---
title: "Search terms — palo santo incense sticks - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/palo-santo-incense-sticks/search-terms"
last_updated: "2026-08-10T18:51:06.530Z"
locale: en
meta:
  description: "Niche score 50/100 · $188K/yr market · 146K searches/yr. Prices mostly outside the sweet spot ($5.17–$16.85) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 50/100 · $188K/yr market · 146K searches/yr. Prices mostly outside the sweet spot ($5.17–$16.85) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — palo santo incense sticks - Flapen"
---

# **palo santo incense sticks**

**Worth a look**

Shows searches that convert (13.1% search→purchase), but prices mostly outside the sweet spot ($5.17–$16.85) keeps it on the watch list.

Market size 38Growth 28Conversion 96Competition 48Returns 96Price range 16Avg price 32Brand share 48Review moat 44Quality gap 42

**Conversion**

**Incredible****13.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,071**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$188K**

$188K/yr · 146K searches

**Avg price**

**Okay****$9.89**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+2.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$5.17–$16.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms