---
title: "Peacock Fan — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/peacock-fan"
last_updated: "2026-08-10T14:58:45.011Z"
locale: en
meta:
description: "Niche score 38/100 · $17K/yr market · 52K searches/yr · $16.46 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 38/100 · $17K/yr market · 52K searches/yr · $16.46 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Peacock Fan — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **peacock fan**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 37Conversion 25Competition 52Returns 15Price range 79Avg price 79Brand share 41Review moat 72Quality gap 43
**Avg price**
**Great****$16.46**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.67–$47.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****635.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****7.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$17K**
$17K/yr · 52K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, peacock fan is a $17K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 38/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peacock fan market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$25K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#1,570**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **82%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **232 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**20**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**16%**
- BABEYOND51% - INNOLIFE12% - Vijiv7% - Bestage7% - Yolyoo4% - whitefeather4% - Open — no brand owns it (10 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — +9.4% search growth over the last 90 days.
3K2KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/peacock-fan/trend)
## **Top peacock fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6958%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BABEYOND Marabou Feather Fan 20s Vintage Folding Fan Flapper Hand Fan for Costume Dancing Show Tea Party Wedding Decoration (Peacock Dark Green)**BABEYOND**$14.13**4.7★4,050 rev](https://www.amazon.com/dp/B085DDS5S2) [2**BABEYOND 1920s Marabou Feather Folding Hand Fan**BABEYOND**$14.52**4.7★4,050 rev](https://www.amazon.com/dp/B07MNBDPMD) [3**BABEYOND Roaring 20s Vintage Style Peacock & Black Marabou Feather Fan Flapper Accessories for Costume Halloween Dancing Party Tea Party Variety Show**BABEYOND**$26.45**4.5★942 rev](https://www.amazon.com/dp/B0DPLZ4LFG) [4**BABEYOND Roaring 20s Vintage Style Peacock & Black Marabou Feather Fan Flapper Accessories for Costume Halloween Dancing Party Tea Party Variety Show (Dark Green-White Rib)**BABEYOND**$24.06**4.5★942 rev](https://www.amazon.com/dp/B07YB17XYK) [5**INNOLIFE - Chinese/Japanese Elegant Peacock Pattern Folding Bamboo Handheld Silk Hand Fan Hand-Crafted with Carrying Pouch (Green)**INNOLIFE**$9.81**4.3★146 rev](https://www.amazon.com/dp/B076VMPBQW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vintage Elegance Handcrafted Peacock and Ostrich Feather Wedding Fan Black and Gold Rhinestone Brooch Bridal Bouquet Accessory20s Gatsby Wedding**YIFUwedding**$47.35**4 rev4mo ago](https://www.amazon.com/dp/B0GTDJJP7J) [**Gcroet Exquisitely Crafted Peacock Feathers Hand Fan - Foldable Art Deco Design with Marabou Feathers for Elegant Lady Vintage Party Halloween Costume & Home Decor Green.**Gcroet**$12.09**2 rev8mo ago](https://www.amazon.com/dp/B0G1T4JLK5) [**whitefeather Black Feather Hand Fan for Women 17.7 inch Large Folding Flapper Fan 1920s Gatsby Marabou Prop for Costume Masquerade Tea Party & Wedding Accessories**whitefeather**$9.49**34 rev11mo ago](https://www.amazon.com/dp/B0FLV79LSM) [**whitefeather Vintage Feather Hand Fan 17.7 x 11.8 inches Marabou Feathers 1920s Style for Costume Parties Tea Parties Wedding Decor (Pink)**whitefeather**$10.90**34 rev11mo ago](https://www.amazon.com/dp/B0FLV83VJF) [**Happy Feather Lace Fan with Folding Handheld Embroidered Flowers Pattern Hand Fans for Wedding Bridal Tea Dancing Party -Green**Happy Feather**$12.84**40 rev1y ago](https://www.amazon.com/dp/B0FF1M932W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vintage Elegance Handcrafted Peacock and Ostrich Feather Wedding Fan Black and Gold Rhinestone Brooch Bridal Bouquet Accessory20s Gatsby Wedding**YIFUwedding**$47.35**5.0★**▲ 497%**](https://www.amazon.com/dp/B0GTDJJP7J) [**whitefeather Vintage Feather Hand Fan 17.7 x 11.8 inches Marabou Feathers 1920s Style for Costume Parties Tea Parties Wedding Decor (Pink)**whitefeather**$10.90**4.7★**▲ 435%**](https://www.amazon.com/dp/B0FLV83VJF) [**whitefeather Black Feather Hand Fan for Women 17.7 inch Large Folding Flapper Fan 1920s Gatsby Marabou Prop for Costume Masquerade Tea Party & Wedding Accessories**whitefeather**$9.49**4.7★**▲ 360%**](https://www.amazon.com/dp/B0FLV79LSM) [**Gcroet Exquisitely Crafted Peacock Feathers Hand Fan - Foldable Art Deco Design with Marabou Feathers for Elegant Lady Vintage Party Halloween Costume & Home Decor Green.**Gcroet**$12.09**4.4★**▲ 187%**](https://www.amazon.com/dp/B0G1T4JLK5) [**RISANXUN Boots on The Ground Fan Large Folding Hand Fan for Women and Men Popping Fans for Line Dancing for Raves EDM Dance Party and Home Decoration**RISANXUN**$9.37**4.2★**▲ 168%**](https://www.amazon.com/dp/B0F7HV33SB)
**~~View all trending →~~**
## **What buyers say about peacock fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“High quality feathers”*
**Color**19%
*“So pretty”*
**Design-Overall**6%
*“The Gatsby aesthetic is spot on”*
**Image/Picture Clarity**6%
*“Good for photo props”*
**Weight Light**6%
*“Cools weightless”*
**Material Quality**6%
*“The material and art form is beautiful”*
**Embellishment/Embroidery Quality**6%
*“The rhinestone brooch is really striking”*
**Strength**6%
*“Beautiful and sturdy”*
**Fun/Entertainment Experience**6%
*“Fun for fur babies”*
**Value For Money**3%
*“Worth what I paid”*
### **What buyers complain about **
**Thickness**20%
*“Thin”*
**Shape/Style**20%
*“The folds were a bite uneven”*
**Size-Overall**20%
*“Small”*
**Quality-Overall**20%
*“The quality was cheap”*
**Advertised Vs Actual Product**10%
*“Its not like the picture”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**13%
**Color**12%
**Quality-Overall**9%
**Value For Money**6%
**Defective Material/Parts**3%
**Material Quality**3%
**Strength**3%
**Functionality-Overall**2%
**Ease Of Use**2%
## **Common questions**
- **Is peacock fan profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the peacock fan niche?**
- 16 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in peacock fan?**
- Top complaints mined from reviews: Thickness, Shape/Style, Size-Overall. The return rate is 7.8% — above our launch gate.
- **What does it cost to enter the peacock fan niche?**
- Listings span $6.67–$47.35; the average listing price is $16.46 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.
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