---
title: "Trend — pie crust shield - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pie-crust-shield/trend"
last_updated: "2026-08-10T20:25:42.960Z"
locale: en
meta:
  description: "Niche score 50/100 · $538K/yr market · 500K searches/yr · $11.08 avg price. Soft demand (-14.9% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 50/100 · $538K/yr market · 500K searches/yr · $11.08 avg price. Soft demand (-14.9% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — pie crust shield - Flapen"
---

# **pie crust shield**

**Worth a look**

Shows searches that convert (9.7% search→purchase), but soft demand (-14.9% this quarter) keeps it on the watch list.

Market size 61Growth 18Conversion 86Competition 33Returns 73Price range 34Avg price 42Brand share 48Review moat 42Quality gap 62

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$538K**

$538K/yr · 500K searches

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,278.05**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.08**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.30–$19.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-14.9%**

90-day search growth — must beat 0% to launch

## Trend