---
title: "Palo Santo Incense Sticks — $188K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/palo-santo-incense-sticks"
last_updated: "2026-08-10T07:06:19.721Z"
locale: en
meta:
description: "Niche score 50/100 · $188K/yr market · 146K searches/yr. Prices mostly outside the sweet spot ($5.17–$16.85) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $188K/yr market · 146K searches/yr. Prices mostly outside the sweet spot ($5.17–$16.85) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Palo Santo Incense Sticks — $188K/yr Amazon US Niche (2026) - Flapen"
---
# **palo santo incense sticks**
**Worth a look**
Shows searches that convert (13.1% search→purchase), but prices mostly outside the sweet spot ($5.17–$16.85) keeps it on the watch list.
Market size 38Growth 28Conversion 96Competition 48Returns 96Price range 16Avg price 32Brand share 48Review moat 44Quality gap 42
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,071**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$188K**
$188K/yr · 146K searches
**Avg price**
**Okay****$9.89**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.17–$16.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, palo santo incense sticks is a $188K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 50/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **palo santo incense sticks market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$148K–$198K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#156**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**20%**
- HEM25% - Calmveda20% - Satya12% - TRUMIRI10% - RRTPPT9% - New Age Imports, Inc.4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/palo-santo-incense-sticks/trend)
## **Top palo santo incense sticks search terms**
- **palo santo incense**71K/yr+14.6%10.1% conv. - **palo santo incense sticks**43K/yr+0.3%10.6% conv. - **incienso de palo santo**12K/yr-31.8%7.6% conv. - **incense palo santo**6K/yr-9.4%11.6% conv. - **incense sticks palo santo**5K/yr-13.1%14.7% conv. - **incienso palo santo**4K/yr-12.7%8.2% conv. - **palo santo sticks incense**3K/yr-33.4%9.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/palo-santo-incense-sticks/search-terms)
## **Top palo santo incense sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$19K15%$28K20%$38K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Holy Palo Santo Incense Sticks - 80 Charcoal Free Incense Made from Upcycled Flowers | Cleansing Incense Sticks Spiritual or Inciensos para Sacar Malas Energias**Calmveda**$13.76**4.4★8,547 rev](https://www.amazon.com/dp/B09DCBKG2N) [2**Hem Palo Santo Incense Sticks (120 Sticks 6 Boxes Inside) - 9 Inches Long 20g per Box - Perfect for Meditation Eradicate Negativity Rituals & Cleansing Aura.**HEM**$8.38**4.6★2,675 rev](https://www.amazon.com/dp/B01KARPKUM) [3**Palo Santo Incense Sticks (30 Sticks) 100% Natural sustainably harvested Peruvian Palo Santo Suitable for Meditation Relaxation and Spiritual Purification**RRTPPT**$13.63**4.5★259 rev](https://www.amazon.com/dp/B0D1CFYVMV) [4**HEM Palo Santo Incense Sticks (120 Sticks 6 Boxes Inside) - 9 Inches Long | Aromatherapy | Long-Lasting Relaxation & Meditation | Calming & Cleansing Incense for Home Yoga & Spiritual Use.**HEM**$7.98**4.7★6,163 rev](https://www.amazon.com/dp/B01KAQMDX0) [5**Satya Nag Champa - Palo Santo Incense Sticks | 12 Packs X 15 Grams | Box Of 180 Grams | Export Quality**Satya**$9.41**4.6★1,241 rev](https://www.amazon.com/dp/B07HH8RNNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Palo Santo Incense Sticks 100 Sticks Organic Non Toxic Insence No Charcoal Clean Burning 100% Natural sustainably harvested Spiritual Healing Calming Aroma for Positive Vibes**UNITEDPRIME**$9.92**1 rev1mo ago](https://www.amazon.com/dp/B0H29JH7NG) [**Palo Santo Incense Sticks - Pack of 100 Insence-Sticks for Removing Negative Energy - Made with Natural Incienso De Palo Santo - Scented Insense Spiritual Non Toxic Inscents**TRUMIRI**$7.94**93 rev8mo ago](https://www.amazon.com/dp/B0G2KH2P65) [**Dinil Palo Santo Incense Sticks 100 Sticks | Hand-Rolled Charcoal-Free | Clean Burn Low Smoke | Aromatic Incense for Meditation Yoga & Home Fragrance**Dinil**$8.29**52 rev1y ago](https://www.amazon.com/dp/B0FDX4D1CW) [**Palo Santo Incense Sticks from Peru 12 Pack Long Lasting Burn Handmade Natural Authentic Holy Wood for Aromatherapy Meditation Energy Cleansing Stress Relief Yoga & Home Fragrance**PACHAKHESPY**$16.85**141 rev2y ago](https://www.amazon.com/dp/B0D2Y6ZRXL) [**Palo Santo Incense Sticks (30 Sticks) 100% Natural sustainably harvested Peruvian Palo Santo Suitable for Meditation Relaxation and Spiritual Purification**RRTPPT**$13.63**259 rev2y ago](https://www.amazon.com/dp/B0D1CFYVMV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Palo Santo Incense Sticks 100 Sticks Organic Non Toxic Insence No Charcoal Clean Burning 100% Natural sustainably harvested Spiritual Healing Calming Aroma for Positive Vibes**UNITEDPRIME**$9.92**5.0★**▲ 305%**](https://www.amazon.com/dp/B0H29JH7NG) [**Smudge Palo Santo Sticks Incense - for Energy Cleansing Protection Incense (24+ Sticks 9 inches) Thick Natural Incense with Real Peru Palo Santo Resin |Inciensos para Sacar Malas Energias**Calmveda**$10.07**4.3★**▲ 134%**](https://www.amazon.com/dp/B0FLDTWMZP) [**Dinil Palo Santo Incense Sticks 100 Sticks | Hand-Rolled Charcoal-Free | Clean Burn Low Smoke | Aromatic Incense for Meditation Yoga & Home Fragrance**Dinil**$8.29**4.5★**▲ 106%**](https://www.amazon.com/dp/B0FDX4D1CW) [**Guruji Divinity Incense Sticks Variety Pack with Wooden Holder | Nag Champa Rose Lavender White Sage Frankincense Palo Santo & Sandalwood | Hand-Rolled Masala Incense**Guruji Divinity**$9.02**4.5★**▲ 71%**](https://www.amazon.com/dp/B09TR5WD5R) [**KarmaPledge Palo Santo Incense Sticks Burn Time 45-60 Min 40 Sticks**KARMAPLEDGE**$7.90**4.3★**▲ 52%**](https://www.amazon.com/dp/B0CJ9K6222)
**~~View all trending →~~**
## **What buyers say about palo santo incense sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**51%
*“Interesting aroma”*
**Quality-Overall**16%
*“Beautifully made”*
**Value For Money**7%
*“Great Value for the money”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Strength**2%
*“Very strong”*
**Durability**2%
*“Longevity and wonderful for gift-giving”*
**Fire Resistance**2%
*“it's safer to burn”*
**Size-Overall**2%
*“Perfect size”*
**Ease Of Cleaning**1%
*“I also like that theyre mess-free”*
**Thickness**1%
*“I love that this incense is not to thin”*
### **What buyers complain about **
**Smell**51%
*“Not a pleasant smell at all”*
**Quality-Overall**7%
*“Low quality”*
**Flammable**5%
*“burned all the way through”*
**Value For Money**4%
*“the product price should be reduced”*
**Advertised Vs Actual Product**3%
*“false advertising”*
**Wood Quality**3%
*“After trying every possible troubleshooting it seems like the wood is not good for this particular purpose”*
**Functionality-Overall**2%
*“wont stay lit”*
**Thickness**2%
*“not dense”*
**Size-Overall**2%
*“Small”*
**Ease Of Use**2%
*“Was not able to use it not even one time”*
### **Top return reasons **
**Smell**64%
**Advertised Vs Actual Product**11%
**Functionality-Overall**6%
**Flammable**4%
**Size-Overall**4%
**Defective Material/Parts**2%
**Value For Money**2%
**Quality-Overall**2%
**Wood Quality**1%
**Product Condition**1%
## **Common questions**
- **Is palo santo incense sticks profitable to sell on Amazon United States?**
- The niche generates $188K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the palo santo incense sticks niche?**
- 17 brands and 59 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in palo santo incense sticks?**
- Top complaints mined from reviews: Smell, Quality-Overall, Flammable. The return rate is 0.9%.
- **When does demand for palo santo incense sticks peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the palo santo incense sticks niche?**
- Listings span $5.17–$16.85; the average listing price is $9.89 (sweet spot $15–$100). The average incumbent carries 2,071 reviews — the moat a new listing must climb.
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