 97Price range 63Avg price 81Brand share 16Review moat 69Quality gap 67
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.24**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****742.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$6.13–$29.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$133K**
$133K/yr · 101K searches
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pine wax melts is a $133K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pine wax melts market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$138K–$172K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#518**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **59%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**117**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**5%**
- Yankee Candle51% - Scentsationals27% - The Candle Daddy9% - Shortie's Candle Company5% - Better Homes and Gardens2% - Coo Candles2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -15.0% search growth over the last 90 days.
10K6KHoliday '24Spike '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pine-wax-melts/trend)
## **Top pine wax melts search terms**
- **yankee candle melt**6K/yr-24.9%3.5% conv. - **yankee candle wax melt**5K/yr+10.9%2.3% conv. - **yankee candle wax**5K/yr+10.7%3.4% conv. - **pine wax melts**20K/yr-19.5%9.5% conv. - **yankee candle tarts**5K/yr+1.1%2.1% conv. - **yankee melts**5K/yr-34.9%2.4% conv. - **wax melt pine**5K/yr-27.4%9.6% conv. - **pine scented wax melts**11K/yr-21.1%10.9% conv. - **wax melts pine**5K/yr-8.0%11.7% conv. - **pine wax melts wax cubes strong scent**5K/yr-1.9%13.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pine-wax-melts/search-terms)
## **Top pine wax melts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$11K12%$16K16%$21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ScentSationals Perfectly Pine - Pine Scented Wax Melts 10oz (24 Cubes)**Scentsationals**$14.97**4.7★768 rev](https://www.amazon.com/dp/B09HWTZNLL) [2**Yankee Candle Home Sweet Home Wax Melts 6 Count (Pack of 3) Ideal for Use in All Wax Warmers Perfect for DIY Candle Making**Yankee Candle**$13.03**4.4★3,001 rev](https://www.amazon.com/dp/B08XJQ3KF1) [3**Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Balsam & Cedar 6 Count (Pack of 3)**Yankee Candle**$16.42**4.5★2,774 rev](https://www.amazon.com/dp/B08XK44Z96) [4**ScentSationals Vanilla Pine Balsam Scented Wax Melts 10oz (24 Cubes)**Scentsationals**$14.95**4.6★202 rev](https://www.amazon.com/dp/B09HWW465X) [5**Yankee Candle Scented Wax Melts for Wax Warmers Candle Wax Melts Refills Long Lasting Home Fragrance Sage & Citrus 6 Count (Pack of 3)**Yankee Candle**$13.96**4.5★2,504 rev](https://www.amazon.com/dp/B08XKM63JT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scented Wax Melts Home Fragrance Room Freshener | Birchwood Pine (4 Boxes / 24 Cubes) | Woody Aromatic Wax | STRONG LONG-LASTING SCENT**Generic**$11.26**32 rev9mo ago](https://www.amazon.com/dp/B0FYSMNZ7B) [**Yankee Candle Scenterpiece Easy MeltCup Wax Refills for Wax Warmers Long Lasting Home Fragrance Clean Cotton Sage & Citrus Lemon Lavender Lilac Blossoms (Variety Pack)**Yankee Candle**$26.01**19 rev11mo ago](https://www.amazon.com/dp/B0FN4T54KM) [**Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Cliffside Sunrise Bahama Breeze Coconut Beach Pink Sands (Island Escape Variety Pack)**Yankee Candle**$29.17**652 rev1y ago](https://www.amazon.com/dp/B0FKC38HVP) [**Yankee Candle Scented Wax Melts for Wax Warmers Candle Wax Melts Refills Long Lasting Home Fragrance Pink Sands 6 Count (Pack of 4)**Yankee Candle**$27.83**652 rev1y ago](https://www.amazon.com/dp/B0FKC2C2DM) [**Yankee Candle Scented Wax Melts for Wax Warmers Candle Wax Melts Refills Long Lasting Home Fragrance Lemon Lavender 6 Count (Pack of 4)**Yankee Candle**$28.18**38 rev1y ago](https://www.amazon.com/dp/B0FKC1YYSB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Scented Wax Melts for Wax Warmers Candle Wax Melts Refills Long Lasting Home Fragrance Lemon Lavender 6 Count (Pack of 4)**Yankee Candle**$28.18**4.8★**▲ 629%**](https://www.amazon.com/dp/B0FKC1YYSB) [**Scented Wax Melts Home Fragrance Room Freshener | Birchwood Pine (4 Boxes / 24 Cubes) | Woody Aromatic Wax | STRONG LONG-LASTING SCENT**Generic**$11.26**4.1★**▲ 555%**](https://www.amazon.com/dp/B0FYSMNZ7B) [**Yankee Candle Scenterpiece Easy MeltCup Wax Refills for Wax Warmers Long Lasting Home Fragrance Clean Cotton Sage & Citrus Lemon Lavender Lilac Blossoms (Variety Pack)**Yankee Candle**$26.01**4.4★**▲ 545%**](https://www.amazon.com/dp/B0FN4T54KM) [**Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Cliffside Sunrise Bahama Breeze Coconut Beach Pink Sands (Island Escape Variety Pack)**Yankee Candle**$29.17**4.5★**▲ 351%**](https://www.amazon.com/dp/B0FKC38HVP) [**Yankee Candle Scented Wax Melts for Wax Warmers Candle Wax Melts Refills Long Lasting Home Fragrance Pink Sands 6 Count (Pack of 4)**Yankee Candle**$27.83**4.5★**▲ 272%**](https://www.amazon.com/dp/B0FKC2C2DM)
**~~View all trending →~~**
## **What buyers say about pine wax melts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**79%
*“Long lasting scent”*
**Quality-Overall**5%
*“Great value and quality youd expect from Yankee Candle”*
**Durability**3%
*“last a while”*
**Value For Money**2%
*“Worth It”*
**Advertised Vs Actual Product**1%
*“Do the job”*
**Warmth**1%
*“They are easy to use in the warmer”*
**Strength**1%
*“it is strong”*
**Soft Feel**1%
*“feeling cozy are the same way”*
**Brightness/Shine/Glow**1%
*“Great flashlight”*
**Ease Of Use**0%
*“Theyre easy to use”*
### **What buyers complain about **
**Smell**60%
*“Does not smell”*
**Durability**10%
*“Not long lasting”*
**Value For Money**8%
*“Kinda expensive too”*
**Heating**3%
*“Too cool to Melt”*
**Strength**3%
*“Not very strong”*
**Size-Overall**1%
*“The plug in that came with them didnt fit in my outlets”*
**Ease Of Use**1%
*“Very difficult to remove from the warmer”*
**Natural Resource Wastage**1%
*“Waste”*
**Color**1%
*“a bit dark color”*
**Allergies**0%
*“burning of eyes when in use”*
### **Top return reasons **
**Smell**83%
**Advertised Vs Actual Product**9%
**Value For Money**2%
**Size-Overall**1%
**Heating**1%
**Leak-Proof**1%
**Strength**1%
**Defective Material/Parts**0%
**Product Condition**0%
**Color**0%
## **Common questions**
- **Is pine wax melts profitable to sell on Amazon United States?**
- The niche generates $133K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the pine wax melts niche?**
- 10 brands and 117 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in pine wax melts?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.7%.
- **When does demand for pine wax melts peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the pine wax melts niche?**
- Listings span $6.13–$29.81; the average listing price is $17.24 (sweet spot $15–$100). The average incumbent carries 743 reviews — the moat a new listing must climb.
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