---
title: "Peppermint Wax Melts — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/peppermint-wax-melts"
last_updated: "2026-08-10T14:01:19.389Z"
locale: en
meta:
description: "Niche score 47/100 · $18K/yr market · 24K searches/yr · $12.94 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 47/100 · $18K/yr market · 24K searches/yr · $12.94 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Peppermint Wax Melts — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **peppermint wax melts**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 39Conversion 65Competition 25Returns 96Price range 34Avg price 58Brand share 30Review moat 66Quality gap 95
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****848.72**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.94**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.79–$19.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$18K**
$18K/yr · 24K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, peppermint wax melts is a $18K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peppermint wax melts market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$26K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#817**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **67%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**10%**
- Shortie's Candle Company41% - The Candle Daddy33% - Scentsationals5% - The Scent Galaxy5% - Maclock3% - Scentsy3% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/peppermint-wax-melts/trend)
## **Top peppermint wax melts search terms**
- **peppermint wax melts**19K/yr+14.7%6.3% conv. - **mint wax melts**3K/yr+4.3%4.4% conv. - **peppermint wax melts for warmers**1K/yr+7.8%8.6% conv. - **peppermint wax melts strong**881/yr-13.0%4.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/peppermint-wax-melts/search-terms)
## **Top peppermint wax melts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$89610%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Peppermint Candy - Minty Fresh Scented Melt - Maximum Scent Wax Cubes/Melts- 1 Pack -2 Ounces- 6 Cubes Gift for Women Men BFF Friend Wife Mom Birthday Sister Daughter Long Lasting Wax Tart**The Candle Daddy**$6.98**3.3★359 rev](https://www.amazon.com/dp/B08X64ZH29) [2**Shorties Candle Company Fresh Peppermint Premium Wax Melts - 3 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117**Shortie's Candle Company**$7.68**4.1★1,118 rev](https://www.amazon.com/dp/B0018CANBA) [3**Eucalyptus Mint Wax Melts - 6-Pack/2oz Highly Scented Paraffin & Soy Blend Cubes - Refreshing Aromatherapy for Home & Office -Long-Lasting Fragrance for All Warmers -Hand-Poured in Greenfield Indiana**The Candle Daddy**$6.93**4.0★1,162 rev](https://www.amazon.com/dp/B092N13D4W) [4**Shorties Candle Company Fresh Peppermint Premium Wax Melts 2 Pack - 6 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117**Shortie's Candle Company**$12.80**4.4★667 rev](https://www.amazon.com/dp/B01B2SUW5G) [5**Shorties Candle Company Fresh Peppermint Premium Wax Melts 4 Pack - 12 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117**Shortie's Candle Company**$19.36**4.3★646 rev](https://www.amazon.com/dp/B07R9MVR9V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Peppermint Twist Wax Melts Our Own Candle Company 24 Cubes (4 Pack)**Our Own Candle Company**$13.89**10 rev1y ago](https://www.amazon.com/dp/B0F8S753TY) [**Mainstays Scented Wax Cubes 1.25oz 4-Pack (Peppermint)**Maclock**$13.21**3 rev1y ago](https://www.amazon.com/dp/B0F9XZYFLG) [**Peppermint- 100% Soy Wax/Cubes - Hand Poured in the USA Fragrance Notes: a Refreshing Peppermint Scent. 1 Pack/ 6 Cubes per Pack**Generic**$5.79**6 rev2y ago](https://www.amazon.com/dp/B0CLSBR2BJ) [**ScentSationals Whipped Peppermint Cream Scented Wax Melts 10oz (24 Cubes)**Scentsationals**$14.87**242 rev4y ago](https://www.amazon.com/dp/B09HWWCDGZ) [**Eucalyptus Mint Wax Melts - 6-Pack/2oz Highly Scented Paraffin & Soy Blend Cubes - Refreshing Aromatherapy for Home & Office -Long-Lasting Fragrance for All Warmers -Hand-Poured in Greenfield Indiana**The Candle Daddy**$6.93**1,162 rev5y ago](https://www.amazon.com/dp/B092N13D4W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ScentSationals Zen - Eucalyptus Scented Wax Melts 10oz (24 Cubes)**Scentsationals**$14.92**4.3★**▲ 367%**](https://www.amazon.com/dp/B01MSA3PCB) [**Peppermint Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend**Dianne's Custom Candles**$14.74**4.1★**▲ 202%**](https://www.amazon.com/dp/B09XZCXPBD) [**Yankee Candle Home Sweet Home Wax Melts 6 Count (Pack of 3) Ideal for Use in All Wax Warmers Perfect for DIY Candle Making**Yankee Candle**$13.03**4.4★**▲ 115%**](https://www.amazon.com/dp/B08XJQ3KF1) [**Shorties Candle Company Eucalyptus Spearmint Premium Wax Melts 2 Pack - 6 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117**Shortie's Candle Company**$12.86**4.4★**▲ 112%**](https://www.amazon.com/dp/B01B2ST5HW) [**Peppermint- 100% Soy Wax/Cubes - Hand Poured in the USA Fragrance Notes: a Refreshing Peppermint Scent. 1 Pack/ 6 Cubes per Pack**Generic**$5.79**3.2★**▲ 93%**](https://www.amazon.com/dp/B0CLSBR2BJ)
**~~View all trending →~~**
## **What buyers say about peppermint wax melts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**79%
*“Clean aroma”*
**Quality-Overall**3%
*“seems to be a great quality”*
**Value For Money**3%
*“it is extremely cost friendly too”*
**Brightness/Shine/Glow**3%
*“Its nice and bright”*
**Size-Overall**2%
*“It was a good size”*
**Ease Of Use**1%
*“Easy to use”*
**Durability**1%
*“Long-lasting”*
**Gifting Purpose**1%
*“Perfect gift”*
**Design-Overall**1%
*“Product is so cute in the mini bear design”*
**Warmth**1%
*“Warm Long-Lasting Fragrance”*
### **What buyers complain about **
**Smell**75%
*“Not a strong scent”*
**Value For Money**8%
*“A little expensive”*
**Strength**3%
*“Not strong”*
**Durability**2%
*“they don't last”*
**Advertised Vs Actual Product**1%
*“Misleading”*
**Product Condition**1%
*“Received used”*
**Size-Overall**1%
*“they are small”*
**Natural Resource Wastage**1%
*“Waste”*
**Functionality-Overall**1%
*“Dont get it because it doesnt work”*
**Quality-Overall**0%
*“Poor Quality Product, Buyer Beware”*
### **Top return reasons **
**Smell**84%
**Advertised Vs Actual Product**7%
**Value For Money**3%
**Heating**1%
**Size-Overall**1%
**Strength**1%
**Quality-Overall**1%
**Product Condition**1%
**Functionality-Overall**1%
**Gifting Purpose**0%
## **Common questions**
- **Is peppermint wax melts profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 18 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the peppermint wax melts niche?**
- 12 brands and 27 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in peppermint wax melts?**
- Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.9%.
- **When does demand for peppermint wax melts peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the peppermint wax melts niche?**
- Listings span $5.79–$19.67; the average listing price is $12.94 (sweet spot $15–$100). The average incumbent carries 849 reviews — the moat a new listing must climb.
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