---
title: "Pendleton Wool Blanket — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pendleton-wool-blanket"
last_updated: "2026-08-10T15:48:38.368Z"
locale: en
meta:
description: "Niche score 29/100 · $0/yr market · 39K searches/yr · $159.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $0/yr market · 39K searches/yr · $159.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pendleton Wool Blanket — $0/yr Amazon US Niche (2026) - Flapen"
---
# **pendleton wool blanket**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 9Conversion 0Competition 83Returns 54Price range 21Avg price 55Brand share 9Review moat 61Quality gap 21
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Good****1,049.1**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$159.38**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$33.84–$351.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-31.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$0**
$0/yr · 39K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pendleton wool blanket is a $0/yr Amazon United States market (39K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pendleton wool blanket market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$40K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#2,462**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 78%
**Open market**
**2%**
- Pendleton79% - Arcturus9% - ACUSHLA5% - Wrangler2% - Chubbuck Authentic2% - Molithe1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -31.1% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pendleton-wool-blanket/trend)
## **Top pendleton wool blanket search terms**
- **pendleton wool blanket**26K/yr-40.1%0.2% conv. - **pendleton wool blankets**5K/yr+20.5%0.1% conv. - **pendleton queen blanket**4K/yr-22.6%0.6% conv. - **pendleton blanket queen size**2K/yr-28.0%0.6% conv. - **pendelton throw**1K/yr-19.5%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pendleton-wool-blanket/search-terms)
## **Top pendleton wool blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$06%$09%$012%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pendleton Yakima Camp Blanket Twin 66 x 84 - Wool Cotton Large Dry Clean Soft and Durable Throw for Home Travel RV Picnic - Green Heather**Pendleton**$202.28**4.8★983 rev](https://www.amazon.com/dp/B00EYPG3WG) [2**Pendleton Yakima Camp Blanket Full Queen 90 x 90 - Wool Cotton Large Dry Clean Soft and Durable Throw for Home and Travel - Lake**Pendleton**$265.68**4.8★983 rev](https://www.amazon.com/dp/B00EYPH5OQ) [3**Arcturus Rainier Wool Blanket - 4.5lbs Warm Heavy Washable Large | Great for Camping Outdoors Survival & Emergency Kits (Sunset Peak)**Arcturus**$46.06**4.6★2,464 rev](https://www.amazon.com/dp/B09QBZX3MT) [4**Pendleton National Park Blanket Queen 90 x 90 - 100% Wool Soft and Durable Throw for Home & Outdoor Adventures Iconic Park Stripes Collectible Keepsake - Glacier**Pendleton**$340.59**4.8★729 rev](https://www.amazon.com/dp/B003EQ4AYY) [5**ACUSHLA Merino Wool Blanket - Warm Thick Washable Large Bed Couch Outdoor Camping Sleeping Throw Blanket All Seasons Myers Green 79x63**ACUSHLA**$39.81**4.6★1,508 rev](https://www.amazon.com/dp/B0B2539WM8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Green Multi)**Pendleton**$98.43**20 rev6mo ago](https://www.amazon.com/dp/B0GH25FDY3) [**Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Blue Multi)**Pendleton**$98.61**20 rev6mo ago](https://www.amazon.com/dp/B0GH1XNDKS) [**Pendleton Reversible Plush Throw - 50 x 70 (1 Mount Foraker)**Pendleton**$44.75**52 rev10mo ago](https://www.amazon.com/dp/B0FPVWYVYZ) [**Pendleton Reversible Plush Throw - 50 x 70 (1 Legend Lake Grey)**Pendleton**$44.18**55 rev10mo ago](https://www.amazon.com/dp/B0FPTYF4PP) [**Pendleton Explorer Queen Quilt Bedding Set with 2 Shams Luxury Cotton Bedding Lightweight Quilted Bedspreads Coverlet for Bed Aztec & Western Quilt Machine Washable Full/Queen Blue Grey Multi**Pendleton**$214.22**217 rev10mo ago](https://www.amazon.com/dp/B0BHBBQCWG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Green Multi)**Pendleton**$98.43**5.0★**▲ 361%**](https://www.amazon.com/dp/B0GH25FDY3) [**Wrangler - Queen Size Blanket Ultra-Soft Plush Blanket Medium Weight Cozy Bedding Striped Americana Decor College Dorm Room Essentials Western Saddle Green**Wrangler**$33.84**4.8★**▲ 357%**](https://www.amazon.com/dp/B0C8BYHJVK) [**Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Blue Multi)**Pendleton**$98.61**5.0★**▲ 322%**](https://www.amazon.com/dp/B0GH1XNDKS) [**Pendleton Reversible Plush Throw - 50 x 70 (1 Mount Foraker)**Pendleton**$44.75**5.0★**▲ 230%**](https://www.amazon.com/dp/B0FPVWYVYZ) [**Pendleton Yakima Throw 54 x 66 - Wool Cotton Soft and Durable Wool Throw for Home and Travel - Lake**Pendleton**$152.63**4.8★**▲ 184%**](https://www.amazon.com/dp/B00WH2VI9G)
**~~View all trending →~~**
## **What buyers say about pendleton wool blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**18%
*“Keeps you very warm”*
**Quality-Overall**14%
*“Looks and feels well made”*
**Soft Feel**13%
*“These are blissfully soft”*
**Value For Money**6%
*“Good deal”*
**Color**5%
*“Colors are vibrant”*
**Thickness**4%
*“Thick and cozy”*
**Comfort-Overall**4%
*“very comfortable”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Size-Overall**3%
*“The size is accurate too”*
**Durability**3%
*“And durable”*
### **What buyers complain about **
**Thickness**7%
*“Much thinner than expected”*
**Weight Heavy**7%
*“Its bulky it”*
**Smell**6%
*“there was a strong odor coming off of it”*
**Value For Money**5%
*“Instead, the manufacturer kept the price low to sell an inferior product”*
**Quality-Overall**5%
*“Poor quality”*
**Hard Feel**5%
*“probably never be soft as advertised”*
**Material Quality**3%
*“Only %25 wool, mostly plastic”*
**Advertised Vs Actual Product**3%
*“A tad disappointed in the advertisement”*
**Color**3%
*“Colors Bleed :”*
**Size-Overall**2%
*“Inaccurate sizing”*
### **Top return reasons **
**Color**18%
**Size-Overall**16%
**Material Quality**11%
**Advertised Vs Actual Product**9%
**Weight Heavy**6%
**Thin**5%
**Hard Feel**4%
**Scratch Resistance**3%
**Stitch/Finish/Polish**3%
**Quality-Overall**3%
## **Common questions**
- **Is pendleton wool blanket profitable to sell on Amazon United States?**
- The niche generates $0/yr across 39 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (29/100).
- **How competitive is the pendleton wool blanket niche?**
- 8 brands and 31 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in pendleton wool blanket?**
- Top complaints mined from reviews: Thickness, Weight Heavy, Smell. The return rate is 2.9%.
- **When does demand for pendleton wool blanket peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the pendleton wool blanket niche?**
- Listings span $33.84–$351.74; the average listing price is $159.38 (sweet spot $15–$100). The average incumbent carries 1,049 reviews — the moat a new listing must climb.
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