---
title: "Pine Incense — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pine-incense"
last_updated: "2026-08-10T13:00:59.574Z"
locale: en
meta:
description: "Niche score 49/100 · $35K/yr market · 24K searches/yr · $11.90 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $35K/yr market · 24K searches/yr · $11.90 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Pine Incense — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **pine incense**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 19Conversion 95Competition 41Returns 86Price range 47Avg price 49Brand share 50Review moat 62Quality gap 79
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,000.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$11.90**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.63–$22.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$35K**
$35K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, pine incense is a $35K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pine incense market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$36K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#887**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**20%**
- HEM26% - TRUMIRI21% - Calmveda12% - MORNING STAR9% - Incienso de Santa Fe7% - Plant Guru5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pine-incense/trend)
## **Top pine incense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pine Incense Sticks - Bulk Pack of 100 Insence-Sticks - Made with Natural Pino Oil - Scented Incienso Aromaticos Non Toxic Inscent Insense**TRUMIRI**$8.41**3.9★84 rev](https://www.amazon.com/dp/B0G2KF9V8T) [2**Hem Pine Incense stick 20 Sticks each- 6 pack**HEM**$7.55**4.0★1,162 rev](https://www.amazon.com/dp/B002E6RXBW) [3**CALMVEDA Pinon Pine Incense Sticks - (80+ Pine Scented Sticks for Christmas Tree) Charcoal Free Natural Incense Non Toxic | Aroma of Fresh Needles & Woody Bark Perfect Christmas Inscents**Calmveda**$13.74**4.4★8,547 rev](https://www.amazon.com/dp/B0FLDZHKSN) [4**HEM Forest Cedar Pine Rain Forest & First Rain Incense Sticks Combo 5 Fragrances | 120 Sticks Total | Handcrafted Long-Lasting Aroma for Meditation Yoga Relaxation & Home Freshness**HEM**$7.27**4.4★2,817 rev](https://www.amazon.com/dp/B00KC2U86C) [5**Morning Star Pine 200 sticks**MORNING STAR**$13.69**4.4★661 rev](https://www.amazon.com/dp/B00IZLIISC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Forest Pine Incense Sticks 100 Sticks No Charcoal Clean Burning Organic Non Toxic Insence 100% Natural sustainably harvested Spiritual Healing Calming Aroma for Positive Vibes**UNITEDPRIME**$10.14**2 rev1mo ago](https://www.amazon.com/dp/B0H294VVSF) [**Pine Cone Incense Sticks Natural Woodsy Aroma for Daily Aromatherapy & Meditation Crisp Cedarwood & Forest Healing Scent Calming Zen Relaxation Handcrafted with Leaf Incense Holder**Zenlyne**$15.24**4 rev3mo ago](https://www.amazon.com/dp/B0GYJ91X12) [**Hem Incense Sticks Assorted Green Haven Pack (6 Sets x 20 Sticks) with Incense Stick Holder 120 Sticks Total | Pine Lemongrass Citronella Eucalyptus Spearmint Cedar**Dinil**$9.72**10 rev4mo ago](https://www.amazon.com/dp/B0GSXK6LJ8) [**Pine Incense Sticks - Bulk Pack of 100 Insence-Sticks - Made with Natural Pino Oil - Scented Incienso Aromaticos Non Toxic Inscent Insense**TRUMIRI**$8.41**84 rev8mo ago](https://www.amazon.com/dp/B0G2KF9V8T) [**Cedar & Pine - Combo Pack of Incense Sticks - 100 Insence-Sticks of Each Scent - Total 200 Inscents - Natural Insense Made with Non Toxic Ingredients and Essential Oils**TRUMIRI**$12.72**52 rev8mo ago](https://www.amazon.com/dp/B0G2KDDXTJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Forest Pine Incense Sticks 100 Sticks No Charcoal Clean Burning Organic Non Toxic Insence 100% Natural sustainably harvested Spiritual Healing Calming Aroma for Positive Vibes**UNITEDPRIME**$10.14**4.0★**▲ 461%**](https://www.amazon.com/dp/B0H294VVSF) [**Hem Incense Sticks Assorted Green Haven Pack (6 Sets x 20 Sticks) with Incense Stick Holder 120 Sticks Total | Pine Lemongrass Citronella Eucalyptus Spearmint Cedar**Dinil**$9.72**4.9★**▲ 455%**](https://www.amazon.com/dp/B0GSXK6LJ8) [**Pine Cone Incense Sticks Natural Woodsy Aroma for Daily Aromatherapy & Meditation Crisp Cedarwood & Forest Healing Scent Calming Zen Relaxation Handcrafted with Leaf Incense Holder**Zenlyne**$15.24**4.7★**▲ 453%**](https://www.amazon.com/dp/B0GYJ91X12) [**Hem Incense Sticks Variety Pack #12 and Incense Stick Holder Bundle with 5 Forest Themed Fragrances**TRUMIRI**$11.42**4.5★**▲ 254%**](https://www.amazon.com/dp/B08VL1JHKM) [**Cedar Incense Sticks (50 Sticks) 100% Natural sustainably harvested Cedar Suitable for Yoga Meditation Relaxation and Spiritual Purification**RRTPPT**$16.06**4.0★**▲ 62%**](https://www.amazon.com/dp/B0FN2TLCPJ)
**~~View all trending →~~**
## **What buyers say about pine incense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**63%
*“good natural smell”*
**Value For Money**9%
*“worth the money”*
**Quality-Overall**9%
*“They are well-made”*
**Advertised Vs Actual Product**3%
*“This is exactly what I was looking for”*
**Fire Resistance**2%
*“burns well”*
**Durability**1%
*“durable”*
**Fun/Entertainment Experience**1%
*“Fun times”*
**Ease Of Use**1%
*“It's so easy to use”*
**Gifting Purpose**1%
*“Giftable, as it comes nicely packaged in separately decorated tubes”*
**Brightness/Shine/Glow**1%
*“The Eucalyptus is the most intense and fresh, providing a wonderful, cooling atmosphere that instantly brightens up the room”*
### **What buyers complain about **
**Smell**57%
*“The smell is very artificial. and toxic it seems”*
**Value For Money**7%
*“To high a price for ok incense”*
**Durability**4%
*“Not long lasting burn”*
**Size-Overall**4%
*“it's very narrow”*
**Advertised Vs Actual Product**3%
*“Advertised as pinion pine, but doesnt smell like pinion. Nice pine aroma but not pinion.”*
**Strength**3%
*“They break easily”*
**Quality-Overall**2%
*“Poor quality”*
**Functionality-Overall**2%
*“Would not stay standing up”*
**Flammable**2%
*“Like burning garbage”*
**Defective Material/Parts**1%
*“some of the sticks were broken”*
### **Top return reasons **
**Smell**66%
**Advertised Vs Actual Product**10%
**Size-Overall**6%
**Functionality-Overall**5%
**Defective Material/Parts**3%
**Flammable**2%
**Strength**2%
**Value For Money**1%
**Refills-Overall**1%
**Spray/Flow**1%
## **Common questions**
- **Is pine incense profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 26 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the pine incense niche?**
- 16 brands and 102 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in pine incense?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.5%.
- **When does demand for pine incense peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the pine incense niche?**
- Listings span $6.63–$22.41; the average listing price is $11.90 (sweet spot $15–$100). The average incumbent carries 1,001 reviews — the moat a new listing must climb.
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