---
title: "Paw Patrol Rug — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/paw-patrol-rug"
last_updated: "2026-08-10T15:05:30.046Z"
locale: en
meta:
description: "Niche score 38/100 · $39K/yr market · 63K searches/yr · $32.17 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 38/100 · $39K/yr market · 63K searches/yr · $32.17 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Paw Patrol Rug — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol rug**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 13Conversion 24Competition 43Returns 82Price range 91Avg price 95Brand share 43Review moat 27Quality gap 25
**Avg price**
**Incredible****$32.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.89–$59.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,788.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$39K**
$39K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, paw patrol rug is a $39K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol rug market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$40K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#412**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**17%**
- Franco28% - Paw Patrol22% - Gertmenian20% - Delta Children6% - Capelli Sport4% - Melissa & Doug3% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.
3K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/paw-patrol-rug/trend)
## **Top paw patrol rug search terms**
- **paw patrol rug**38K/yr-27.3%1.4% conv. - **paw patrol rugs for boys room**10K/yr-18.9%1.1% conv. - **paw patrol play mat**8K/yr-20.3%2.0% conv. - **paw patrol mat**7K/yr-18.8%0.9% conv. - **paw patrol rugs for kids bedroom**572/yr-45.4%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/paw-patrol-rug/search-terms)
## **Top paw patrol rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Franco Kids Room Non Slip Area Rug 69 in x 52 in Paw Patrol**Franco**$53.78**4.7★3,203 rev](https://www.amazon.com/dp/B09CLP7BCK) [2**Gertmenian Nickelodeon Paw Patrol Town Tower Interactive Rug Includes 2x Cars feat. Chase and Marshall Suitable for Classroom Nursery Bedroom or Play Area 40x54in Medium 32500**Gertmenian**$45.96**4.7★327 rev](https://www.amazon.com/dp/B08PDPWYQQ) [3**Paw Patrol Rugs for Kids Room - Bundle with 40x54in Paw Patrol Area Rug for Bedroom Room Decor Plus Stickers and More | Paw Patrol Rugs for Bedroom**Paw Patrol**$45.80**4.7★17 rev](https://www.amazon.com/dp/B0D87LMBJ9) [4**PAW Patrol Pup Squad Adventure Bay Playmat 33-Inch Foldable Mat**Paw Patrol**$23.67**4.4★51 rev](https://www.amazon.com/dp/B0DQBQDL8D) [5**Paw Patrol Chase 100% Cotton Non Slip Plush Bathroom Mat Rug (Officially Licensed Product) By Franco**Franco**$26.81**4.6★335 rev](https://www.amazon.com/dp/B0CTD4FMX2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Upgrade Ultra Non Slip Kids Car Rug Kids Road Playmat Rug for Toy Cars Educational Town City Map Washable Carpet for Boy Playroom Bedroom Safer Car Track Play Mat for Children Baby Toddler 60x36**Arenarug**$31.38**421 rev1y ago](https://www.amazon.com/dp/B0FHHD6HXH) [**PAW Patrol Pup Squad Adventure Bay Playmat 33-Inch Foldable Mat**Paw Patrol**$23.67**51 rev1y ago](https://www.amazon.com/dp/B0DQBQDL8D) [**AlphabetAcre Kids Rug 3x5 Ft City Road Car Rug for Kids**AlphabetAcre**$34.10**179 rev1y ago](https://www.amazon.com/dp/B0F9KQ5Q7S) [**ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey**ILPEOD**$37.28**1,106 rev1y ago](https://www.amazon.com/dp/B0F1F88RLP) [**Nickelodeon Paw Patrol Kids Bath Rug Mat Polyester Foam Skid-Resistant 30 x 20 Blue**Nickelodeon**$26.44**58 rev1y ago](https://www.amazon.com/dp/B01JV8PZG0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey**ILPEOD**$37.28**4.7★**▲ 375%**](https://www.amazon.com/dp/B0F1F88RLP) [**AlphabetAcre Kids Rug 3x5 Ft City Road Car Rug for Kids**AlphabetAcre**$34.10**4.7★**▲ 145%**](https://www.amazon.com/dp/B0F9KQ5Q7S) [**Paw Patrol Rugs for Kids Room - Bundle with 40x54in Paw Patrol Area Rug for Bedroom Room Decor Plus Stickers and More | Paw Patrol Rugs for Bedroom**Paw Patrol**$45.80**4.7★**▲ 126%**](https://www.amazon.com/dp/B0D87LMBJ9) [**Franco Kids Room Window Curtains Drapes Set 82 in x 63 in Paw Patrol**Franco**$20.07**4.8★**▲ 117%**](https://www.amazon.com/dp/B08BKXH1T6) [**Nickelodeon Paw Patrol Chase Rubble and Marshall Pop Up Hamper with Durable Carry Handles 21 H x 13.5 W X 13.5 L**Idea Nuova**$12.89**4.3★**▲ 36%**](https://www.amazon.com/dp/B0C3DMTTCK)
**~~View all trending →~~**
## **What buyers say about paw patrol rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“the quality feels really sturdy”*
**Size-Overall**13%
*“Good size”*
**Soft Feel**9%
*“soft material”*
**Comfort-Overall**6%
*“Very comfortable”*
**Fun/Entertainment Experience**5%
*“Great play”*
**Value For Money**5%
*“Great value”*
**Color**5%
*“Beautiful color”*
**Advertised Vs Actual Product**4%
*“Just as pictured”*
**Cushion**3%
*“Cushion is great”*
**Ease Of Cleaning**3%
*“it seems pretty easy to clean”*
### **What buyers complain about **
**Size-Overall**20%
*“Wouldnt buy at all so small not how I would think would of been thicker nah”*
**Thickness**13%
*“Not as thick as advertised”*
**Durability**11%
*“Stopped working after a month”*
**Quality-Overall**5%
*“Very cheap”*
**Strength**5%
*“Flimsy and falls apart”*
**Smell**3%
*“Chemical smell”*
**Material Quality**3%
*“It's small and thin and is not a carpet material at all”*
**Color**2%
*“And I really wish it came in another color scheme like red and blue because I feel like the colors are kind of jarring and overstimulating”*
**Age Suitability**2%
*“Not for toddlers”*
**Value For Money**1%
*“Not worth the price”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**6%
**Color**5%
**Quality-Overall**4%
**Material Quality**4%
**Thickness**4%
**Defective Material/Parts**3%
**Value For Money**2%
**Thin**1%
**Smell**1%
## **Common questions**
- **Is paw patrol rug profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 20 tracked products. 90-day search growth is -24.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the paw patrol rug niche?**
- 14 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in paw patrol rug?**
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 1.6%.
- **When does demand for paw patrol rug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the paw patrol rug niche?**
- Listings span $12.89–$59.89; the average listing price is $32.17 (sweet spot $15–$100). The average incumbent carries 3,789 reviews — the moat a new listing must climb.
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