---
title: "Pie Pan — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pie-pan"
last_updated: "2026-08-10T14:53:12.381Z"
locale: en
meta:
description: "Niche score 65/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 65/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Pie Pan — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **pie pan**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 90Growth 25Conversion 54Competition 83Returns 61Price range 80Avg price 94Brand share 95Review moat 66Quality gap 22
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$22.41**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.7M**
$1.7M/yr · 1.7M searches
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$6.14–$54.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****878.95**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pie pan is a $1.7M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 65/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pie pan market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.8M–$2.2M**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **72%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**45 **▼falling
**Sellers**
**579**
**Top-5 brand share**
**39%**
Top 20: 76%
**Top-5 click share**
**32%**
Top 20: 63%
**Open market**
**56%**
- GoodCook11% - MORA CERAMICS HIT PAUSE10% - MALACASA7% - LE TAUCI7% - Pyrex5% - Waytiffer5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pie-pan/trend)
## **Top pie pan search terms**
- **pie pan**460K/yr+2.7%3.6% conv. - **pie dish**281K/yr+3.7%2.2% conv. - **pie plate**141K/yr-0.8%2.4% conv. - **pie tins**69K/yr+12.3%6.4% conv. - **pie pans**82K/yr+5.0%3.5% conv. - **pie pans for baking**93K/yr-14.7%3.8% conv. - **deep dish pie pan**94K/yr-15.6%3.0% conv. - **glass pie dish**70K/yr-6.6%4.2% conv. - **pie plates for baking**34K/yr+23.8%4.0% conv. - **pie dish for baking**72K/yr-9.6%2.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pie-pan/search-terms)
## **Top pie pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$52K6%$104K9%$156K12%$208K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GoodCook Everyday Pie Pan Scratch-Resistant Nonstick Heavy Duty Steel Construction with Wide Rim 9-Inch Gray**GoodCook**$6.37**4.7★825 rev](https://www.amazon.com/dp/B0026RHHZQ) [2**MORA Ceramic Pie Pan for Baking - 9 inch - Deep and Fluted Pie Dish for Old Fashion Apple Pie Quiche Pot Pies Tart etc - Modern Farmhouse Style Porcelain Ceramic Pie Plate - Vanilla White**MORA CERAMICS HIT PAUSE**$27.87**4.9★1,288 rev](https://www.amazon.com/dp/B094WYSWV5) [3**LE TAUCI Ceramic Pie Pans for Baking 9 Inches Pie Plate for Apple Pie Round Baking Dish 36 Ounce Fluted Dish Pie Pan Set of 2 White**LE TAUCI**$30.10**4.8★2,259 rev](https://www.amazon.com/dp/B083Q8ZPL2) [4**Pyrex C-209 9.5in Fluted Rim Glass Pie Plate - Made in USA**Pyrex**$21.29**4.5★159 rev](https://www.amazon.com/dp/B00DRAPFY6) [5**OXO Good Grips GLASS PIE PLATE WITH LID**OXO**$16.50**4.7★5,692 rev](https://www.amazon.com/dp/B07PQH8ZTX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 Pack 9 Inch Round Aluminum Foil Pie Pans Pie Tins Disposable Ideal for Baking Delicious Tarts or Crispy Pastry Crusts Freezer & Oven Safe Pie Pan For Cooking Storage Roasting & Reheating**JOCHER**$19.77**71 rev7mo ago](https://www.amazon.com/dp/B0G5WVNCXQ) [**2 Pack 9 Inch Tart Pan Removable Bottom Non Stick Carbon Steel Pie Pan**EPPARN**$12.99**58 rev9mo ago](https://www.amazon.com/dp/B0FX3TDLBG) [**2 Pack 9.5 Inch Pie Pan with Removable Bottom for Baking Deep Quiche Dish**Vnray**$19.39**216 rev1y ago](https://www.amazon.com/dp/B0DMZ61CGB) [**MALACASA Ceramic Pie Pan 9 Inch Pie Dish Embossed Quiche Baking Dish**MALACASA**$23.94**265 rev1y ago](https://www.amazon.com/dp/B0DGQ1JCD5) [**Peohud 2 Pack Ceramic Pie Pans 10 Inch Deep Fluted Pie Plate 54 Ounce Round Baking Dish for Quiche Apple Pecan Pie Pot Pie Blue**Peohud**$33.32**123 rev1y ago](https://www.amazon.com/dp/B0DGQHJH4P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50 Pack 9 Inch Round Aluminum Foil Pie Pans Pie Tins Disposable Ideal for Baking Delicious Tarts or Crispy Pastry Crusts Freezer & Oven Safe Pie Pan For Cooking Storage Roasting & Reheating**JOCHER**$19.77**4.1★**▲ 198%**](https://www.amazon.com/dp/B0G5WVNCXQ) [**2 Pack 9 Inch Tart Pan Removable Bottom Non Stick Carbon Steel Pie Pan**EPPARN**$12.99**4.6★**▲ 194%**](https://www.amazon.com/dp/B0FX3TDLBG) [**Pyrex C-209 9.5in Fluted Rim Glass Pie Plate - Made in USA**Pyrex**$21.29**4.5★**▲ 161%**](https://www.amazon.com/dp/B00DRAPFY6) [**Sweejar Glass Pie Pan for Baking(2 pack) 9.5 Inches Round Baking Dish for Dinner Non-Stick Pie Plate with Soft Wave Edge for Apple Pie Pumpkin Pie Pot Pies**Sweejar Home**$24.92**4.7★**▲ 120%**](https://www.amazon.com/dp/B09BN32Z3B) [**MALACASA 40 Oz Ceramic Pie Pan 9 Inch Fluted Pie Dish for Quiche**MALACASA**$19.06**4.9★**▲ 61%**](https://www.amazon.com/dp/B0D2DFWQ4G)
**~~View all trending →~~**
## **What buyers say about pie pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent product”*
**Baking**15%
*“Good for pie baking”*
**Size-Overall**8%
*“Excellent size”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Cleaning**6%
*“Cleans up well”*
**Value For Money**5%
*“Fair price”*
**Cooking Experience**5%
*“I like how food cook evenly”*
**Strength**4%
*“Beautiful and sturdy pie dishes”*
**Color**3%
*“Beautiful color”*
**Ease Of Use**3%
*“easy to handle”*
### **What buyers complain about **
**Strength**14%
*“Kind of flimsy”*
**Size-Overall**10%
*“cake pans dont quite fit”*
**Thickness**7%
*“this simply wasnt deep enough”*
**Weight Heavy**7%
*“are a heavy product”*
**Quality-Overall**6%
*“It seems like a quality control issue”*
**Advertised Vs Actual Product**3%
*“They lied on the description”*
**Durability**3%
*“Damaged goods”*
**Non-Stick Coating**3%
*“coating peeled immediately”*
**Adhesion/Stickiness**2%
*“which did not stick”*
**Rusts/Corrodes**2%
*“I know that after a few uses the coating of this pan with a micro crack will start rusting”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**10%
**Value For Money**6%
**Weight Heavy**3%
**Color**3%
**Quality-Overall**2%
**Strength**2%
**Thickness**2%
**Thin**2%
**Functionality-Overall**1%
## **Common questions**
- **Is pie pan profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 64 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the pie pan niche?**
- 45 brands and 579 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in pie pan?**
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 2.5%.
- **When does demand for pie pan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the pie pan niche?**
- Listings span $6.14–$54.21; the average listing price is $22.41 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.
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