---
title: "Oxo Gooseneck Electric Kettle — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/oxo-gooseneck-electric-kettle"
last_updated: "2026-08-10T21:34:08.596Z"
locale: en
meta:
description: "Niche score 40/100 · $1.8M/yr market · 525K searches/yr · $138.73 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 40/100 · $1.8M/yr market · 525K searches/yr · $138.73 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Oxo Gooseneck Electric Kettle — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **oxo gooseneck electric kettle**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 92Growth 29Conversion 32Competition 19Returns 29Price range 29Avg price 62Brand share 0Review moat 37Quality gap 62
**Market size**
**Great****$1.8M**
$1.8M/yr · 525K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$138.73**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,840.73**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$65.13–$183.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, oxo gooseneck electric kettle is a $1.8M/yr Amazon United States market (525K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxo gooseneck electric kettle market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Fellow82% - OXO10% - Bonavita4% - Cosori3%
## **Demand**
Weekly Amazon search volume, last 23 weeks — +3.3% search growth over the last 90 days.
20K15KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/oxo-gooseneck-electric-kettle/trend)
## **Top oxo gooseneck electric kettle search terms**
- **fellow kettle**208K/yr+10.4%1.5% conv. - **fellow stagg ekg electric kettle**41K/yr+17.9%2.0% conv. - **stagg ekg electric kettle**36K/yr+0.8%1.4% conv. - **oxo kettle**30K/yr-4.1%2.8% conv. - **bonavita electric kettle**26K/yr-3.4%4.0% conv. - **fellow stagg**19K/yr+8.8%1.0% conv. - **oxo tea kettle**23K/yr-11.2%1.0% conv. - **fellow electric kettle**21K/yr+4.3%1.3% conv. - **fellow stagg ekg**13K/yr+52.3%1.8% conv. - **oxo electric kettle**18K/yr-5.8%3.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/oxo-gooseneck-electric-kettle/search-terms)
## **Top oxo gooseneck electric kettle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$277K30%$555K45%$832K60%$1.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fellow Stagg EKG Pro Gooseneck Electric Kettle Brew Timer 0.9 Liter**Fellow**$163.88**4.3★278 rev](https://www.amazon.com/dp/B0BF7DXLBF) [2**Fellow Stagg EKG Pro Gooseneck Electric Kettle for Pour-Over Coffee Tea**Fellow**$179.17**4.4★183 rev](https://www.amazon.com/dp/B0BF7HJ8MX) [3**OXO Brew Pour Over Gooseneck Electric Kettle - Stainless Steel**OXO**$108.14**4.4★2,221 rev](https://www.amazon.com/dp/B074KHPS7F) [4**Fellow Clyde Electric Kettle 1.5 Liter - Fast Boil Drip-Free Spout**Fellow**$98.03**4.5★315 rev](https://www.amazon.com/dp/B0CYFF6JGD) [5**Fellow Corvo EKG Pro Gooseneck Electric Kettle for Pour Over Coffee & Tea**Fellow**$164.49**4.4★154 rev](https://www.amazon.com/dp/B0BZ59157H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fellow Stagg EKG Pro Electric Gooseneck Kettle for Pour-Over Coffee & Tea**Fellow**$181.73**42 rev1y ago](https://www.amazon.com/dp/B0DS3QYK7F) [**Fellow Corvo EKG Pro Electric Kettle for Tea & Coffee 0.9 Liter**Fellow**$183.82**40 rev1y ago](https://www.amazon.com/dp/B0DQYQB39K) [**Fellow Corvo EKG Pro Electric Kettle for Tea & Coffee 0.9 Liter**Fellow**$181.30**51 rev1y ago](https://www.amazon.com/dp/B0DQYLRDJQ) [**Fellow Clyde Electric Kettle 1.5 Liter - Fast Boil Drip-Free Spout**Fellow**$98.03**315 rev2y ago](https://www.amazon.com/dp/B0CYFF6JGD) [**Cosori Gooseneck Electric Kettle with Temperature Control 0.8L Black**Cosori**$65.13**19,446 rev2y ago](https://www.amazon.com/dp/B07T1CH2HH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fellow Stagg EKG Pro Electric Gooseneck Kettle for Pour-Over Coffee & Tea**Fellow**$181.73**4.4★**▲ 73%**](https://www.amazon.com/dp/B0DS3QYK7F) [**Fellow Stagg EKG Pro Gooseneck Electric Kettle for Pour-Over Coffee Tea**Fellow**$179.17**4.4★**▲ 51%**](https://www.amazon.com/dp/B0BF7HJ8MX) [**OXO Brew Pour Over Gooseneck Electric Kettle - Stainless Steel**OXO**$108.14**4.4★**▲ 47%**](https://www.amazon.com/dp/B074KHPS7F) [**Fellow Corvo EKG Pro Electric Kettle for Tea & Coffee 0.9 Liter**Fellow**$183.82**4.4★**▲ 21%**](https://www.amazon.com/dp/B0DQYQB39K) [**Fellow Stagg EKG Pro Gooseneck Electric Kettle Brew Timer 0.9 Liter**Fellow**$163.88**4.3★**— 4%**](https://www.amazon.com/dp/B0BF7DXLBF)
**~~View all trending →~~**
## **What buyers say about oxo gooseneck electric kettle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Temperature Control**13%
*“the perfect temperature”*
**Heating**13%
*“It heats water surprisingly fast”*
**Ease Of Use**10%
*“Easy to operate”*
**Quality-Overall**9%
*“Build quality is solid”*
**Design-Overall**8%
*“Has a great modern sleek design”*
**Value For Money**4%
*“Worth it”*
**Durability**4%
*“It seem durable”*
**Temperature Retention**3%
*“it will keep the water in the kettle at the temperature I choose all day”*
**Advertised Vs Actual Product**3%
*“Just what we wanted”*
**Touch/Button Controls**3%
*“The controls are convenient”*
### **What buyers complain about **
**Durability**22%
*“Poor durability”*
**Heating**10%
*“it does not heat up”*
**Value For Money**6%
*“They're going cheaper”*
**Quality-Overall**6%
*“the quality is extremely bad”*
**Temperature Control**5%
*“After 1 uear using it the temperature controls stopped working”*
**Leak-Proof**4%
*“leaked a lot –”*
**Touch/Button Controls**4%
*“the digital button is finicky”*
**Smell**3%
*“Initially I noticed a chemical smell when heating”*
**Size-Overall**2%
*“Misleading in Regards to Size”*
**Rusts/Corrodes**2%
*“rust forming”*
### **Top return reasons **
**Size-Overall**20%
**Heating**13%
**Value For Money**11%
**Functionality-Overall**7%
**Advertised Vs Actual Product**6%
**Temperature Control**5%
**Product Condition**5%
**Color**4%
**Leak-Proof**3%
**Material Quality**2%
## **Common questions**
- **Is oxo gooseneck electric kettle profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 11 tracked products. 90-day search growth is +3.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the oxo gooseneck electric kettle niche?**
- 4 brands and 31 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oxo gooseneck electric kettle?**
- Top complaints mined from reviews: Durability, Heating, Value For Money. The return rate is 4.7%.
- **What does it cost to enter the oxo gooseneck electric kettle niche?**
- Listings span $65.13–$183.82; the average listing price is $138.73 (sweet spot $15–$100). The average incumbent carries 2,841 reviews — the moat a new listing must climb.
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