---
title: "Oval Baking Dish — $103K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/oval-baking-dish"
last_updated: "2026-08-10T15:51:10.939Z"
locale: en
meta:
description: "Niche score 48/100 · $103K/yr market · 148K searches/yr · $34.44 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 48/100 · $103K/yr market · 148K searches/yr · $34.44 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Oval Baking Dish — $103K/yr Amazon US Niche (2026) - Flapen"
---
# **oval baking dish**
**Skip it**
Soft demand (-25.7% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 12Conversion 25Competition 86Returns 29Price range 70Avg price 95Brand share 90Review moat 71Quality gap 30
**Avg price**
**Incredible****$34.44**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Review moat**
**Good****662.62**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.85–$128.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$103K**
$103K/yr · 148K searches
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-25.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, oval baking dish is a $103K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 48/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oval baking dish market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$86K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#929**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **70%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**90**
**Top-5 brand share**
**45%**
Top 20: 88%
**Top-5 click share**
**29%**
Top 20: 65%
**Open market**
**49%**
- LEETOYI14% - KooK9% - Wisenvoy8% - Home Beets7% - Gibson Home6% - STAUB6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/oval-baking-dish/trend)
## **Top oval baking dish search terms**
- **oval baking dish**34K/yr-31.9%1.1% conv. - **au gratin baking dish**22K/yr-31.4%1.5% conv. - **gratin dish**17K/yr-16.6%1.0% conv. - **oval casserole dish**15K/yr-32.6%0.9% conv. - **au gratin pans**7K/yr-16.9%0.2% conv. - **gratin dishes oven safe**7K/yr-22.2%2.4% conv. - **oval dish**6K/yr-12.2%0.3% conv. - **au gratin dishes**5K/yr-13.7%2.4% conv. - **oval casserole dish with lid**9K/yr-23.8%0.5% conv. - **oval baking dish with lid**6K/yr+2.1%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/oval-baking-dish/search-terms)
## **Top oval baking dish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LEETOYI Porcelain Small Oval Au Gratin Pans Baking Dish Set for 1 or 2 person servings Bakeware with Double Handle for Kitchen and Home Set of 2 (White)**LEETOYI**$21.73**4.6★1,450 rev](https://www.amazon.com/dp/B08JM644Y4) [2**Au Gratin Baking Dishes by Kook Mini Casserole Dish Set of 6 for Banana Split Oven and Microwave Safe Dishwasher Safe Ceramic Dishes Lasagna & Cobblers Individual Serving 12 oz (Ivory)**KooK**$37.29**4.7★1,255 rev](https://www.amazon.com/dp/B0844GBWNH) [3**Oval Au Gratin Baking Dishes for Oven Safe and Microwave Cooking and Baking 4 Pc. Set Heat Resistant Ceramic with Handles for Serving Small Mini Casserole Dish 8 x 5 16 oz White**Home Beets**$36.00**4.7★1,052 rev](https://www.amazon.com/dp/B0B1VYLDLY) [4**LEETOYI Porcelain 9x13 Large Oval Au Gratin Pans Baking Dish for Servings Bakeware with Double Handle for Kitchen and Home White**LEETOYI**$29.42**4.8★95 rev](https://www.amazon.com/dp/B0C8111NMM) [5**Heartland Home Porcelain Mini Casserole Dish Oval Au Gratin Dish (2pc Set). Cauliflower Au Gratin Baking Dish Banana Split Bowls Single Serving Casserole Dishes Small Individual Gratin Dishes Set**Heartland Home**$21.61**4.8★1,176 rev](https://www.amazon.com/dp/B0CJMZ8HKS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gibson Home Gracious Dining Oval Au Gratin Baking Dishes 4-Piece Set 15 oz Oven Safe Ceramic Small Casserole Dishes with Handles Microwave & Dishwasher Safe Mini Bakeware White**Gibson Home**$28.44**97 rev7mo ago](https://www.amazon.com/dp/B0G6319XN7) [**Gibson Home Gracious Dining Oval Au Gratin Baking Dishes 4-Piece Set 9 oz Oven Safe Banana Split Bowls Ceramic Small Casserole Dishes with Handles Microwave & Dishwasher Safe Mini Bakeware White**Gibson Home**$21.57**97 rev7mo ago](https://www.amazon.com/dp/B0G62ZLP3V) [**Dafuceramic Casserole Dishes for Oven Sets of 3 Ceramic Oval Baking Dish Au Gratin Baking Pans with Handles for Roasting Lasagna Pie Baking Meat & Vegetables Blue**Dafuceramic**$40.44**43 rev10mo ago](https://www.amazon.com/dp/B0FS1G5557) [**Wisenvoy Baking Dish Casserole Dish Ceramic Au Gratin Baking Dish Lasagna Pan Oval Casserole Dishes for Oven**Wisenvoy**$25.20**42 rev10mo ago](https://www.amazon.com/dp/B0FR4SWFSC) [**Wisenvoy Casserole Dish Baking Dish Ceramic Au Gratin Baking Dish Lasagna Pan Oval Casserole Dishes for Oven**Wisenvoy**$25.63**46 rev10mo ago](https://www.amazon.com/dp/B0FR4814FN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Au Gratin Baking Dishes for Oven Safe Porcelain Mini Casserole Dish (4pc Set). 10oz Individual Gratin Dishes Set Ceramic Small Baking Dish for Single Serving Banana Split Bowls 7.6x4.4in**UIBFCWN**$23.54**4.5★**▲ 159%**](https://www.amazon.com/dp/B0DQ429GR6) [**Gibson Home Gracious Dining Oval Au Gratin Baking Dishes 4-Piece Set 15 oz Oven Safe Ceramic Small Casserole Dishes with Handles Microwave & Dishwasher Safe Mini Bakeware White**Gibson Home**$28.44**4.7★**▲ 150%**](https://www.amazon.com/dp/B0G6319XN7) [**Dafuceramic Casserole Dishes for Oven Sets of 3 Ceramic Oval Baking Dish Au Gratin Baking Pans with Handles for Roasting Lasagna Pie Baking Meat & Vegetables Blue**Dafuceramic**$40.44**4.7★**▲ 136%**](https://www.amazon.com/dp/B0FS1G5557) [**Heartland Home Porcelain Mini Casserole Dish Oval Au Gratin Dish (2pc Set). Cauliflower Au Gratin Baking Dish Banana Split Bowls Single Serving Casserole Dishes Small Individual Gratin Dishes Set**Heartland Home**$21.61**4.8★**▲ 95%**](https://www.amazon.com/dp/B0CJMZ8HKS) [**CorningWare FS12 1.5-Quart Oval Casserole with White Lid**CorningWare**$33.67**4.6★**▲ 84%**](https://www.amazon.com/dp/B0CTTY6GS9)
**~~View all trending →~~**
## **What buyers say about oval baking dish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Good usable size”*
**Quality-Overall**15%
*“Overall, this is a high-quality, versatile, and reliable baking dish thats great for everyday cooking or special occasions”*
**Ease Of Cleaning**8%
*“Its easy to wash too”*
**Baking**8%
*“Works great for baking”*
**Cooking Experience**7%
*“Great little dishes”*
**Color**5%
*“Beautiful color”*
**Advertised Vs Actual Product**4%
*“Just what I needed”*
**Weight Light**3%
*“not uncomfortably heavy”*
**Value For Money**3%
*“Price was fair”*
**Dishwasher Safe**3%
*“Looks great, dishwasher safe”*
### **What buyers complain about **
**Size-Overall**40%
*“It was initially disappointing for the size”*
**Durability**6%
*“Cracked after 3 uses”*
**Quality-Overall**6%
*“It cracked, total junk”*
**Adhesion/Stickiness**3%
*“stuck to the tape”*
**Value For Money**3%
*“I wished it had been less expensive”*
**Storage Capacity**2%
*“These definitely do not hold 8 oz”*
**Weight Light**2%
*“I was expecting this dish to be heavier”*
**Design-Overall**2%
*“Poorly made and dangerously sharp”*
**Ease Of Use**2%
*“they don't come off easy”*
**Strength**2%
*“bent pretty badly”*
### **Top return reasons **
**Size-Overall**75%
**Advertised Vs Actual Product**5%
**Paint Quality**4%
**Value For Money**2%
**Functionality-Overall**1%
**Quality-Overall**1%
**Defective Material/Parts**1%
**Color**1%
**Thickness**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is oval baking dish profitable to sell on Amazon United States?**
- The niche generates $103K/yr across 60 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the oval baking dish niche?**
- 36 brands and 90 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in oval baking dish?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.7%.
- **When does demand for oval baking dish peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the oval baking dish niche?**
- Listings span $6.85–$128.93; the average listing price is $34.44 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.
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