---
title: "Peonies — $274K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/peonies"
last_updated: "2026-08-10T14:53:25.215Z"
locale: en
meta:
description: "Niche score 59/100 · $274K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $274K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Peonies — $274K/yr Amazon US Niche (2026) - Flapen"
---
# **peonies**
**Worth a look**
Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 17Conversion 22Competition 91Returns 45Price range 82Avg price 94Brand share 96Review moat 50Quality gap 73
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$22.49**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****$4.57–$70.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$274K**
$274K/yr · 705K searches
**Review moat**
**Okay****1,542.89**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, peonies is a $274K/yr Amazon United States market (705K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Feb–Mar–May. Verdict: Worth a look — 59/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peonies market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$337K–$450K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,671**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**58 **▲rising
**Sellers**
**627**
**Top-5 brand share**
**35%**
Top 20: 74%
**Top-5 click share**
**24%**
Top 20: 54%
**Open market**
**61%**
- Floral11% - florisso8% - MARTINE MALL7% - VIERENA5% - Duovlo4% - Mkono4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
50K30KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, May · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/peonies/trend)
## **Top peonies search terms**
- **peonies**256K/yr-10.9%2.8% conv. - **peony**116K/yr+20.7%1.3% conv. - **real touch peonies**42K/yr-43.9%0.8% conv. - **white peonies artificial flowers**30K/yr+6.1%2.5% conv. - **pink peonies artificial flowers**32K/yr-17.7%1.8% conv. - **pink peonies**36K/yr-27.3%1.5% conv. - **white peonies**28K/yr-15.7%1.9% conv. - **peonies flowers**22K/yr-6.2%0.9% conv. - **peony stems**40K/yr-69.9%0.8% conv. - **peony bouquet**13K/yr+4.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/peonies/search-terms)
## **Top peonies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$11K6%$16K8%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Floral Peony 3 Stem**Floral**$14.43**3.7★90 rev](https://www.amazon.com/dp/B092RNKC1Y) [2**Light Pink Peony Artificial Flowers - 11 Branches Silk Peonies for Vase**florisso**$19.00**4.6★150 rev](https://www.amazon.com/dp/B0G7HZ3QP8) [3**Whole Foods Market Peony 5 Stem**Floral**$13.94**4.1★388 rev](https://www.amazon.com/dp/B07SX54VXN) [4**VIERENA 6 Pcs 27 Faux Silk Peony Artificial Flowers Stems for Vase(Cream)**VIERENA**$41.40**4.7★477 rev](https://www.amazon.com/dp/B0FHD29XS2) [5**2 Packs Peonies Artificial Flowers Light Pink Silk Artificial Peonies**MARTINE MALL**$9.80**4.3★2,081 rev](https://www.amazon.com/dp/B0D83CWJFL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cherica 6Pcs Viral Peony Artificial Flowers for Vase27in Real Touch Fake Flowers Branches with Flexible Wired Stems for Home Decor DIY Bouquet Centerpieces Wedding Shower Fillers Arrangements Dusty**Cherica**$26.76**35 rev3mo ago](https://www.amazon.com/dp/B0GY877F6P) [**florisso 6 Pcs Peony Artificial Flowers for Vase 27 - Fake Stems (Beige)**florisso**$22.24**69 rev6mo ago](https://www.amazon.com/dp/B0GJSDCHG4) [**YILIUFA 4 Pcs Real Touch Peonies Artificial Flowers 3.5 Big Bloom Austin Rose Peony Latex Fake Flower with Stems for Wedding Bouquet Party Valentines Arrangement Home Kitchen (Champagne)**YILIUFA**$22.02**84 rev6mo ago](https://www.amazon.com/dp/B0G19MGMP6) [**Thiccywoov Faux Silk Peony Artificial Flowers Stem for Vase 8 Pcs Brownish**Thiccywoov**$47.57**158 rev7mo ago](https://www.amazon.com/dp/B0GCNY58GZ) [**Light Pink Peony Artificial Flowers - 11 Branches Silk Peonies for Vase**florisso**$19.00**150 rev7mo ago](https://www.amazon.com/dp/B0G7HZ3QP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cherica 6Pcs Viral Peony Artificial Flowers for Vase27in Real Touch Fake Flowers Branches with Flexible Wired Stems for Home Decor DIY Bouquet Centerpieces Wedding Shower Fillers Arrangements Dusty**Cherica**$26.76**4.8★**▲ 175%**](https://www.amazon.com/dp/B0GY877F6P) [**florisso 6 Pcs Peony Artificial Flowers for Vase 27 - Fake Stems (Beige)**florisso**$22.24**4.4★**▲ 163%**](https://www.amazon.com/dp/B0GJSDCHG4) [**Whole Foods Market Peony 5 Stem**Floral**$13.94**4.1★**▲ 147%**](https://www.amazon.com/dp/B07SX54VXN) [**Floral Peony 3 Stem**Floral**$14.43**3.7★**▲ 137%**](https://www.amazon.com/dp/B092RNKC1Y) [**Light Pink Peony Artificial Flowers - 11 Branches Silk Peonies for Vase**florisso**$19.00**4.6★**▲ 113%**](https://www.amazon.com/dp/B0G7HZ3QP8)
**~~View all trending →~~**
## **What buyers say about peonies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“The colors are nice and vibrant”*
**Quality-Overall**18%
*“Good quality seeds”*
**Value For Money**12%
*“Good value”*
**Design-Overall**6%
*“The craftsmanship is solid”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Size-Overall**4%
*“Nice Size”*
**Plant Growth**3%
*“Roots looked healthy”*
**Soft Feel**3%
*“easy way to add softness”*
**Shape/Style**3%
*“they are shaped nicely”*
**Ease Of Use**3%
*“Easy to plant”*
### **What buyers complain about **
**Size-Overall**19%
*“Really small”*
**Plant Growth**15%
*“Never grew”*
**Value For Money**10%
*“Very disappointed for the price”*
**Advertised Vs Actual Product**9%
*“Not as described”*
**Quality-Overall**9%
*“Cheap Quality”*
**Color**6%
*“Beware of color”*
**Smell**2%
*“very smelly chemical smell”*
**Durability**2%
*“they broke easily”*
**Material Quality**2%
*“Bad quality material and looked chrap”*
**Instructions/User Manual/Troubleshooting**2%
*“But Lacking Instructions”*
### **Top return reasons **
**Size-Overall**31%
**Color**18%
**Advertised Vs Actual Product**18%
**Quality-Overall**11%
**Value For Money**7%
**Material Quality**3%
**Display Colors**3%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Shape/Style**1%
## **Common questions**
- **Is peonies profitable to sell on Amazon United States?**
- The niche generates $274K/yr across 93 tracked products. 22 of 42 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the peonies niche?**
- 58 brands and 627 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in peonies?**
- Top complaints mined from reviews: Size-Overall, Plant Growth, Value For Money. The return rate is 3.4%.
- **When does demand for peonies peak?**
- Demand peaks in Jan–Feb–Mar–May; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the peonies niche?**
- Listings span $4.57–$70.32; the average listing price is $22.49 (sweet spot $15–$100). The average incumbent carries 1,543 reviews — the moat a new listing must climb.
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