---
title: "Trend — pendleton towels - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pendleton-towels/trend"
last_updated: "2026-08-10T16:50:52.918Z"
locale: en
meta:
  description: "Niche score 43/100 · $54K/yr market · 71K searches/yr · $59.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $54K/yr market · 71K searches/yr · $59.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — pendleton towels - Flapen"
---

# **pendleton towels**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 52Conversion 16Competition 57Returns 76Price range 54Avg price 90Brand share 10Review moat 86Quality gap 33

**Avg price**

**Great****$59.72**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****270.96**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$9.72–$168.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+22.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$54K**

$54K/yr · 71K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend