---
title: "Party Garland — $219K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/party-garland"
last_updated: "2026-08-10T17:01:10.034Z"
locale: en
meta:
description: "Niche score 55/100 · $219K/yr market · 468K searches/yr · $15.84 avg price. Soft demand (-3.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $219K/yr market · 468K searches/yr · $15.84 avg price. Soft demand (-3.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Party Garland — $219K/yr Amazon US Niche (2026) - Flapen"
---
# **party garland**
**Worth a look**
Shows no brand lock-in (top 5 brands take 31% of clicks), but soft demand (-3.4% this quarter) keeps it on the watch list.
Market size 42Growth 23Conversion 37Competition 95Returns 49Price range 62Avg price 77Brand share 96Review moat 75Quality gap 23
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.84**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****514.51**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.66–$30.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$219K**
$219K/yr · 468K searches
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, party garland is a $219K/yr Amazon United States market (468K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **party garland market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$198K–$238K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#1,172**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**69 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**31%**
Top 20: 64%
**Top-5 click share**
**18%**
Top 20: 50%
**Open market**
**66%**
- KUQJJQU11% - Kriyokiaa6% - Meygajoe5% - CANREVEL4% - Outus4% - OURUOLA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -3.4% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/party-garland/trend)
## **Top party garland search terms**
- **party garlands**108K/yr+17.5%1.3% conv. - **felt happy birthday banner**75K/yr-18.5%2.9% conv. - **paper garland**84K/yr-12.3%1.1% conv. - **party garland**45K/yr+14.5%1.1% conv. - **happy birthday felt banner**46K/yr-14.1%2.8% conv. - **happy birthday banner felt**28K/yr-9.2%2.9% conv. - **paper garland party decorations**21K/yr+20.1%1.2% conv. - **reusable party decorations**9K/yr+20.8%0.3% conv. - **birthday banner felt**9K/yr+1.7%3.6% conv. - **felt birthday decorations**9K/yr-17.7%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/party-garland/search-terms)
## **Top party garland products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$9K6%$13K8%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pre-Strung Happy Birthday Banner - Felt Ball Garland - Reusable HAPPY BIRTHDAY Garland Rainbow Party Decorations Personalized Holiday Sign for Party Decor Kids Room Decor Photo Prop (Rainbow)**Meygajoe**$15.35**4.8★462 rev](https://www.amazon.com/dp/B0C1HK87CM) [2**CANREVEL Pre-Strung 3D Rainbow Happy Birthday Banner 3 PCS Happy Birthday Felt Sign Pom Pom Garland Triangle Fabric Bunting Colorful Reusable Birthday Decorations for Women Men Girls Boys Multi**CANREVEL**$18.96**4.8★408 rev](https://www.amazon.com/dp/B0DKDSZBN4) [3**Pre-Strung 3D Pastel Felt Happy Birthday Banner Handmade Macaron Color Birthday Garland for Party Decorations Reusable Happy Birthday Sign for Kids Party Supplies Girls Women Rainbow Party Dcor**KUQJJQU**$14.68**4.8★392 rev](https://www.amazon.com/dp/B0GF7ZRGYV) [4**Pennant Banner Flags Pastel - GREATRIL Colorful Triangle Banners for Birthday Easter Classroom School Carnival Garland Outdoor Burlap Bunting Party Decorations 4 Strings**GREATRIL**$13.01**4.7★435 rev](https://www.amazon.com/dp/B0BC1524WW) [5**Rainbow Red-Orange Green-Blue Purple Streamers Garland - 12pcs Colorful Theme Party-Decorations 4-Leaf Clover Paper Streamer Banner Boy Girl Kids Birthday Supplies Baby Shower Wedding Decor Ouruola**OURUOLA**$16.84**4.6★276 rev](https://www.amazon.com/dp/B0C9PFLR9N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rainbow Fan Garland Party Decorations - 4 Pack Paper Chain Garland Colorful Party Decorations for Birthday Wedding Bridal Shower Bachelorette Baby Shower**HPUCLZI**$15.38**10 rev4mo ago](https://www.amazon.com/dp/B0GTMV3LFL) [**Kriyokiaa Pre-Strung Felt Happy Birthday Banner Retro Pastel Happy Birthday Party