---
title: "Search terms — personalized candle - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/personalized-candle/search-terms"
last_updated: "2026-08-10T19:00:32.565Z"
locale: en
meta:
  description: "Niche score 49/100 · $46K/yr market · 156K searches/yr · $29.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $46K/yr market · 156K searches/yr · $29.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — personalized candle - Flapen"
---

# **personalized candle**

**Skip it**

A small market ($46K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 20Conversion 12Competition 64Returns 85Price range 61Avg price 95Brand share 77Review moat 86Quality gap 53

**Avg price**

**Incredible****$29.96**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****272.53**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$11.29–$151.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$46K**

$46K/yr · 156K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms