---
title: "Pheasant — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pheasant"
last_updated: "2026-08-10T15:48:43.342Z"
locale: en
meta:
description: "Niche score 48/100 · $107K/yr market · 205K searches/yr · $41.31 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 48/100 · $107K/yr market · 205K searches/yr · $41.31 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Pheasant — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **pheasant**
**Skip it**
Weak search conversion (1.3%) — this niche doesn't clear our bar today.
Market size 26Growth 31Conversion 16Competition 96Returns 52Price range 50Avg price 95Brand share 38Review moat 93Quality gap 24
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$41.31**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****134.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.72–$174.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$107K**
$107K/yr · 205K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pheasant is a $107K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 48/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pheasant market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$124K–$165K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#4,517**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **54%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**81**
**Top-5 brand share**
**82%**
Top 20: 94%
**Top-5 click share**
**15%**
Top 20: 43%
**Open market**
**17%**
- Spode75% - Abirdflyer3% - LOGOFUN2% - AJQQJL2% - Portmeirion1% - OFFSCH1% - Open — no brand owns it (38 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 27 weeks — +4.8% search growth over the last 90 days.
4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pheasant/trend)
## **Top pheasant search terms**
- **spode woodland**78K/yr+10.9%0.9% conv. - **pheasant decor**40K/yr+7.9%0.5% conv. - **pheasant**29K/yr+3.2%0.4% conv. - **woodland spode**11K/yr-14.1%1.1% conv. - **spode delamere**8K/yr+25.5%1.7% conv. - **spode woodland dinner plate**15K/yr-49.1%3.0% conv. - **pheasant figurine**10K/yr+9.0%0.3% conv. - **spode woodland salad plates**6K/yr+11.8%2.0% conv. - **spode turkey**4K/yr+82.7%1.6% conv. - **spode thanksgiving**4K/yr+150.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pheasant/search-terms)
## **Top pheasant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$2K3%$3K4%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spode Delamere Dinner Plates Set of 4 10.5 Inch Round Fine Earthenware Dish - Microwave Dishwasher Freezer & Warm Oven Safe - Elegant Serveware Ideal for Thanksgiving Meals - Made in England**Spode**$92.68**4.6★95 rev](https://www.amazon.com/dp/B000663DQG) [2**Spode Woodland Spode Woodland Pheasant Pickle Dish - Brown/White**Spode**$20.00**5.0★39 rev](https://www.amazon.com/dp/B0D5P4LGCJ) [3**Spode Woodland Canap Plate Set 4 Piece 6.5 Inch Fine Porcelain Plates Featuring Red Grouse Pheasant Quail & Wood Duck Motifs Microwave Dishwasher & Warm Oven Safe Made in England**Spode**$86.65**4.8★50 rev](https://www.amazon.com/dp/B001D6BZB8) [4**Spode Handled Sandwich Tray Multi**Spode**$14.65**4.4★124 rev](https://www.amazon.com/dp/B00DC386M6) [5**Spode Woodland Dinner Plate Mallard - Brown/White**Spode**$40.32**4.8★621 rev](https://www.amazon.com/dp/B000HGOCH4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Framed Vintage Pheasant Wall Art Rustic Bird Picture Wall Decor Painting Countryside Wildlife Canvas Prints Hunting Home Decor for Living Room Bedroom Office Cabin-1216inch**AJQQJL**$23.82**19 rev5mo ago](https://www.amazon.com/dp/B0GMD8G5Z3) [**2Pcs Feathered Pheasant Decor Set - Handcrafted Standing and Sitting Pheasant Figurines with Natural Feathers for Home Spring and Autumn Decorations Thanksgiving Figurines Centerpiece (2Z)**Abirdflyer**$26.52**14 rev8mo ago](https://www.amazon.com/dp/B0G25PKBWG) [**LOGOFUN Brass Pheasant Figurine with Base 2.44 in**LOGOFUN**$20.21**2 rev9mo ago](https://www.amazon.com/dp/B0G1H9WMGW) [**Spode Woodland Hexagonal Vase Hunting Dogs - BrownWhite**Spode**$146.81**3 rev10mo ago](https://www.amazon.com/dp/B0FTPMZVB6) [**Spode Woodland 3-Piece Traditional Nesting Trays with Animal Illustrations**Spode**$39.00**13 rev2y ago](https://www.amazon.com/dp/B0D9L1HRY8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Framed Vintage Pheasant Wall Art Rustic Bird Picture Wall Decor Painting Countryside Wildlife Canvas Prints Hunting Home Decor for Living Room Bedroom Office Cabin-1216inch**AJQQJL**$23.82**4.0★**▲ 592%**](https://www.amazon.com/dp/B0GMD8G5Z3) [**Spode Woodland Duck Dinner Plate - Game Bird Design 10.5 Inch Fine Earthenware with British Flowers Border Dishwasher Microwave & Warm Oven Safe to 225F - Made in England Wildlife Tableware**Spode**$41.12**4.8★**▲ 310%**](https://www.amazon.com/dp/B0006639I8) [**2Pcs Feathered Pheasant Decor Set - Handcrafted Standing and Sitting Pheasant Figurines with Natural Feathers for Home Spring and Autumn Decorations Thanksgiving Figurines Centerpiece (2Z)**Abirdflyer**$26.52**3.8★**▲ 308%**](https://www.amazon.com/dp/B0G25PKBWG) [**Spode Woodland Hunting Dogs English Springer Spaniel Salad Plate**Spode**$36.05**4.7★**▲ 261%**](https://www.amazon.com/dp/B000KIP0L6) [**Spode Woodland Dinner Plate Mallard - Brown/White**Spode**$40.32**4.8★**▲ 192%**](https://www.amazon.com/dp/B000HGOCH4)
**~~View all trending →~~**
## **What buyers say about pheasant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“this dish has the quality”*
**Size-Overall**11%
*“Perfect Size”*
**Design-Overall**11%
*“The design is classic and homey”*
**Value For Money**8%
*“Worth it”*
**Color**6%
*“Beautiful color”*
**Gifting Purpose**4%
*“They would make beautiful wedding gifts”*
**Dishwasher Safe**4%
*“dishwasher safe”*
**Durability**3%
*“It may not break”*
**Ease Of Use**3%
*“useful”*
**Cooking Experience**2%
*“Nice addition to holiday dishes”*
### **What buyers complain about **
**Size-Overall**27%
*“Very Small”*
**Value For Money**7%
*“this looks expensive”*
**Color**5%
*“in person this is a much more muted color palette than I'd expected”*
**Quality-Overall**5%
*“Looks cheap”*
**Advertised Vs Actual Product**5%
*“DESCRIPTION NOT TRUE TO WANT WAS RECEIVED”*
**Durability**3%
*“This did not last 1 day”*
**Thickness**3%
*“It is much shallow than a bowl so just keep that in mind”*
**Design-Overall**2%
*“Its like part of the edge is run off one quarter of the plate”*
**Oily/Greasy**2%
*“Very fatty and the dark meat was extremely tough”*
**Strength**2%
*“these are really chewed up and very flimsy”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**12%
**Color**8%
**Quality-Overall**6%
**Value For Money**6%
**Defective Material/Parts**4%
**Material Quality**3%
**Smell**3%
**Functionality-Overall**2%
**Design-Overall**2%
## **Common questions**
- **Is pheasant profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 132 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the pheasant niche?**
- 44 brands and 81 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in pheasant?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 2.9%.
- **What does it cost to enter the pheasant niche?**
- Listings span $5.72–$174.32; the average listing price is $41.31 (sweet spot $15–$100). The average incumbent carries 134 reviews — the moat a new listing must climb.
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