---
title: "Paw Patrol Birthday Decorations — $2.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/paw-patrol-birthday-decorations"
last_updated: "2026-08-10T15:24:01.028Z"
locale: en
meta:
description: "Niche score 62/100 · $2.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $2.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paw Patrol Birthday Decorations — $2.5M/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol birthday decorations**
**Worth a look**
Shows a $2.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 19Conversion 46Competition 86Returns 86Price range 69Avg price 83Brand share 62Review moat 64Quality gap 17
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 3.7M searches
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.88–$42.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****928.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, paw patrol birthday decorations is a $2.5M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol birthday decorations market data**
- **Units sold / yr**
- **125K–150K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$2.3M–$2.7M**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#473**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**68%**
Top 20: 97%
**Top-5 click share**
**29%**
Top 20: 62%
**Open market**
**28%**
- Unique28% - Tstars24% - Glad6% - Toyland5% - DecoPac4% - Paw Patrol4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
90K70KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/paw-patrol-birthday-decorations/trend)
## **Top paw patrol birthday decorations search terms**
- **paw patrol birthday decorations**1.9M/yr-14.3%2.1% conv. - **paw patrol party favors**493K/yr-6.7%2.7% conv. - **paw patrol birthday**218K/yr-18.4%1.7% conv. - **paw patrol party decorations**159K/yr-9.1%2.5% conv. - **paw patrol backdrop**110K/yr-4.9%0.8% conv. - **paw patrol party**107K/yr-10.3%1.8% conv. - **paw patrol pinata**83K/yr+9.4%0.4% conv. - **paw patrol birthday banner**100K/yr-10.5%1.9% conv. - **paw patrol decorations**90K/yr-12.8%2.1% conv. - **paw patrol tablecloth**86K/yr-16.4%3.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/paw-patrol-birthday-decorations/search-terms)
## **Top paw patrol birthday decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$75K6%$150K9%$225K12%$300K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black**Tstars**$19.50**4.8★1,662 rev](https://www.amazon.com/dp/B08JCG4R74) [2**Paw Patrol Birthday Decorations Party Supplies for 16 Guests - Complete Officially Licensed Kit with Plates Napkins Banner and Masks Party Favors Set for Kids**Unique**$26.90**4.8★1,208 rev](https://www.amazon.com/dp/B0B3LC772W) [3**Toyland 26 Inch Paw Patrol Number Foil Balloon - Kids Party Balloons - Number 1-6 Available (NUMBER 3)**Toyland**$12.89**4.6★1,801 rev](https://www.amazon.com/dp/B0BZZRQMMC) [4**Glad for Kids Paw Patrol Disposable Paper Plates Heavy Duty Soak Proof Microwavable Kids Plates for Parties Birthdays and Everyday Meals Core Pups Blue 8.5 Inch 20 Count**Glad**$5.75**4.8★4,684 rev](https://www.amazon.com/dp/B08B793FQX) [5**Unique Paw Patrol Tablecloth and Paw Patrol Birthday Banner | Birthday Decorations and Party Supplies | Officially Licensed**Unique**$9.93**4.8★79 rev](https://www.amazon.com/dp/B0GM9FVQPZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Unique Paw Patrol Tablecloth and Paw Patrol Birthday Banner | Birthday Decorations and Party Supplies | Officially Licensed**Unique**$9.93**79 rev5mo ago](https://www.amazon.com/dp/B0GM9FVQPZ) [**Paw Patrol Birthday Decorations | Serves 16 | Banner Tablecloth Balloons Plates and Napkins Temporary Tattoos Sticker | Paw Patrol Party Decorations**Unique**$26.94**39 rev5mo ago](https://www.amazon.com/dp/B0GGTYYY7K) [**Skye Paw Patrol Birthday Decorations | Serves 16 | Pink Banner Tablecloth Plates