---
title: "Pine Candle — $475K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pine-candle"
last_updated: "2026-08-10T13:00:58.963Z"
locale: en
meta:
description: "Niche score 59/100 · $475K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $475K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pine Candle — $475K/yr Amazon US Niche (2026) - Flapen"
---
# **pine candle**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 17Conversion 69Competition 51Returns 96Price range 66Avg price 78Brand share 66Review moat 48Quality gap 70
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.19**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.78–$34.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$475K**
$475K/yr · 472K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,686.96**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pine candle is a $475K/yr Amazon United States market (472K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pine candle market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$648K–$810K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#291**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**66%**
Top 20: 99%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**30%**
- Yankee Candle27% - Village Candle15% - 1OAK9% - Thymes7% - Homsolver7% - WoodWick(ウッドウィック)5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.
80K60KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 38.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pine-candle/trend)
## **Top pine candle search terms**
- **pine candle**113K/yr-23.8%8.3% conv. - **balsam candle**49K/yr-0.8%3.6% conv. - **pine scented candles**63K/yr-26.4%5.8% conv. - **christmas candles clearance sale**5K/yr+31.3%0.5% conv. - **balsam fir candles**33K/yr-46.2%5.8% conv. - **pine candles**24K/yr-29.1%6.3% conv. - **winter candle set**9K/yr-6.3%0.0% conv. - **candle pine**7K/yr-14.4%9.5% conv. - **pine tree candle**14K/yr-18.9%7.8% conv. - **pine scented candle**12K/yr-24.2%5.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pine-candle/search-terms)
## **Top pine candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$24K10%$48K15%$71K20%$95K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.30**4.6★2,452 rev](https://www.amazon.com/dp/B0F3DPXQP1) [2**Village Candle Balsam Fir Large Apothecary Jar Scented Candle 21.25 oz. Green**Village Candle**$18.29**4.6★7,340 rev](https://www.amazon.com/dp/B002YX0GEQ) [3**1OAK Soy Wax Candles (Fresh Pine) - Pine Candle - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)**1OAK**$13.12**4.1★150 rev](https://www.amazon.com/dp/B0D8F9DJC3) [4**Homsolver Balsam Fir Pine Candle Christmas Scented Candles Holiday Natural Soy Candles with 50+ Hour Burn Time Fir Cedar Tree Scent Gifts for Women Men Wedding Favors for Guests Souvenir Gifts**Homsolver**$11.53**4.1★687 rev](https://www.amazon.com/dp/B0DHD2VJY2) [5**Thymes Frasier Fir Pine Needle Candle Holiday Candles for Home Scented with Notes of Crisp Siberian Fir Cedarwood & Sandalwood Christmas Decor (6.5 oz)**Thymes**$34.96**4.6★6,152 rev](https://www.amazon.com/dp/B00YPP2LBM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pine Fir Scented Candle for Home - 3-Wick 14.1oz 80-Hour Long Burning Non-Toxic Soy Wax Candles - Aromatherapy Candle for Positive & Relaxation Crisp Woody Forest Scent for Home Decor**KTFKTF**$22.47**11 rev9mo ago](https://www.amazon.com/dp/B0FWKGML71) [**COCORRNA Fall Candles - Balsam & Fir 5 oz Soy Wax Scented Jar Candles for Home Scented 31 Hours Burn Time Aromatherapy Candle Gifts for Men Women**COCORRÍNA**$8.54**42 rev11mo ago](https://www.amazon.com/dp/B0FMPCKQCV) [**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.30**2,452 rev1y ago](https://www.amazon.com/dp/B0F3DPXQP1) [**Yankee Candle Silver Sage & Pine Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time**Yankee Candle**$16.10**88 rev1y ago](https://www.amazon.com/dp/B0F8KHNGTX) [**Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$16.31**855 rev1y ago](https://www.amazon.com/dp/B0F3DRQ2P9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pine Fir Scented Candle for Home - 3-Wick 14.1oz 80-Hour Long Burning Non-Toxic Soy Wax Candles - Aromatherapy Candle for Positive & Relaxation Crisp Woody Forest Scent for Home Decor**KTFKTF**$22.47**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FWKGML71) [**Balsam Cedar and Fir Scented Candle in Clear Mason Jar | Candles for Home | 8oz Rustic Home Decor Novelty Candle | 40 Hour Burn Time**Becky Home**$10.25**3.8★**▲ 880%**](https://www.amazon.com/dp/B0CLWNH72T) [**Pine Candle; 9.7 oz: 55 Hrs Burn Time Soy Wax Teal Frosted Jar with Crackling Wooden Wick & Luxury Gift Box: Pine Scented Candle by Spotless Candles**Spotless Leopard**$14.17**4.3★**▲ 731%**](https://www.amazon.com/dp/B0CZRR721D) [**Coleman Pine Scent Citronella Candle with Wooden Crackle Wick - 6 oz**Coleman**$4.78**4.5★**▲ 368%**](https://www.amazon.com/dp/B00PNBU3AS) [**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Balsam & Cedar**Yankee Candle**$17.43**4.6★**▲ 363%**](https://www.amazon.com/dp/B08TZX48L3)
**~~View all trending →~~**
## **What buyers say about pine candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“Beautifully scented”*
**Quality-Overall**5%
*“Glass jar is really good quality”*
**Gifting Purpose**4%
*“Christmas gift”*
**Value For Money**4%
*“worth it”*
**Brightness/Shine/Glow**4%
*“Great candles”*
**Durability**3%
*“Lasts very well”*
**Pest/Insect Control**2%
*“keeps the bugs away”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Ease Of Use**1%
*“Very easy to use and put out”*
**Color**1%
*“Attractive color”*
### **What buyers complain about **
**Smell**47%
*“Doesnt smell great”*
**Value For Money**10%
*“Will be buying something cheaper”*
**Size-Overall**10%
*“Extremely small”*
**Pest/Insect Control**3%
*“it didn't repel mosquitoes”*
**Flammable**3%
*“after I lit it it burned”*
**Quality-Overall**3%
*“Bad quality”*
**Functionality-Overall**2%
*“Candle doesn't stay lit the wick is a Popsicle stick”*
**Defective Material/Parts**1%
*“Picture of defect”*
**Cushion**1%
*“No padding in box”*
**Design-Overall**1%
*“Worst design Ive ever seen”*
### **Top return reasons **
**Smell**58%
**Size-Overall**16%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Product Condition**1%
**Flammable**1%
**Strength**1%
**Ease Of Use**1%
## **Common questions**
- **Is pine candle profitable to sell on Amazon United States?**
- The niche generates $475K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the pine candle niche?**
- 21 brands and 82 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in pine candle?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.
- **When does demand for pine candle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 38.9× the quietest.
- **What does it cost to enter the pine candle niche?**
- Listings span $4.78–$34.96; the average listing price is $16.19 (sweet spot $15–$100). The average incumbent carries 1,687 reviews — the moat a new listing must climb.
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