---
title: "Papel Picado Dia De Los Muertos — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/papel-picado-dia-de-los-muertos"
last_updated: "2026-08-10T16:30:19.317Z"
locale: en
meta:
description: "Niche score 41/100 · $57K/yr market · 162K searches/yr · $12.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $57K/yr market · 162K searches/yr · $12.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Papel Picado Dia De Los Muertos — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **papel picado dia de los muertos**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 67Conversion 34Competition 38Returns 45Price range 53Avg price 58Brand share 39Review moat 69Quality gap 19
**Review moat**
**Good****753.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+46.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.93**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.87–$26.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$57K**
$57K/yr · 162K searches
According to Flapen's Amazon United States niche tracking, papel picado dia de los muertos is a $57K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **papel picado dia de los muertos market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$78K–$103K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#7,829**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **20.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**13%**
- Fiesta Brands37% - BlissYard15% - Heartome14% - FIESTA WRAPS10% - FARMNALL6% - Boao5% - Open — no brand owns it (3 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +46.4% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 448.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/papel-picado-dia-de-los-muertos/trend)
## **Top papel picado dia de los muertos search terms**
- **papel picado dia de los muertos**120K/yr+20.2%1.0% conv. - **day of the dead banner**11K/yr+113.3%0.7% conv. - **dia de los muertos banner**20K/yr+40.9%1.6% conv. - **dia de los muertos papel picado**11K/yr+33.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/papel-picado-dia-de-los-muertos/search-terms)
## **Top papel picado dia de los muertos products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Altar de Ofrendas Dia de Los Muertos Mexican Papel Picado Tissue Paper Banner. Colorful Day of The Dead Decorations Medium Size Panels**Fiesta Brands**$9.14**4.4★261 rev](https://www.amazon.com/dp/B07ZS7158X) [2**Fiesta Brands 30 Frontales Pack Altar de Ofrendas Dia de Muertos Day of The Dead Decoration Colorful Medium Size Tissue Paper Mexican Papel Picado.**Fiesta Brands**$11.16**4.6★2,786 rev](https://www.amazon.com/dp/B07J3RBY2L) [3**Papel Picado Dia de Los Muertos 5-pk - Day of the Dead Banners Decor**FIESTA WRAPS**$26.50**4.6★90 rev](https://www.amazon.com/dp/B0B23J26FC) [4**18 FT Cinco De Mayo Party Decorations 1 Pack Fiesta Banner with 9 Plastic Papel Picado Colorful Mexican Theme Party Flag Banner Dia De Los Muertos Day of the Dead Hanging Decor Home Party Supplies**Heartome**$4.87**4.7★1,252 rev](https://www.amazon.com/dp/B0CRYMMC16) [5**Dia De Los Muertos Photo Backdrop Day of The Dead Banner Sugar Skull Altar Mexican Fiesta Party Decorations and Supplies for Home**FARMNALL**$9.73**5.0★19 rev](https://www.amazon.com/dp/B0FGHLJH5M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOWAF 27pcs Day of The Dead Papel Picado Banner Felt Dia De Los Muertos Sugar Skull Marigold Butterfly Hanging Garland for Mexican Dia de Los Muertos Altar Decor Black Orange Cinco De Mayo Flag**HOWAF**$12.84**8 rev12mo ago](https://www.amazon.com/dp/B0FJRW2GMX) [**BlissYard Day of The Dead Banner Halloween Photo Backdrop Banner Colorful Dancing Skeletons with Floral Patterns 71x43 Inches for Dia de Los Muertos Halloween Decorations**BlissYard**$12.41**8 rev1y ago](https://www.amazon.com/dp/B0FGCXF685) [**BlissYard Da de los Muertos Banner 71x43 Inch Day of the Dead Skeleton Family Backdrop with Marigold s Papel Picado and Colorful Costumes Mexican Halloween Decorations Wall Porch Party**BlissYard**$13.58**34 rev1y ago](https://www.amazon.com/dp/B0FFLTN3VB) [**Dia De Los Muertos Photo Backdrop Day of The Dead Banner Sugar Skull Altar Mexican Fiesta Party Decorations and Supplies for Home**FARMNALL**$9.73**19 rev1y ago](https://www.amazon.com/dp/B0FGHLJH5M) [**BlissYard Dia de Los Muertos Banner 71x43 Inch Day of The Dead Backdrop Mexican Party Banner with Sugar Skulls Marigolds Papel Picado for Day of The Dead Halloween and Party Decorations**BlissYard**$13.54**10 rev1y ago](https://www.amazon.com/dp/B0FDPRHKK6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BlissYard Day of The Dead Banner Halloween Photo Backdrop Banner Colorful Dancing Skeletons with Floral Patterns 71x43 Inches for Dia de Los Muertos Halloween Decorations**BlissYard**$12.41**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0FGCXF685) [**Dia De Los Muertos Photo Backdrop Day of The Dead Banner Sugar Skull Altar Mexican Fiesta Party Decorations and Supplies for Home**FARMNALL**$9.73**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0FGHLJH5M) [**BlissYard Da de los Muertos Banner 71x43 Inch Day of the Dead Skeleton Family Backdrop with Marigold s Papel Picado and Colorful Costumes Mexican Halloween Decorations Wall Porch Party**BlissYard**$13.58**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FFLTN3VB) [**BlissYard Dia de Los Muertos Banner 71x43 Inch Day of The Dead Backdrop Mexican Party Banner with Sugar Skulls Marigolds Papel Picado for Day of The Dead Halloween and Party Decorations**BlissYard**$13.54**4.4★**▲ 691%**](https://www.amazon.com/dp/B0FDPRHKK6) [**Lctevvn 6 Packs 108 Ft Fiesta Party Decorations Mexican Party Banners Papel Picado Banners Cinco De Mayo Decorations Dia De Los Muertos Decor Mexico Halloween Banner Birthday Party Decorations (6pack Banners) (6 Packs Banner)**Lctevvn**$21.67**4.8★**▲ 468%**](https://www.amazon.com/dp/B0CSKN29WN)
**~~View all trending →~~**
## **What buyers say about papel picado dia de los muertos**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Great quality”*
**Color**14%
*“So colorful”*
**Material Quality**12%
*“Love the quality and material, so easy to hang up and beautiful to look at”*
**Brightness/Shine/Glow**6%
*“brighter than most banners purchased in the past”*
**Touch/Button Controls**5%
*“Great added touch”*
**Ease Of Use**5%
*“very convenient”*
**Strength**5%
*“Sturdy”*
**Durability**5%
*“durable”*
**Assembly/Installation**4%
*“Easy to install”*
**Design-Overall**3%
*“Great for decorating”*
### **What buyers complain about **
**Quality-Overall**33%
*“Ok. Not the best Quality”*
**Material Quality**28%
*“The material is a bit fragile like most plastic decorations”*
**Size-Overall**17%
*“Not long enough”*
### **Top return reasons **
**Size-Overall**38%
**Material Quality**16%
**Value For Money**10%
**Color**9%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Thin**3%
**Product Condition**2%
**Wrinkles**2%
**Durability**2%
## **Common questions**
- **Is papel picado dia de los muertos profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +46.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the papel picado dia de los muertos niche?**
- 9 brands and 12 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in papel picado dia de los muertos?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 3.4%.
- **When does demand for papel picado dia de los muertos peak?**
- Demand peaks in Oct–Nov; the busiest month runs 448.5× the quietest.
- **What does it cost to enter the papel picado dia de los muertos niche?**
- Listings span $4.87–$26.50; the average listing price is $12.93 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.
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