and Napkins Character Masks Sticker | Paw Patrol Party Decorations for Girls**Unique**$24.95**85 rev8mo ago](https://www.amazon.com/dp/B0G2Z2XHN3) [**Paw Patrol Treat Boxes Set for Celebrations - Bundle with 24 Favor Boxes for Birthdays Prizes Plus Stickers More | Paw Patrol Party Favors for Boys Girls**Paw Patrol**$25.43**111 rev1y ago](https://www.amazon.com/dp/B0FJQ8WK23) [**Cartoon Dog Paw Happy Birthday Banner- Cute Birthday Decorations for Boys Cartoon Themed Happy Birthday Sign for Boys 1st 2nd 3rd Party Baby Shower**Lsydzh**$7.88**129 rev1y ago](https://www.amazon.com/dp/B0F9LJQ91D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chase Paw Patrol 2nd Birthday Shirt for Boys - Toddler Party T-Shirt Gift for 2 Year Old 3T Black**Tstars**$19.58**4.8★**▲ 200%**](https://www.amazon.com/dp/B08JCN391Z) [**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black**Tstars**$19.50**4.8★**▲ 170%**](https://www.amazon.com/dp/B08JCG4R74) [**Paw Patrol Birthday Decorations | Serves 16 | Banner Tablecloth Balloons Plates and Napkins Temporary Tattoos Sticker | Paw Patrol Party Decorations**Unique**$26.94**4.7★**▲ 166%**](https://www.amazon.com/dp/B0GGTYYY7K) [**Tstars Skye Birthday Girl 3 Gifts for three Years Old Bday Paw Patrol Theme Party Toddler Kids Girls Fitted T-Shirt A51144d 3 Years Wow pink**Tstars**$23.47**4.7★**▲ 155%**](https://www.amazon.com/dp/B08H8Q9M5T) [**Unique Paw Patrol Tablecloth and Paw Patrol Birthday Banner | Birthday Decorations and Party Supplies | Officially Licensed**Unique**$9.93**4.8★**▲ 146%**](https://www.amazon.com/dp/B0GM9FVQPZ)
**~~View all trending →~~**
## **What buyers say about paw patrol birthday decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality and makes it easier to set up for a party”*
**Color**10%
*“Bright colors”*
**Value For Money**9%
*“Definitely worth the price”*
**Advertised Vs Actual Product**8%
*“Exactly as pictured”*
**Size-Overall**8%
*“the sizes are as expected”*
**Durability**6%
*“Easy & Durable”*
**Fun/Entertainment Experience**5%
*“kept the kids entertained”*
**Gifting Purpose**4%
*“Great birthday present”*
**Design-Overall**4%
*“The design is attractive”*
**Assembly/Installation**3%
*“Easy to assemble”*
### **What buyers complain about **
**Size-Overall**17%
*“didn't fit exactly fiit the way I wanted it to”*
**Quality-Overall**11%
*“Cheap quality”*
**Value For Money**7%
*“expensive”*
**Advertised Vs Actual Product**5%
*“Pictures are deceiving”*
**Thickness**4%
*“which is thin”*
**Durability**4%
*“They will break”*
**Ease Of Use**2%
*“therefore unusable”*
**Smell**2%
*“The table cloth smelled really bad for a while after taking it out of the packaging”*
**Assembly/Installation**2%
*“Not easy to put together”*
**Inflation/Deflation**2%
*“they all deflated next day”*
### **Top return reasons **
**Size-Overall**40%
**Value For Money**20%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Color**3%
**Length**3%
**Material Quality**2%
**Leak-Proof**2%
**Defective Material/Parts**2%
**Product Condition**1%
## **Common questions**
- **Is paw patrol birthday decorations profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 68 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the paw patrol birthday decorations niche?**
- 25 brands and 84 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in paw patrol birthday decorations?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.5%.
- **When does demand for paw patrol birthday decorations peak?**
- Demand is steady year-round — the busiest month runs 2.2× the quietest.
- **What does it cost to enter the paw patrol birthday decorations niche?**
- Listings span $2.88–$42.26; the average listing price is $18.04 (sweet spot $15–$100). The average incumbent carries 928 reviews — the moat a new listing must climb.
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