---
title: "Search terms — paper frames - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/paper-frames/search-terms"
last_updated: "2026-08-07T03:55:19.952Z"
locale: en
meta:
  description: "Niche score 60/100 · $89K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 60/100 · $89K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — paper frames - Flapen"
---

# **paper frames**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 59Conversion 38Competition 89Returns 79Price range 66Avg price 64Brand share 90Review moat 58Quality gap 47

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$4.31–$35.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.68**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+34.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,197.23**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$89K**

$89K/yr · 215K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms