---
title: "Trend — password game - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/password-game/trend"
last_updated: "2026-08-06T21:43:19.390Z"
locale: en
meta:
  description: "Niche score 57/100 · $184K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $184K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — password game - Flapen"
---

# **password game**

**Worth a look**

Shows demand growing +246.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 99Conversion 79Competition 0Returns 91Price range 95Avg price 95Brand share 0Review moat 89Quality gap 58

**Growth**

**Incredible****+246.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$29.37**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.44–$51.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****225.33**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$184K**

$184K/yr · 79K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend