---
title: "Pendleton Sherpa Fleece Blanket — $648K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pendleton-sherpa-fleece-blanket"
last_updated: "2026-08-10T15:04:46.183Z"
locale: en
meta:
description: "Niche score 38/100 · $648K/yr market · 903K searches/yr · $126.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $648K/yr market · 903K searches/yr · $126.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pendleton Sherpa Fleece Blanket — $648K/yr Amazon US Niche (2026) - Flapen"
---
# **pendleton sherpa fleece blanket**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 15Conversion 7Competition 88Returns 20Price range 25Avg price 66Brand share 6Review moat 45Quality gap 21
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Market size**
**Good****$648K**
$648K/yr · 903K searches
**Avg price**
**Good****$126.03**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,978.28**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$14.68–$351.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-20.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pendleton sherpa fleece blanket is a $648K/yr Amazon United States market (903K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pendleton sherpa fleece blanket market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$756K–$1.0M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#2,681**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **77%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 60%
**Open market**
**2%**
- Pendleton91% - ACUSHLA3% - Wrangler2% - Lumister1% - Arcturus1% - Legendary Whitetails1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pendleton-sherpa-fleece-blanket/trend)
## **Top pendleton sherpa fleece blanket search terms**
- **pendleton**317K/yr-15.6%0.2% conv. - **pendleton blanket**292K/yr-20.1%0.6% conv. - **pendleton blankets and throws**82K/yr-22.3%0.9% conv. - **pendleton blankets**42K/yr-29.4%0.5% conv. - **pendleton throw blanket**26K/yr-20.5%1.0% conv. - **pendleton throw**25K/yr-36.1%1.2% conv. - **pendleton wool blanket**26K/yr-40.1%0.1% conv. - **pendelton**19K/yr+9.6%0.1% conv. - **pendleton fleece blanket**17K/yr-45.9%1.1% conv. - **pendleton sherpa blanket**8K/yr-18.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pendleton-sherpa-fleece-blanket/search-terms)
## **Top pendleton sherpa fleece blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$19K6%$39K9%$58K12%$78K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pendleton Reversible Plush Throw - 50 x 70 (1 Mount Foraker)**Pendleton**$44.75**5.0★52 rev](https://www.amazon.com/dp/B0FPVWYVYZ) [2**Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre**Pendleton**$162.37**4.8★551 rev](https://www.amazon.com/dp/B0DZ81NFTT) [3**Pendleton Reversible Plush Throw - 50 x 70 (1 Legend Lake Grey)**Pendleton**$44.18**4.6★55 rev](https://www.amazon.com/dp/B0FPTYF4PP) [4**Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Green Multi)**Pendleton**$98.43**5.0★20 rev](https://www.amazon.com/dp/B0GH25FDY3) [5**Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Blue Multi)**Pendleton**$98.61**5.0★20 rev](https://www.amazon.com/dp/B0GH1XNDKS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Green Multi)**Pendleton**$98.43**20 rev6mo ago](https://www.amazon.com/dp/B0GH25FDY3) [**Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Blue Multi)**Pendleton**$98.61**20 rev6mo ago](https://www.amazon.com/dp/B0GH1XNDKS) [**Pendleton Mens Robe 100% Cotton Unisex Bathrobe with Hood and 2 Deep Pockets Dual Sizing S/M Washable - Ponderosa Green**Pendleton**$175.59**20 rev7mo ago](https://www.amazon.com/dp/B0G6FGR8Z4) [**Pendleton Mens Robe 100% Cotton Unisex Bathrobe with Hood and 2 Deep Pockets Dual Sizing L/XL Washable - Ponderosa Green**Pendleton**$183.15**20 rev7mo ago](https://www.amazon.com/dp/B0G6FS4JDH) [**Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Mystic Lake Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Blue Multi)**Pendleton**$68.78**35 rev9mo ago](https://www.amazon.com/dp/B0FSSV6XRV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pendleton Mens Robe 100% Cotton Unisex Bathrobe with Hood and 2 Deep Pockets Dual Sizing S/M Washable - Chief Joseph Black**Pendleton**$146.82**4.7★**▲ 268%**](https://www.amazon.com/dp/B0DZQG9S99) [**Pendleton Womens Robe 100% Cotton Plush Terry Velour Bathrobe with Adjustable Tie 44 Length 2 Deep Pockets Shawl Collar Absorbent Machine Washable**Pendleton**$161.89**4.6★**▲ 262%**](https://www.amazon.com/dp/B0D6WJKLD4) [**Pendleton Mens Short Sleeve Frontier Shirt Comfortable Cotton Polyester Snap Closure Washable - Navy/Grey Ombre**Pendleton**$45.63**4.9★**▲ 259%**](https://www.amazon.com/dp/B0FGLHTXDP) [**Pendleton Mens Robe 100% Cotton Unisex Bathrobe with Hood and 2 Deep Pockets Dual Sizing S/M Washable - Ponderosa Green**Pendleton**$175.59**4.7★**▲ 256%**](https://www.amazon.com/dp/B0G6FGR8Z4) [**Pendleton Mens Robe 100% Cotton Unisex Bathrobe with Hood and 2 Deep Pockets Dual Sizing L/XL Washable - Ponderosa Green**Pendleton**$183.15**4.7★**▲ 255%**](https://www.amazon.com/dp/B0G6FS4JDH)
**~~View all trending →~~**
## **What buyers say about pendleton sherpa fleece blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“These are blissfully soft”*
**Quality-Overall**15%
*“Excellent quality and the cutest pattern”*
**Warmth**12%
*“It's warm”*
**Color**7%
*“Colors are vibrant”*
**Size-Overall**6%
*“Good fit”*
**Comfort-Overall**3%
*“Very comfortable”*
**Weight Light**3%
*“the perfect weight”*
**Washability**3%
*“easy to wash”*
**Design-Overall**3%
*“Great design”*
**Value For Money**3%
*“Worth it”*
### **What buyers complain about **
**Size-Overall**14%
*“Too small”*
**Color**7%
*“It is all black”*
**Value For Money**7%
*“Yes, it's expensive,”*
**Advertised Vs Actual Product**5%
*“not as advertised”*
**Weight Heavy**5%
*“Heavy”*
**Thickness**4%
*“Nice blanket, wish it would have been a bit thicker”*
**Pilling/Linting**3%
*“it sheds lint like crazy”*
**Warmth**3%
*“won't keep you warm Get a Pendleton for warmth & top quality”*
**Durability**3%
*“Not holding up well”*
**Washability**3%
*“it looks like a cheap dollar store item after washing”*
### **Top return reasons **
**Size-Overall**39%
**Color**9%
**Material Quality**7%
**Advertised Vs Actual Product**6%
**Sleeve Fit**5%
**Chest Fit**4%
**Length**4%
**Thin**3%
**Value For Money**3%
**Quality-Overall**2%
## **Common questions**
- **Is pendleton sherpa fleece blanket profitable to sell on Amazon United States?**
- The niche generates $648K/yr across 65 tracked products. 10 of 19 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the pendleton sherpa fleece blanket niche?**
- 9 brands and 57 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in pendleton sherpa fleece blanket?**
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 6.4% — above our launch gate.
- **When does demand for pendleton sherpa fleece blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the pendleton sherpa fleece blanket niche?**
- Listings span $14.68–$351.74; the average listing price is $126.03 (sweet spot $15–$100). The average incumbent carries 1,978 reviews — the moat a new listing must climb.
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