Decorations with Party Hats for Stuffed Animals Pom Pom Garland and Latex Balloons for Women Girls Party Decor**Kriyokiaa**$22.23**14 rev4mo ago](https://www.amazon.com/dp/B0G4VHQ1T6) [**Pre-Strung 3D Pastel Felt Happy Birthday Banner Handmade Macaron Color Birthday Garland for Party Decorations Reusable Happy Birthday Sign for Kids Party Supplies Girls Women Rainbow Party Dcor**KUQJJQU**$14.68**392 rev6mo ago](https://www.amazon.com/dp/B0GF7ZRGYV) [**Pre-Strung Handmade Wool Felt Colorful Happy Birthday Banner Unique 3D Confetti Dots Happy Birthday Garland Decor Reusable Happy Birthday Sign for Boho Rainbow Party Backdrop Decorations**KUQJJQU**$24.60**120 rev7mo ago](https://www.amazon.com/dp/B0GCH6M3B1) [**TaoBary Pastel Party Decorations 600 Sheet Paper Chain Garland 492ft Pastel Crepe Streamers 65.5ft Star Hanging for Colorful Party Birthday Wedding Decor**TaoBary**$29.53**17 rev8mo ago](https://www.amazon.com/dp/B0G34XM2JB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rainbow Fan Garland Party Decorations - 4 Pack Paper Chain Garland Colorful Party Decorations for Birthday Wedding Bridal Shower Bachelorette Baby Shower**HPUCLZI**$15.38**5.0★**▲ 295%**](https://www.amazon.com/dp/B0GTMV3LFL) [**Pre-Strung Handmade Wool Felt Colorful Happy Birthday Banner Unique 3D Confetti Dots Happy Birthday Garland Decor Reusable Happy Birthday Sign for Boho Rainbow Party Backdrop Decorations**KUQJJQU**$24.60**4.8★**▲ 257%**](https://www.amazon.com/dp/B0GCH6M3B1) [**Pre-Strung 3D Pastel Felt Happy Birthday Banner Handmade Macaron Color Birthday Garland for Party Decorations Reusable Happy Birthday Sign for Kids Party Supplies Girls Women Rainbow Party Dcor**KUQJJQU**$14.68**4.8★**▲ 224%**](https://www.amazon.com/dp/B0GF7ZRGYV) [**Kriyokiaa Pre-Strung Felt Happy Birthday Banner Retro Pastel Happy Birthday Party Decorations with Party Hats for Stuffed Animals Pom Pom Garland and Latex Balloons for Women Girls Party Decor**Kriyokiaa**$22.23**4.9★**▲ 203%**](https://www.amazon.com/dp/B0G4VHQ1T6) [**Vrukiaa Colorful Happy Birthday Banner Foil Letter Balloon 14 Inch 3D Plaid Polka Dots Stripes Patterned Reusable Mylar Foil Letters Birthday Decorations (Birthday Banner 1)**Vrukiaa**$10.01**4.5★**▲ 179%**](https://www.amazon.com/dp/B0G1LTC7LG)
**~~View all trending →~~**
## **What buyers say about party garland**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Amazing quality”*
**Color**15%
*“Beautiful colors”*
**Value For Money**7%
*“Great value for the money”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Design-Overall**5%
*“Cute designs”*
**Recycle/Reuse**4%
*“A great reusable piece”*
**Durability**4%
*“did not break”*
**Assembly/Installation**3%
*“Easy setup”*
**Brightness/Shine/Glow**3%
*“The brightness is nice”*
### **What buyers complain about **
**Smell**25%
*“smells like fish”*
**Quality-Overall**8%
*“Quality Control Issue”*
**Size-Overall**7%
*“They are not super long”*
**Ease Of Use**4%
*“Couldnt even use it”*
**Advertised Vs Actual Product**3%
*“Wrong Spelling”*
**Value For Money**3%
*“it was crazy expensive”*
**Color**3%
*“how colorful it was BUT one of the letters was in the wrong order”*
**Thickness**2%
*“The material is thicker than I expected”*
**Strength**2%
*“They are horribly flimsy, look cheap”*
**Adhesion/Stickiness**2%
*“Also they do not stick”*
### **Top return reasons **
**Size-Overall**25%
**Color**17%
**Value For Money**10%
**Advertised Vs Actual Product**10%
**Quality-Overall**8%
**Material Quality**6%
**Smell**4%
**Display Colors**3%
**Assembly/Installation**2%
**Functionality-Overall**2%
## **Common questions**
- **Is party garland profitable to sell on Amazon United States?**
- The niche generates $219K/yr across 97 tracked products. 22 of 44 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the party garland niche?**
- 69 brands and 76 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in party garland?**
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 3.0%.
- **When does demand for party garland peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the party garland niche?**
- Listings span $5.66–$30.30; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.
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