---
title: "Phin — $82K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/phin"
last_updated: "2026-08-10T15:27:47.044Z"
locale: en
meta:
description: "Niche score 33/100 · $82K/yr market · 152K searches/yr · $11.65 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 33/100 · $82K/yr market · 152K searches/yr · $11.65 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Phin — $82K/yr Amazon US Niche (2026) - Flapen"
---
# **phin**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 23Conversion 55Competition 9Returns 77Price range 6Avg price 47Brand share 0Review moat 46Quality gap 70
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.65**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,908.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$82K**
$82K/yr · 152K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$7.18–$15.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, phin is a $82K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phin market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$70K–$93K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#1,114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **16.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Thang Long77% - Birdee11% - BIMYJ5% - WLngtv3% - AMT3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/phin/trend)
## **Top phin search terms**
- **phin filter**70K/yr-3.3%5.0% conv. - **phin**45K/yr-13.7%2.8% conv. - **coffee phin**12K/yr+6.3%3.0% conv. - **vietnamese phin filter**8K/yr-8.2%4.4% conv. - **vietnamese coffee phin**7K/yr+9.8%2.1% conv. - **vietnamese phin**6K/yr+1.9%2.9% conv. - **phin coffee**5K/yr+9.1%3.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/phin/search-terms)
## **Top phin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$25K45%$37K60%$49K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thang Long Vietnamese Coffee Filter Set. Also known as a Vietnamese Coffee Maker or Press 8oz. Gravity Insert. Multiple Sizes and Quantities Available**Thang Long**$10.96**4.5★6,438 rev](https://www.amazon.com/dp/B01953YT1I) [2**Thang Long Vietnamese Coffee Filter Phin 11 Ounce (Large) Gravity Insert One Cup**Thang Long**$11.92**4.5★6,438 rev](https://www.amazon.com/dp/B01AK11S7C) [3**Thang Long Vietnamese Coffee Filter Maker Press. Screw Down Phin Made in Vietnam. Authentic (1 Medium (8 oz))**Thang Long**$12.03**4.6★1,956 rev](https://www.amazon.com/dp/B07K3Q9FYW) [4**Birdee Vietnamese Coffee Dripper Stainless Steel 8 oz Phin Filter Perfect Cup of Phin Drip Coffee in 35 Minutes Durable & Dishwasher Safe**Birdee**$12.14**4.6★147 rev](https://www.amazon.com/dp/B0F42XBJQN) [5**BIMYJ 8oz Stainless Steel Vietnamese Coffee Dripper Gravity Insert**BIMYJ**$15.53**4.1★71 rev](https://www.amazon.com/dp/B0FF46PLYV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIMYJ 8oz Stainless Steel Vietnamese Coffee Dripper Gravity Insert**BIMYJ**$15.53**71 rev12mo ago](https://www.amazon.com/dp/B0FF46PLYV) [**Birdee Vietnamese Coffee Dripper Stainless Steel 8 oz Phin Filter Perfect Cup of Phin Drip Coffee in 35 Minutes Durable & Dishwasher Safe**Birdee**$12.14**147 rev1y ago](https://www.amazon.com/dp/B0F42XBJQN) [**Silver Vietnamese Coffee Filter Stainless Steel Coffee Pot Drip Infuse Cup Brewing Teapot No Need Paper Drip Coffee Pot Machine Filter**WLngtv**$7.18**20 rev1y ago](https://www.amazon.com/dp/B0DXP34J1L) [**Birdee Vietnamese Coffee Dripper - 12 oz Stainless Steel Medium Drip Filter Durable Dishwasher Safe Home Use Travel Camping Gift Sets**Birdee**$14.97**147 rev6y ago](https://www.amazon.com/dp/B0D9F7LF3S) [**AMT 6.5 oz Coffee Maker Phin Filter with Cork Screw Down Coffee Dripper for Vietnamese Style Coffee at Home or Office**AMT**$8.45**53 rev6y ago](https://www.amazon.com/dp/B0CDD6JQWT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Birdee Vietnamese Coffee Dripper Stainless Steel 8 oz Phin Filter Perfect Cup of Phin Drip Coffee in 35 Minutes Durable & Dishwasher Safe**Birdee**$12.14**4.6★**▲ 32%**](https://www.amazon.com/dp/B0F42XBJQN) [**Birdee Vietnamese Coffee Dripper - 12 oz Stainless Steel Medium Drip Filter Durable Dishwasher Safe Home Use Travel Camping Gift Sets**Birdee**$14.97**4.6★**▲ 29%**](https://www.amazon.com/dp/B0D9F7LF3S) [**AMT 6.5 oz Coffee Maker Phin Filter with Cork Screw Down Coffee Dripper for Vietnamese Style Coffee at Home or Office**AMT**$8.45**4.2★**▲ 23%**](https://www.amazon.com/dp/B0CDD6JQWT) [**Thang Long Vietnamese Coffee Filter Set. Also known as a Vietnamese Coffee Maker or Press 8oz. Gravity Insert. Multiple Sizes and Quantities Available**Thang Long**$10.96**4.5★**▲ 11%**](https://www.amazon.com/dp/B01953YT1I) [**BIMYJ 8oz Stainless Steel Vietnamese Coffee Dripper Gravity Insert**BIMYJ**$15.53**4.1★**— 3%**](https://www.amazon.com/dp/B0FF46PLYV)
**~~View all trending →~~**
## **What buyers say about phin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“it seems well made”*
**Ease Of Cleaning**14%
*“it cleans up easily after use”*
**Ease Of Use**11%
*“Easy to use”*
**Size-Overall**6%
*“Its the perfect size”*
**Strength**5%
*“Its very sturdy”*
**Value For Money**4%
*“Love that this was so affordable”*
**Design-Overall**4%
*“Excellent Design”*
**Advertised Vs Actual Product**4%
*“it works as advertised”*
**Efficiency**3%
*“functional”*
**Color**3%
*“hear colors kind of amazing”*
### **What buyers complain about **
**Quality-Overall**13%
*“Bad quality”*
**Jamming/Clogging**11%
*“Defective and clogged phin product”*
**Size-Overall**10%
*“To small”*
**Functionality-Overall**9%
*“Ive struggled to brew effectively regardless of coffee grind size”*
**Product Condition**7%
*“Unit was not brand new”*
**Filtration**7%
*“Scratches on filter”*
**Sharpness**4%
*“Lid edge is very sharp”*
**Instructions/User Manual/Troubleshooting**4%
*“No instructions included”*
**Rusts/Corrodes**4%
*“Rusting after a few weeks”*
**Value For Money**2%
*“Looks a little cheap”*
### **Top return reasons **
**Size-Overall**46%
**Filtration**16%
**Functionality-Overall**9%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Leak-Proof**3%
**Rusts/Corrodes**3%
**Value For Money**3%
**Product Condition**2%
**Compatibility-Overall**1%
## **Common questions**
- **Is phin profitable to sell on Amazon United States?**
- The niche generates $82K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the phin niche?**
- 5 brands and 6 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in phin?**
- Top complaints mined from reviews: Quality-Overall, Jamming/Clogging, Size-Overall. The return rate is 1.9%.
- **When does demand for phin peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the phin niche?**
- Listings span $7.18–$15.53; the average listing price is $11.65 (sweet spot $15–$100). The average incumbent carries 1,909 reviews — the moat a new listing must climb.
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