---
title: "Outdoor Blankets and Throws — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/outdoor-blankets-and-throws"
last_updated: "2026-08-10T17:00:56.874Z"
locale: en
meta:
description: "Niche score 45/100 · $26K/yr market · 86K searches/yr · $20.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $26K/yr market · 86K searches/yr · $20.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Outdoor Blankets and Throws — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **outdoor blankets and throws**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 95Conversion 19Competition 34Returns 45Price range 81Avg price 89Brand share 47Review moat 23Quality gap 38
**Growth**
**Incredible****+112.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$20.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.82–$39.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,965.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$26K**
$26K/yr · 86K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, outdoor blankets and throws is a $26K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor blankets and throws market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$31K–$41K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**19%**
- DII48% - Americanflat11% - Lussena8% - Hydration Nation6% - Exclusivo Mezcla5% - PAVILIA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +112.9% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/outdoor-blankets-and-throws/trend)
## **Top outdoor blankets and throws search terms**
- **outdoor blankets for patio**33K/yr+163.1%1.2% conv. - **outdoor blankets and throws**22K/yr+22.3%0.7% conv. - **patio blanket**9K/yr+129.8%0.9% conv. - **outdoor throw blankets for patio**9K/yr+62.8%1.1% conv. - **outdoor throw blankets**7K/yr+122.7%0.7% conv. - **outdoor patio blanket**5K/yr+146.6%1.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/outdoor-blankets-and-throws/search-terms)
## **Top outdoor blankets and throws products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DII 100% Cotton Basket Weave Throw for Indoor/Outdoor Use Camping Bbqs Beaches Everyday Blanket 50 x 60 Black**DII**$14.77**4.4★4,237 rev](https://www.amazon.com/dp/B073YBNCFX) [2**DII Rustic Farmhouse Double Diamond Woven Throw 50x60 Stone**DII**$12.96**4.4★2,929 rev](https://www.amazon.com/dp/B079ZQ2216) [3**Americanflat 50x60 Throw Blanket - Soft and Breathable Cotton Throw Blanket for Couch Bed Chair - Decorative Blankets Perfect for Home Office or Outdoor Use - Cream Herringbone Design**Americanflat**$16.46**4.5★6,075 rev](https://www.amazon.com/dp/B07DL9LR5S) [4**50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket**Lussena**$14.11**4.6★1,580 rev](https://www.amazon.com/dp/B0DPLYNHK5) [5**DII Rustic Farmhouse Cotton Cabana Striped Blanket Throw with Fringe 50 x 60 - Cabana Striped Gray & Off-White**DII**$14.81**4.3★1,142 rev](https://www.amazon.com/dp/B076MD4TJ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket**Lussena**$14.11**1,580 rev1y ago](https://www.amazon.com/dp/B0DPLYNHK5) [**Buryeah 6 Pcs Flannel Throw Blanket Bulk 50 x 60 in Sleepover Blanket Outdoor Wedding Throw Lightweight Oeko-tex Standard 100 Certified for Sofa Homeless Gifts (Beige)**Buryeah**$38.89**341 rev2y ago](https://www.amazon.com/dp/B0CN2ZVNW3) [**MSGKV Boho Throw Blanket 60x80 100% Cotton Blanket for Couch Bed Summer Breathable Quilt Farmhouse Home Decor Soft Lightweight Picnic Blankets**MSGKV**$28.29**2,397 rev3y ago](https://www.amazon.com/dp/B0BLRBXBX5) [**ACUSHLA Merino Wool Camp Blanket - Warm Thick Washable Large Outdoor Camping Sleeping Throw Blanket All Weather Aztec Grey 79X63**ACUSHLA**$39.38**1,508 rev4y ago](https://www.amazon.com/dp/B09PMH8MRW) [**inhand Knitted Throw Blanket for Couch and Bed Soft Living Room Home Decor Knitted Blanket with Tassel Outdoor Lightweight Breathable Summer Blanket Farmhouse Warm Woven Decorative 50x60**inhand**$17.17**5,274 rev5y ago](https://www.amazon.com/dp/B09514WX62)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Authentic Extra Large Mexican Blanket - 70x50 Handwoven Yoga Serape Artisanal Falsa Beach Camping Picnic Outdoor Blanket (Emerald)**Hydration Nation**$24.90**4.6★**▲ 74%**](https://www.amazon.com/dp/B08DKG3GT8) [**50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket**Lussena**$14.11**4.6★**▲ 71%**](https://www.amazon.com/dp/B0DPLYNHK5) [**EMME Muslin Throw Blanket for Adults 100% Cotton Blankets for Couch 4-Layer Summer Breathable Gauze All Season Soft and Lightweight Pre-Washed (Teal 50x71)**EMME**$26.72**4.6★**▲ 33%**](https://www.amazon.com/dp/B093Q6H1XJ) [**MSGKV Boho Throw Blanket 60x80 100% Cotton Blanket for Couch Bed Summer Breathable Quilt Farmhouse Home Decor Soft Lightweight Picnic Blankets**MSGKV**$28.29**4.7★**▲ 28%**](https://www.amazon.com/dp/B0BLRBXBX5) [**PAVILIA Yellow Herringbone Throw Blanket for Couch Bed Decorative Outdoor Throw Blanket Faux Cashmere Blanket Throw Lightweight Accent Sofa Blanket Throw 50x60**PAVILIA**$20.20**4.5★**▲ 21%**](https://www.amazon.com/dp/B08HFVW6M6)
**~~View all trending →~~**
## **What buyers say about outdoor blankets and throws**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**24%
*“Soft blanket”*
**Color**12%
*“very colorful”*
**Warmth**9%
*“So warm”*
**Quality-Overall**8%
*“High quality and thick”*
**Weight Light**8%
*“Lightweight cotton blanket”*
**Comfort-Overall**6%
*“Very comfortable”*
**Value For Money**5%
*“Good deal”*
**Size-Overall**4%
*“Fits any space”*
**Advertised Vs Actual Product**3%
*“Product was as advertised”*
**Washability**2%
*“and washes beautifully”*
### **What buyers complain about **
**Thickness**13%
*“really isn't thick enough for my liking”*
**Smell**8%
*“Awful odor”*
**Quality-Overall**7%
*“this is low quality”*
**Size-Overall**7%
*“Blanket is smaller than expected”*
**Advertised Vs Actual Product**5%
*“So I'm not sure if it's 100 percent cotton as advertised”*
**Washability**5%
*“Dont wash with other items”*
**Color**4%
*“in a different color”*
**Thin**3%
*“Thin Material”*
**Value For Money**3%
*“I would not purchase these full price”*
**Durability**2%
*“come apart right away”*
### **Top return reasons **
**Color**33%
**Size-Overall**16%
**Thin**11%
**Material Quality**10%
**Quality-Overall**5%
**Smell**4%
**Display Colors**4%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Thickness**1%
## **Common questions**
- **Is outdoor blankets and throws profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 17 tracked products. 90-day search growth is +112.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the outdoor blankets and throws niche?**
- 12 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in outdoor blankets and throws?**
- Top complaints mined from reviews: Thickness, Smell, Quality-Overall. The return rate is 3.4%.
- **When does demand for outdoor blankets and throws peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the outdoor blankets and throws niche?**
- Listings span $9.82–$39.38; the average listing price is $20.42 (sweet spot $15–$100). The average incumbent carries 6,965 reviews — the moat a new listing must climb.
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