---
title: "Pie Bird — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pie-bird"
last_updated: "2026-08-10T14:53:12.182Z"
locale: en
meta:
description: "Niche score 42/100 · $52K/yr market · 61K searches/yr · $23.55 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $52K/yr market · 61K searches/yr · $23.55 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Pie Bird — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **pie bird**
**Skip it**
A small market ($52K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 23Conversion 45Competition 28Returns 96Price range 84Avg price 95Brand share 31Review moat 87Quality gap 19
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.55**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****257.21**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$6.67–$69.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$52K**
$52K/yr · 61K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, pie bird is a $52K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pie bird market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$71K–$94K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#464**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **47%**
- **Out of stock**
- **17.2%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**10%**
- Le Creuset45% - Norpro23% - Blue Rose Pottery8% - Fox Run6% - Mrs. Anderson's Baking4% - Generic3% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pie-bird/trend)
## **Top pie bird search terms**
- **pie bird**31K/yr+5.5%2.9% conv. - **pie birds vents for baking**10K/yr-22.3%2.7% conv. - **pie birds**6K/yr-8.5%1.6% conv. - **le creuset pie bird**10K/yr-17.1%4.5% conv. - **pie birds for baking**4K/yr+1.3%1.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pie-bird/search-terms)
## **Top pie bird products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Norpro Ceramic Pie Bird**Norpro**$6.67**4.8★1,456 rev](https://www.amazon.com/dp/B0018OTZT4) [2**Le Creuset Stoneware Pie Bird 3.25 Marseille**Le Creuset**$16.33**4.8★1,457 rev](https://www.amazon.com/dp/B007K7ZBXM) [3**Le Creuset Stoneware Pie Bird 3.25 Cerise**Le Creuset**$16.05**4.8★1,457 rev](https://www.amazon.com/dp/B004M47IX2) [4**Le Creuset Stoneware Bunny Pie Vent 3 inch Coastal Blue**Le Creuset**$23.87**4.9★30 rev](https://www.amazon.com/dp/B0GK2F9FR2) [5**Le Creuset Stoneware Duck Pie Vent 3 inch White**Le Creuset**$24.19**4.9★30 rev](https://www.amazon.com/dp/B0GK27D98K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set of 2 Ceramic Mushroom Pie Bird Vents Cute Pie Funnel Steam Releaser**dgudgu**$11.59**1 rev1mo ago](https://www.amazon.com/dp/B0H4LJ76TP) [**Pink Willow Ceramic Pie Bird 4.5 Inch Baking Tool**Generic**$12.88**0 rev4mo ago](https://www.amazon.com/dp/B0GTYRYZC6) [**Le Creuset Stoneware Bunny Pie Vent 3 inch Coastal Blue**Le Creuset**$23.87**30 rev5mo ago](https://www.amazon.com/dp/B0GK2F9FR2) [**Le Creuset Stoneware Duck Pie Vent 3 inch White**Le Creuset**$24.19**30 rev5mo ago](https://www.amazon.com/dp/B0GK27D98K) [**MACKENZIE-CHILDS Everyday Pie Plate with Pie Bird Stoneware Pie Pan for Baking and Serving Pink-and-White Rosy Check**MACKENZIE-CHILDS**$69.38**6 rev11mo ago](https://www.amazon.com/dp/B0F4SXZNYX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Set of 2 Ceramic Mushroom Pie Bird Vents Cute Pie Funnel Steam Releaser**dgudgu**$11.59**4.0★**▲ 503%**](https://www.amazon.com/dp/B0H4LJ76TP) [**Polmedia Polish Pottery Pie Bird - Blue Pansy Pattern Handmade in Boleslawiec Poland by Ceramika Bona + Certificate of Authenticity**Polmedia Polish Pottery**$16.90**5.0★**▲ 478%**](https://www.amazon.com/dp/B07N9999F9) [**Pink Willow Ceramic Pie Bird 4.5 Inch Baking Tool**Generic**$12.88**0.0★**▲ 353%**](https://www.amazon.com/dp/B0GTYRYZC6) [**Polish Pottery 3-inch Pie Bird (Red Cornflower And Blue Butterflies Theme) Signature UNIKAT + Certificate of Authenticity**Polmedia Polish Pottery**$16.44**5.0★**▲ 345%**](https://www.amazon.com/dp/B07DQZ3BBV) [**Le Creuset Stoneware Duck Pie Vent 3 inch White**Le Creuset**$24.19**4.9★**▲ 291%**](https://www.amazon.com/dp/B0GK27D98K)
**~~View all trending →~~**
## **What buyers say about pie bird**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Wonderful product”*
**Design-Overall**17%
*“Cute enough for decoration”*
**Gifting Purpose**10%
*“Great as a gift”*
**Baking**10%
*“This little bird beauty will be much appreciated making my pies bake even”*
**Value For Money**10%
*“Way worth the price as well”*
**Advertised Vs Actual Product**10%
*“MUCH BETTER than I expected”*
### **What buyers complain about **
**Advertised Vs Actual Product**17%
*“not the beak as pictured”*
**Ease Of Use**17%
*“Not very practical”*
**Size-Overall**11%
*“I am a little worried about their large size”*
**Value For Money**11%
*“I am a little bothered that the price has substantially decreased since four days ago when I ordered them”*
### **Top return reasons **
**Size-Overall**43%
**Color**29%
**Advertised Vs Actual Product**14%
**Ethically/Sustainably Sourced**7%
**Value For Money**7%
## **Common questions**
- **Is pie bird profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the pie bird niche?**
- 11 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in pie bird?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Ease Of Use, Size-Overall. The return rate is 0.8%.
- **When does demand for pie bird peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the pie bird niche?**
- Listings span $6.67–$69.38; the average listing price is $23.55 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.
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