---
title: "Percale Sheets King — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/percale-sheets-king"
last_updated: "2026-08-10T14:53:23.842Z"
locale: en
meta:
description: "Niche score 33/100 · $45K/yr market · 81K searches/yr · $41.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $45K/yr market · 81K searches/yr · $41.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Percale Sheets King — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **percale sheets king**
**Skip it**
A deep review moat (123,329 avg reviews) — this niche doesn't clear our bar today.
Market size 11Growth 14Conversion 17Competition 32Returns 59Price range 91Avg price 95Brand share 18Review moat 0Quality gap 57
**Avg price**
**Incredible****$41.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.98–$78.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$45K**
$45K/yr · 81K searches
**Review moat**
**Bad****123,329.32**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, percale sheets king is a $45K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Sep–Oct. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **percale sheets king market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$62K–$82K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**4%**
- CGK Unlimited73% - California Design Den8% - LANE LINEN4% - Linen Home4% - Comfort Spaces4% - RUVANTI4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Sep, Oct · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/percale-sheets-king/trend)
## **Top percale sheets king search terms**
- **cgk unlimited sheets king**32K/yr-1.3%1.3% conv. - **king size cotton sheet sets 400 thread count**25K/yr-44.5%1.0% conv. - **percale king sheets**12K/yr+5.4%0.9% conv. - **cgk linens king sheet set**9K/yr-13.4%1.5% conv. - **king size mattress sheet**3K/yr+20.9%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/percale-sheets-king/search-terms)
## **Top percale sheets king products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$18K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**King Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - Hotel Luxury Bed Sheets for Women & Men - Deep Pockets Easy-Fit Extra Soft and Wrinkle Free Sheets - White Oeko-Tex Bed Sheet Set**CGK Unlimited**$28.10**4.5★447,296 rev](https://www.amazon.com/dp/B01LWMWAXV) [2**King Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - Hotel Luxury Bed Sheets for Women & Men - Deep Pockets Easy-Fit Extra Soft & Wrinkle Free Sheets - Dark Grey Oeko-Tex Bed Sheet Set**CGK Unlimited**$28.30**4.5★447,296 rev](https://www.amazon.com/dp/B06X9M6CW7) [3**King Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - Hotel Luxury Bed Sheets for Women and Men - Deep Pockets Easy-Fit Soft and Wrinkle Free Sheets - Light Grey Oeko-Tex Bed Sheet Set**CGK Unlimited**$28.16**4.5★447,296 rev](https://www.amazon.com/dp/B06X9G9H96) [4**Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft Wrinkle Free and Comfy - Extra Deep Pockets - White**CGK Unlimited**$47.31**4.4★102,414 rev](https://www.amazon.com/dp/B07F91D1Z3) [5**LANE LINEN King Sheets 100% Organic Cotton 4pc Percale Cooling Soft - White**LANE LINEN**$46.29**4.3★33,391 rev](https://www.amazon.com/dp/B0946MVWGD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft and Wrinkle Free - Extra Deep Pockets - Antique White**CGK Unlimited**$47.50**102,414 rev2y ago](https://www.amazon.com/dp/B0CT9VDJ4Y) [**Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft Wrinkle Free and Comfy - Extra Deep Pockets - Wheat**CGK Unlimited**$46.76**102,414 rev2y ago](https://www.amazon.com/dp/B0C59KY6XF) [**LANE LINEN King Sheets 100% Organic Cotton 4pc Percale Cooling Soft - White**LANE LINEN**$46.29**33,391 rev5y ago](https://www.amazon.com/dp/B0946MVWGD) [**RUVANTI 100% Cotton Percale Sheets King Size Sweet Pea**RUVANTI**$45.08**18,365 rev5y ago](https://www.amazon.com/dp/B08ZM8WSD3) [**California Design Den King Size Sheets Set - Soft 100% Organic Cotton Crisp Percale Sheets with Deep Pockets Breathable and Durable Bedding Set - White**California Design Den**$62.16**5,103 rev6y ago](https://www.amazon.com/dp/B084X1RYJ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**California Design Den Soft 100% Cotton Full Sheet Set 400 Thread Count Good Housekeeping Award Winner Silky Smooth Sateen Weave with Deep Pockets Breathable and Durable Cotton Bedding Set - White**California Design Den**$41.67**4.5★**▲ 145%**](https://www.amazon.com/dp/B06XS23RKY) [**California Design Den Deep Pocket King Sheets Set - Luxury 600 Thread Count Sateen 100% Cotton Sheets with All Around Elastic for a Snug Fit Durable Bedding Set - White**California Design Den**$78.18**4.4★**▲ 121%**](https://www.amazon.com/dp/B075F8PZ5X) [**Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft and Wrinkle Free - Extra Deep Pockets - Antique White**CGK Unlimited**$47.50**4.4★**▲ 85%**](https://www.amazon.com/dp/B0CT9VDJ4Y) [**RUVANTI 100% Cotton Percale Sheets King Size Sweet Pea**RUVANTI**$45.08**4.5★**▲ 79%**](https://www.amazon.com/dp/B08ZM8WSD3) [**LANE LINEN King Sheets 100% Organic Cotton 4pc Percale Cooling Soft - White**LANE LINEN**$46.29**4.3★**▲ 70%**](https://www.amazon.com/dp/B0946MVWGD)
**~~View all trending →~~**
## **What buyers say about percale sheets king**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**24%
*“buttery soft”*
**Comfort-Overall**15%
*“Extremely comfortable”*
**Quality-Overall**12%
*“The build quality seems nice”*
**Size-Overall**10%
*“Fits mattress well”*
**Value For Money**9%
*“They are affordable”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Color**3%
*“the color does not fade”*
**Washability**2%
*“Wash well”*
**Sleep Quality**2%
*“Sleep well”*
**Material Quality**2%
*“Very comfortable material”*
### **What buyers complain about **
**Quality-Overall**12%
*“Cheap Quality”*
**Size-Overall**10%
*“Much smaller”*
**Thickness**9%
*“not thick”*
**Hard Feel**6%
*“Slightly rough”*
**Durability**5%
*“Falls apart after a few washes”*
**Washability**4%
*“Ripped after 1 wash”*
**Value For Money**3%
*“A little pricey though”*
**Material Quality**3%
*“Its also very thin material”*
**Stitch/Finish/Polish**3%
*“Seams came apart”*
**Pilling/Linting**3%
*“Horrible lint issue”*
### **Top return reasons **
**Size-Overall**20%
**Material Quality**20%
**Color**14%
**Thin**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Value For Money**4%
**Stain Resistance**3%
**Hard Feel**3%
**Soft Feel**2%
## **Common questions**
- **Is percale sheets king profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 19 tracked products. 90-day search growth is -21.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the percale sheets king niche?**
- 8 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in percale sheets king?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.6%.
- **When does demand for percale sheets king peak?**
- Demand peaks in Feb–Sep–Oct; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the percale sheets king niche?**
- Listings span $11.98–$78.18; the average listing price is $41.09 (sweet spot $15–$100). The average incumbent carries 123,329 reviews — the moat a new listing must climb.
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