---
title: "Products — pastel balloons - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pastel-balloons/products"
last_updated: "2026-08-10T17:53:34.701Z"
locale: en
meta:
  description: "Niche score 54/100 · $380K/yr market · 778K searches/yr · $9.57 avg price. Soft demand (-2.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $380K/yr market · 778K searches/yr · $9.57 avg price. Soft demand (-2.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — pastel balloons - Flapen"
---

# **pastel balloons**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-2.8% this quarter) keeps it on the watch list.

Market size 55Growth 24Conversion 59Competition 83Returns 54Price range 37Avg price 30Brand share 95Review moat 40Quality gap 37

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$380K**

$380K/yr · 778K searches

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****2,477.09**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$5.37–$20.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.57**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-2.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products