---
title: "Search terms — pie pan - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pie-pan/search-terms"
last_updated: "2026-08-10T23:06:38.310Z"
locale: en
meta:
  description: "Niche score 65/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 65/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — pie pan - Flapen"
---

# **pie pan**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 90Growth 25Conversion 54Competition 83Returns 61Price range 80Avg price 94Brand share 95Review moat 66Quality gap 22

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$22.41**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.7M**

$1.7M/yr · 1.7M searches

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****$6.14–$54.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****878.95**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-0.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms