---
title: "Patchouli Incense — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/patchouli-incense"
last_updated: "2026-08-10T14:53:22.075Z"
locale: en
meta:
description: "Niche score 49/100 · $113K/yr market · 75K searches/yr · $10.70 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $113K/yr market · 75K searches/yr · $10.70 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Patchouli Incense — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **patchouli incense**
**Skip it**
A small market ($113K/yr) — this niche doesn't clear our bar today.
Market size 27Growth 33Conversion 96Competition 33Returns 98Price range 44Avg price 39Brand share 44Review moat 34Quality gap 55
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$4.77–$23.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,106.15**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$113K**
$113K/yr · 75K searches
According to Flapen's Amazon United States niche tracking, patchouli incense is a $113K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 49/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **patchouli incense market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$107K–$134K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#167**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**16%**
- HEM30% - Satya23% - Calmveda11% - raajsee8% - Bless International6% - TRUMIRI5% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/patchouli-incense/trend)
## **Top patchouli incense search terms**
- **patchouli incense**37K/yr+10.2%11.3% conv. - **patchouli incense sticks**28K/yr+2.8%12.5% conv. - **incense patchouli**4K/yr+16.8%11.6% conv. - **incense sticks patchouli**5K/yr-14.6%16.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/patchouli-incense/search-terms)
## **Top patchouli incense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$45K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HEM Incense Sticks - Fragrance Patchouli - 120 Sticks**HEM**$7.68**4.5★6,398 rev](https://www.amazon.com/dp/B001BPJZIG) [2**Satya Nag Champa Patchouli Incense Sticks 12 Count**Satya**$10.25**4.7★1,807 rev](https://www.amazon.com/dp/B01IW2G7NQ) [3**1960s Patchouli Incense Sticks Pack - (80 Sticks) Charcoal Free Incense Made from Upcycled Flowers | Organic Incense Sticks Non Toxic | Relaxation Pachouli Incense for Calming**Calmveda**$13.75**4.4★8,547 rev](https://www.amazon.com/dp/B09DCD39RL) [4**Bless-Organic-Patchouli 100%-Natural-Handmade-Incense-Sticks**Bless International**$13.60**4.2★525 rev](https://www.amazon.com/dp/B09F6F4Y43) [5**Satya Incense Gift Set Nag Champa Super hit Dragons Blood Sandalwood Patchouli Lavender Positive Vibes 15 g**Satya**$7.09**4.6★38,587 rev](https://www.amazon.com/dp/B01EB1QOGW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natural Patchouli Incense Sticks 100 Sticks Organic Insence Non Toxic No Charcoal Clean Burning Inscent Handmade from Upcycled Flowers Positive Vibes Incense Calming Aroma**UNITEDPRIME**$10.07**7 rev1mo ago](https://www.amazon.com/dp/B0H29GF34P) [**Premium Vahara Patchouli Silk Incense Sticks | 100g Natural Hand-Rolled Masala Incense for Meditation Relaxation & Home Fragrance**VAHARA**$8.99**60 rev5mo ago](https://www.amazon.com/dp/B0G49T6CBY) [**Hosley 40 Pack Incense Sticks Patchouli Perfect for Home Meditation & Aromatherapy**Hosley**$4.77**8 rev1y ago](https://www.amazon.com/dp/B0FJY2FCVB) [**Dinil Patchouli Incense Sticks 100 Sticks | Hand-Rolled Charcoal-Free | Clean Burn Low Smoke | Aromatic Incense for Meditation Yoga & Home Fragrance**Dinil**$8.42**16 rev1y ago](https://www.amazon.com/dp/B0FDVLK9HL) [**Patchouli Incense Sticks - Total 40 Insence-Sticks - Dual Pack of 20 Insense - Inciensos - Inscents - Natural Non Toxic Ingredients - Incents - Incence - Inscense - Insents**TRUMIRI**$7.05**69 rev2y ago](https://www.amazon.com/dp/B0CDMS2FQB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natural Patchouli Incense Sticks 100 Sticks Organic Insence Non Toxic No Charcoal Clean Burning Inscent Handmade from Upcycled Flowers Positive Vibes Incense Calming Aroma**UNITEDPRIME**$10.07**3.9★**▲ 272%**](https://www.amazon.com/dp/B0H29GF34P) [**Premium Vahara Patchouli Silk Incense Sticks | 100g Natural Hand-Rolled Masala Incense for Meditation Relaxation & Home Fragrance**VAHARA**$8.99**4.4★**▲ 191%**](https://www.amazon.com/dp/B0G49T6CBY) [**Hosley 40 Pack Incense Sticks Patchouli Perfect for Home Meditation & Aromatherapy**Hosley**$4.77**4.0★**▲ 137%**](https://www.amazon.com/dp/B0FJY2FCVB) [**Dinil Patchouli Incense Sticks 100 Sticks | Hand-Rolled Charcoal-Free | Clean Burn Low Smoke | Aromatic Incense for Meditation Yoga & Home Fragrance**Dinil**$8.42**4.3★**▲ 84%**](https://www.amazon.com/dp/B0FDVLK9HL) [**Hem Incense Cones | Natural Aromatic Blend for Purification Protection & Spiritual Wellness | Long-Lasting Aroma (Patchouli)**HEM**$9.90**4.5★**▲ 23%**](https://www.amazon.com/dp/B001TO13FW)
**~~View all trending →~~**
## **What buyers say about patchouli incense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Clean Aroma”*
**Quality-Overall**13%
*“The quality is always consistent”*
**Value For Money**9%
*“Great Value”*
**Advertised Vs Actual Product**2%
*“As described”*
**Durability**1%
*“dont fall apart at all when using them”*
**Adhesion/Stickiness**1%
*“Love these plus no stick to throw away after”*
**Warmth**0%
*“These patchouli incense sticks have a warm”*
**Ease Of Cleaning**0%
*“Easy to clean if the ash drops outside of my catcher”*
**Fire Resistance**0%
*“perfect burn”*
**Suitable For Indoor**0%
*“use indoor for best results”*
### **What buyers complain about **
**Smell**58%
*“Awful smell”*
**Quality-Overall**9%
*“send the lower quality”*
**Advertised Vs Actual Product**4%
*“So this is an error in the advertisement”*
**Strength**3%
*“Kinda too strong”*
**Value For Money**3%
*“overpriced”*
**Flammable**3%
*“not when burning”*
**Size-Overall**2%
*“Way shorter than a normal stick”*
**Durability**2%
*“Doesnt last at all”*
**Moist/Dry**1%
*“These are dry”*
**Thickness**1%
*“The thicks burn too fast”*
### **Top return reasons **
**Smell**73%
**Advertised Vs Actual Product**7%
**Functionality-Overall**3%
**Value For Money**3%
**Size-Overall**3%
**Defective Material/Parts**2%
**Strength**2%
**Quality-Overall**1%
**Flammable**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is patchouli incense profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the patchouli incense niche?**
- 14 brands and 62 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in patchouli incense?**
- Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for patchouli incense peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the patchouli incense niche?**
- Listings span $4.77–$23.16; the average listing price is $10.70 (sweet spot $15–$100). The average incumbent carries 3,106 reviews — the moat a new listing must climb.
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