---
title: "Pan — $17.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/pan"
last_updated: "2026-08-10T22:08:05.554Z"
locale: en
meta:
description: "Niche score 53/100 · $17.5M/yr market · 10.7M searches/yr. A deep review moat (14,417 avg reviews) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $17.5M/yr market · 10.7M searches/yr. A deep review moat (14,417 avg reviews) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Pan — $17.5M/yr Amazon US Niche (2026) - Flapen"
---
# **pan**
**Worth a look**
Shows a $17.5M/yr market, but a deep review moat (14,417 avg reviews) keeps it on the watch list.
Market size 100Growth 25Conversion 40Competition 69Returns 62Price range 26Avg price 93Brand share 29Review moat 19Quality gap 42
**Market size**
**Incredible****$17.5M**
$17.5M/yr · 10.7M searches
**Avg price**
**Great****$51.69**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$13.62–$336.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,417.35**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pan is a $17.5M/yr Amazon United States market (10.7M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pan market data**
- **Units sold / yr**
- **250K–300K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$12.9M–$15.5M**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**10%**
- CAROTE35% - SENSARTE31% - Tramontina16% - Blue Diamond4% - T-Fal2% - Utopia Kitchen2% - Open — no brand owns it (8 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
450K350KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/pan/trend)
## **Top pan search terms**
- **non stick frying pans**1.7M/yr-10.3%2.7% conv. - **frying pan**1.5M/yr-1.1%1.8% conv. - **pans**1.2M/yr+3.2%0.6% conv. - **frying pans nonstick**708K/yr-1.5%2.3% conv. - **skillet**679K/yr+1.3%1.0% conv. - **nonstick frying pan**595K/yr+5.7%2.9% conv. - **ceramic frying pan**642K/yr-14.0%1.2% conv. - **egg pan**564K/yr-9.1%2.1% conv. - **sartenes de ceramica**372K/yr-16.4%0.4% conv. - **cooking pan**357K/yr+2.5%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/pan/search-terms)
## **Top pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$876K10%$1.8M15%$2.6M20%$3.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CAROTE Nonstick Frying Pan 8 Inch Classic Granite Skillet**CAROTE**$14.52**4.6★35,254 rev](https://www.amazon.com/dp/B0732NXYNS) [2**SENSARTE Nonstick Frying Pan Skillet Swiss Granite Coating Omelette Pan Healthy Stone Cookware Chefs Pan PFOA Free (9.5 Inch)**SENSARTE**$17.90**4.5★34,515 rev](https://www.amazon.com/dp/B086PHS2V8) [3**SENSARTE 8Inch Nonstick Ceramic Frying Pan with Lid PFAS/PTFE/PFOA Free**SENSARTE**$24.75**4.4★10,118 rev](https://www.amazon.com/dp/B0CXDPGNP9) [4**Tramontina Professional 12-Inch Non Stick Large Frying Pan**Tramontina**$33.56**4.6★26,407 rev](https://www.amazon.com/dp/B009HBKQR0) [5**Tramontina Professional 10-Inch Non Stick Frying Pan**Tramontina**$33.09**4.6★26,407 rev](https://www.amazon.com/dp/B009HBKQ16)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Agerma 10 Inch Nonstick Frying Pan Tri-Ply Clad Stainless Steel Skillet with Reinforced Coating Detachable Handle with Sleeve Dishwasher & Oven Safe Induction Compatible PFOA-Free Fajita Pans**Agerma**$35.02**339 rev4mo ago](https://www.amazon.com/dp/B0GS5D6Y7N) [**CAROTE Non Stick Frying Pan Black 8+10+12 Granite Skillet Set**CAROTE**$41.25**754 rev9mo ago](https://www.amazon.com/dp/B0DS1YTQM9) [**CAROTE 10 inch Non Stick Black Frying Pan Skillet PFOA-Free**CAROTE**$19.76**35,254 rev1y ago](https://www.amazon.com/dp/B0DS8Y8RY4) [**CAROTE 12 Inch Classic Granite Non Stick Black Frying Pan PFOA-Free**CAROTE**$23.09**35,254 rev1y ago](https://www.amazon.com/dp/B0DQBKR6V8) [**CAROTE 8 Inch Non Stick Frying Pan Cream White Granite Skillet**CAROTE**$15.46**35,254 rev1y ago](https://www.amazon.com/dp/B0DPHCFCRX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Agerma 10 Inch Nonstick Frying Pan Tri-Ply Clad Stainless Steel Skillet with Reinforced Coating Detachable Handle with Sleeve Dishwasher & Oven Safe Induction Compatible PFOA-Free Fajita Pans**Agerma**$35.02**4.7★**▲ 302%**](https://www.amazon.com/dp/B0GS5D6Y7N) [**CAROTE 10 inch Non Stick Black Frying Pan Skillet PFOA-Free**CAROTE**$19.76**4.6★**▲ 99%**](https://www.amazon.com/dp/B0DS8Y8RY4) [**CAROTE Non Stick Frying Pan Black 8+10+12 Granite Skillet Set**CAROTE**$41.25**4.6★**▲ 86%**](https://www.amazon.com/dp/B0DS1YTQM9) [**CAROTE 8 Inch Non Stick Frying Pan Cream White Granite Skillet**CAROTE**$15.46**4.6★**▲ 85%**](https://www.amazon.com/dp/B0DPHCFCRX) [**Blue Diamond 10 Diamond Infused Ceramic Nonstick Frying Pan Skillet Blue**Blue Diamond**$19.82**4.3★**▲ 79%**](https://www.amazon.com/dp/B07CZY172G)
**~~View all trending →~~**
## **What buyers say about pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Amazing quality”*
**Ease Of Cleaning**12%
*“cleans quickly”*
**Cooking Experience**11%
*“Cooks fast”*
**Non-Stick Coating**9%
*“Best non stick”*
**Value For Money**7%
*“Fairly priced”*
**Frying Quality**5%
*“Best Fry Pans”*
**Baking**4%
*“Great pans”*
**Size-Overall**4%
*“I like the size”*
**Adhesion/Stickiness**3%
*“No Sticking Issues”*
**Advertised Vs Actual Product**3%
*“As Described”*
### **What buyers complain about **
**Adhesion/Stickiness**16%
*“Never sticks”*
**Durability**8%
*“broke very easily”*
**Quality-Overall**7%
*“Cheap quality”*
**Non-Stick Coating**7%
*“Definitely not non stick”*
**Handle Quality**4%
*“Terrible handle”*
**Size-Overall**4%
*“Kind of long”*
**Value For Money**4%
*“It feels much more expensive than it actually is”*
**Cooking Experience**4%
*“Does not cook even”*
**Heat Resistance**3%
*“Handles get hot”*
**Ease Of Cleaning**3%
*“don't clean well”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**6%
**Adhesion/Stickiness**5%
**Value For Money**5%
**Handle Quality**4%
**Scratch Resistance**3%
**Quality-Overall**3%
**Compatibility-Overall**3%
**Functionality-Overall**3%
**Weight Heavy**2%
## **Common questions**
- **Is pan profitable to sell on Amazon United States?**
- The niche generates $17.5M/yr across 37 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the pan niche?**
- 14 brands and 57 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in pan?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 2.5%.
- **When does demand for pan peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the pan niche?**
- Listings span $13.62–$336.70; the average listing price is $51.69 (sweet spot $15–$100). The average incumbent carries 14,417 reviews — the moat a new listing must climb.
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