---
title: "Patriots Blanket — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/patriots-blanket"
last_updated: "2026-08-10T21:18:39.497Z"
locale: en
meta:
description: "Niche score 40/100 · $75K/yr market · 80K searches/yr · $34.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $75K/yr market · 80K searches/yr · $34.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Patriots Blanket — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **patriots blanket**
**Skip it**
Soft demand (-77.1% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 0Conversion 34Competition 37Returns 79Price range 93Avg price 95Brand share 31Review moat 42Quality gap 52
**Avg price**
**Incredible****$34.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.01–$54.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,337.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$75K**
$75K/yr · 80K searches
**Growth**
**Bad****-77.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, patriots blanket is a $75K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **patriots blanket market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$85K–$102K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#867**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **48%**
- **Out of stock**
- **39.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 97%
**Open market**
**9%**
- Northwest27% - Proformance Home24% - Pegasus Home Fashions22% - FOCO8% - Pegasus Sports5% - ANTKING5% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -77.1% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 20.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/patriots-blanket/trend)
## **Top patriots blanket search terms**
- **patriots blanket**38K/yr-75.1%2.9% conv. - **new england patriots blanket**25K/yr-77.9%1.9% conv. - **patriots throw blanket**8K/yr-73.5%2.3% conv. - **patriots blanket for men**6K/yr-83.1%2.5% conv. - **patriots blanket throw**3K/yr-89.3%6.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/patriots-blanket/search-terms)
## **Top patriots blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$11K20%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pegasus Home Fashions New England Patriots 50 x 60 Collage Icons Polar Fleece Blanket**Pegasus Home Fashions**$24.83**4.3★258 rev](https://www.amazon.com/dp/B0B3TQ3D4L) [2**Proformance Home Officially Licensed NFL New England Patriots Vertical Plaid Sherpa Flannel Fleece Blanket 60 x 70 (NFLBLVPL-6PAT)**Proformance Home**$38.14**4.8★68 rev](https://www.amazon.com/dp/B0B16TD4R6) [3**Northwest NFL New England Patriots Unisex-Adult Raschel Throw Blanket 60 x 80 12th Man**Northwest**$43.71**4.7★17,118 rev](https://www.amazon.com/dp/B00KW4VXQO) [4**Proformance Home Officially Licensed NFL New England Patriots Splash Corral Fleece Blanket 60 x 70 (NFLBLSKT-6PAT)**Proformance Home**$33.78**4.7★141 rev](https://www.amazon.com/dp/B0B16JM7BV) [5**FOCO NFL Micro Raschel Plush Throw Blanket Stripe Logo 45 x 60 New England Patriots**FOCO**$27.08**4.3★460 rev](https://www.amazon.com/dp/B0CJK5K495)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Auxddn Football Gifts for Men Boys Football Blanket Footballs Lover Fans Gift 60x50 Throws Blankets Sports Merch Gear Presents for Birthday Game Day Fathers Day**Auxddn**$20.98**9 rev5mo ago](https://www.amazon.com/dp/B0GL1HKT75) [**Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Royal Blue Red**Generic**$25.73**359 rev6mo ago](https://www.amazon.com/dp/B0GCB3YH3F) [**INAOO New England Throw Blanket for Men Women Boy Personalized Gifts Custom Name and Number**INAOO**$31.78**118 rev8mo ago](https://www.amazon.com/dp/B0G14F139T) [**ANTKING New England Throw Blanket Custom Name and Number Blanket for Men Women Boy Gifts**ANTKING**$33.02**840 rev1y ago](https://www.amazon.com/dp/B0DL377HC5) [**For Bare Feet NFL NEW ENGLAND PATRIOTS Cozy Feather Compression Varsity Stripe Team Color Small/Medium**For Bare Feet**$14.01**2 rev2y ago](https://www.amazon.com/dp/B0CW3Q7BYN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NORTHWEST Officially Licensed Washington Capitals NHL Team Throw Blanket 4660 Licensed Microfiber Throw with Hockey Logos for Fans Dorms Game Day Couches & Fan Caves**Northwest**$26.74**4.5★**▲ 877%**](https://www.amazon.com/dp/B0CDN5CWTT) [**For Bare Feet NFL NEW ENGLAND PATRIOTS Cozy Feather Compression Varsity Stripe Team Color Small/Medium**For Bare Feet**$14.01**3.0★**▲ 694%**](https://www.amazon.com/dp/B0CW3Q7BYN) [**Auxddn Football Gifts for Men Boys Football Blanket Footballs Lover Fans Gift 60x50 Throws Blankets Sports Merch Gear Presents for Birthday Game Day Fathers Day**Auxddn**$20.98**4.4★**▲ 446%**](https://www.amazon.com/dp/B0GL1HKT75) [**Northwest NFL New England Patriots Unisex-Adult Raschel Throw Blanket 60 x 80 12th Man**Northwest**$43.71**4.7★**▲ 387%**](https://www.amazon.com/dp/B00KW4VXQO) [**Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Royal Blue Red**Generic**$25.73**4.6★**▲ 376%**](https://www.amazon.com/dp/B0GCB3YH3F)
**~~View all trending →~~**
## **What buyers say about patriots blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“So worth it”*
**Soft Feel**16%
*“super soft”*
**Gifting Purpose**11%
*“Great gift”*
**Warmth**11%
*“Very nice and warm”*
**Quality-Overall**7%
*“Amazing quality”*
**Weight Light**7%
*“not too heavy”*
**Machine Wash Suitability**7%
*“Cute comfy washes well”*
**Durability**7%
*“Great price durable good quality super soft”*
**Comfort-Overall**7%
*“Super comfortable”*
**Size-Overall**4%
*“Its a perfect size for a throw or as a twin blanket”*
### **What buyers complain about **
**Quality-Overall**31%
*“Underwhelming and cheap”*
**Print Quality**17%
*“Bad printing- completely backwards”*
**Value For Money**14%
*“Not worth the money”*
**Weight Light**6%
*“Blanket is lighter than expected”*
**Thickness**6%
*“Its very thin and cheaply made”*
**Material Quality**6%
*“Not cotton - poor material that sheds everywhere”*
**Gifting Purpose**6%
*“it was a gift that was opened straight from the package”*
**Washability**3%
*“It took me hours to shave the pills off after the wash”*
### **Top return reasons **
**Thin**26%
**Material Quality**20%
**Quality-Overall**16%
**Size-Overall**11%
**Advertised Vs Actual Product**11%
**Thickness**7%
**Stain Resistance**3%
**Soft Feel**3%
**Functionality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is patriots blanket profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -77.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the patriots blanket niche?**
- 11 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in patriots blanket?**
- Top complaints mined from reviews: Quality-Overall, Print Quality, Value For Money. The return rate is 1.8%.
- **When does demand for patriots blanket peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 20.1× the quietest.
- **What does it cost to enter the patriots blanket niche?**
- Listings span $14.01–$54.67; the average listing price is $34.10 (sweet spot $15–$100). The average incumbent carries 2,337 reviews — the moat a new listing must climb.
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