---
title: "Search terms — party hats - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/party-hats/search-terms"
last_updated: "2026-08-05T23:21:07.830Z"
locale: en
meta:
  description: "Niche score 62/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — party hats - Flapen"
---

# **party hats**

**Worth a look**

Shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 80Growth 24Conversion 51Competition 79Returns 41Price range 42Avg price 48Brand share 84Review moat 85Quality gap 86

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****293.51**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Market size**

**Great****$1.1M**

$1.1M/yr · 2.4M searches

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.74**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.57–$22.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.7%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-2.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms