---
title: "Paw Patrol Birthday Invitations — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/paw-patrol-birthday-invitations"
last_updated: "2026-08-10T13:17:29.368Z"
locale: en
meta:
description: "Niche score 39/100 · $19K/yr market · 36K searches/yr · $13.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $19K/yr market · 36K searches/yr · $13.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Birthday Invitations — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol birthday invitations**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 10Conversion 47Competition 51Returns 96Price range 41Avg price 67Brand share 39Review moat 65Quality gap 18
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.99**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****910.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$2.88–$23.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-29.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$19K**
$19K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, paw patrol birthday invitations is a $19K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol birthday invitations market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$28K–$35K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#512**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**11%**
- Tstars22% - Unique19% - Amscan16% - HAPPY CHOICES15% - QAMEGX11% - CSXCLYA8% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/paw-patrol-birthday-invitations/trend)
## **Top paw patrol birthday invitations search terms**
- **paw patrol birthday invitations**15K/yr-21.9%4.9% conv. - **paw patrol invitations**11K/yr-28.9%5.0% conv. - **paw patrol party invitations**3K/yr-33.8%4.7% conv. - **paw patrol invitations birthday boy**2K/yr-34.6%3.9% conv. - **paw patrol birthday invitations for boys**3K/yr-51.6%6.5% conv. - **paw patrol invitations birthday**679/yr-79.6%10.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/paw-patrol-birthday-invitations/search-terms)
## **Top paw patrol birthday invitations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7508%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Premium Paw Patrol Adventures Multicolor Postcard Invitations - 4.25x6.25 (Pack Of 8) Eye-catching & Adorable Designs - Perfect For Any Themed Celebration**Amscan**$9.36**4.6★265 rev](https://www.amazon.com/dp/B0845SL5G8) [2**QAMEGX 20Pcs Cute Birthday Invitations- Cartoon Invitations for Boys Birthday Greeting Cards Cute Animal Birthday Party Invitations With Sticker Labels 20 Envelope Gifts for Boys Girls**QAMEGX**$9.04**4.8★33 rev](https://www.amazon.com/dp/B0DPFXWG2R) [3**30x Power Dog Birthday Invitations and Envelopes Fill-in Happy Birthday Party Invitations for Kids 6X4 Inches Postcard Style**HAPPY CHOICES**$18.80**4.5★294 rev](https://www.amazon.com/dp/B0BSCPX25Y) [4**Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 5T Navy**Tstars**$19.88**4.8★1,308 rev](https://www.amazon.com/dp/B08JCVH98H) [5**Paw Patrol Large Invitations (Pack of 8) - Multicolor Eye-Catching Designs for Kids Parties & Events**Unique**$6.43**4.6★106 rev](https://www.amazon.com/dp/B082V6PQJ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QAMEGX 20Pcs Cute Birthday Invitations- Cartoon Invitations for Boys Birthday Greeting Cards Cute Animal Birthday Party Invitations With Sticker Labels 20 Envelope Gifts for Boys Girls**QAMEGX**$9.04**33 rev1y ago](https://www.amazon.com/dp/B0DPFXWG2R) [**CSXCLYA 20pcs Children Birthday Invitations Children Party Invitations Birthday Party Supplies Decoration (2)**CSXCLYA**$8.02**28 rev2y ago](https://www.amazon.com/dp/B0CYY53WT4) [**ENDLESS CHOICES Set of 40 Invitation Cards Paw P Skye -Themed Happy Birthday Invitation Cards - Lightweight (230g) Postcard Style Invites for the Perfect Party Pack**ENDLESS CHOICES**$15.25**31 rev2y ago](https://www.amazon.com/dp/B0CVXPC9F7) [**ENDLESS CHOICES Set of 30 Puppy Patrol Themed Happy Birthday Invitation Cards & Envelopes - Lightweight (230g) Postcard Style Invites for the Perfect Party Pack**ENDLESS CHOICES**$19.15**31 rev2y ago](https://www.amazon.com/dp/B0CVXRJRFX) [**ENDLESS CHOICES Set of 30 Invitation Cards Paw P Sky -Themed Happy Birthday Invitation Cards - Lightweight (230g) Postcard Style Invites for the Perfect Party Pack**ENDLESS CHOICES**$16.72**31 rev2y ago](https://www.amazon.com/dp/B0CVXP4CZ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 4T Red**Tstars**$19.93**4.8★**▲ 205%**](https://www.amazon.com/dp/B08JCS92WT) [**Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 5T Navy**Tstars**$19.88**4.8★**▲ 173%**](https://www.amazon.com/dp/B08JCVH98H) [**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black**Tstars**$19.50**4.8★**▲ 156%**](https://www.amazon.com/dp/B08JCG4R74) [**Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 4T Navy**Tstars**$19.91**4.8★**▲ 147%**](https://www.amazon.com/dp/B08JC5C97T) [**Tstars Skye Birthday Girl 3 Gifts for three Years Old Bday Paw Patrol Theme Party Toddler Kids Girls Fitted T-Shirt A51144d 3 Years Wow pink**Tstars**$23.47**4.7★**▲ 146%**](https://www.amazon.com/dp/B08H8Q9M5T)
**~~View all trending →~~**
## **What buyers say about paw patrol birthday invitations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Easy transfer- great quality with vibrant colors”*
**Taste-Overall**16%
*“My nephew favorite fruits snacks”*
**Color**9%
*“bright colors”*
**Value For Money**9%
*“Worth the price”*
**Size-Overall**8%
*“Good Size”*
**Durability**6%
*“Good durability”*
**Advertised Vs Actual Product**5%
*“Just like the picture”*
**Soft Feel**4%
*“they are so soft”*
**Ease Of Use**3%
*“Easy to apply”*
**Strength**3%
*“Sturdy”*
### **What buyers complain about **
**Size-Overall**28%
*“wrong sizing”*
**Ease Of Use**13%
*“A little difficult to remove”*
**Print Quality**10%
*“it's clear the people printing these don't have legitimate graphics”*
**Value For Money**10%
*“its pricey for what it actually is”*
**Durability**3%
*“Didnt Last”*
**Quality-Overall**3%
*“I still expected a bit better quality”*
**Weight Heavy**3%
*“the bubbles made it heavy”*
### **Top return reasons **
**Size-Overall**56%
**Length**11%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Chest Fit**5%
**Color**2%
**Quality-Overall**2%
**Sleeve Fit**2%
**Material Quality**1%
**Product Condition**1%
## **Common questions**
- **Is paw patrol birthday invitations profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 26 tracked products. 90-day search growth is -29.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the paw patrol birthday invitations niche?**
- 11 brands and 37 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in paw patrol birthday invitations?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Print Quality. The return rate is 0.9%.
- **When does demand for paw patrol birthday invitations peak?**
- Demand peaks in Jan; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the paw patrol birthday invitations niche?**
- Listings span $2.88–$23.47; the average listing price is $13.99 (sweet spot $15–$100). The average incumbent carries 910 reviews — the moat a new listing must climb.
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