---
title: "Oud Incense — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/oud-incense"
last_updated: "2026-08-10T15:51:18.714Z"
locale: en
meta:
description: "Niche score 47/100 · $55K/yr market · 59K searches/yr · $14.20 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 47/100 · $55K/yr market · 59K searches/yr · $14.20 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Oud Incense — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **oud incense**
**Skip it**
Soft demand (-25.8% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 12Conversion 72Competition 58Returns 83Price range 48Avg price 68Brand share 42Review moat 61Quality gap 62
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.20**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,044.65**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.91–$24.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$55K**
$55K/yr · 59K searches
**Growth**
**Bad****-25.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oud incense is a $55K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 47/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oud incense market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#370**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**16%**
- Dukhni23% - Aroma Valley22% - TRUMIRI17% - Calmveda13% - VAHARA4% - HEM4% - Open — no brand owns it (8 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 17 weeks — -25.8% search growth over the last 90 days.
1K750Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/oud-incense/trend)
## **Top oud incense search terms**
- **oud incense**33K/yr-25.2%4.3% conv. - **oud incense sticks**11K/yr-32.1%6.0% conv. - **oudh**5K/yr-23.9%1.6% conv. - **oudh incense sticks**3K/yr-16.7%5.3% conv. - **bakhoor incense sticks**3K/yr-16.9%3.0% conv. - **oudh incense**4K/yr-34.9%4.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/oud-incense/search-terms)
## **Top oud incense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oud Agarwood Incense Sticks - Artisan Luxury Masala Incense - Exotic Divine**Aroma Valley**$14.16**4.5★1,071 rev](https://www.amazon.com/dp/B094XY4HK4) [2**Oud Incense Sticks - Agarwood - Total 40 Insence-Sticks - Dual Pack of 20 Insense - Inciensos - Inscents - Natural Non Toxic Ingredients - Incents - Incence - Inscense - Insents**TRUMIRI**$7.11**4.2★241 rev](https://www.amazon.com/dp/B0CDN184R9) [3**Oud Al Khaleeji Muattar Bakhoor by Dukhni | Bukhoor Incense Islamic Gifts**Dukhni**$17.55**4.4★1,129 rev](https://www.amazon.com/dp/B07G1376V2) [4**Arabian Oud Bakhoor Incense Sticks - (3 Variants 40+ Incense) Deep Warm Arabic Incenses Like Al Nasaem Hoor Alain & Al Raheeb Oud Bukhoor | Perfect Islamic Gifts or Eid Gifts**Calmveda**$15.19**4.2★473 rev](https://www.amazon.com/dp/B0D5MHPQDH) [5**Mystic Oud Agarwood Incense Sticks - (40+Sticks 9 inch) Thick Natural Resin Incenses Made from Assam Oudh Chips Clean Charcoal Free | Infuse Luxury with These Exotic Oud Incense (Burn Time 45+ mins)**Calmveda**$12.70**4.5★981 rev](https://www.amazon.com/dp/B0BVC15GGY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pure Oud Incense Sticks 100% Natural Organic Non Toxic 100 Sticks Clean Burning No Charcoal Sustainably Harvested Positive Vibes Incense Meditation Gifts Spritual Cleansing**UNITEDPRIME**$10.05**8 rev1mo ago](https://www.amazon.com/dp/B0H29LWBBQ) [**Premium Vahara Bakhoor Incense Sticks Oud Resin & Amber Aroma for Home Meditation Relaxation Prayer & Aromatherapy Long Burning Handcrafted Incense (100g)**VAHARA**$12.20**60 rev6mo ago](https://www.amazon.com/dp/B0GH24YR4K) [**Oud Vetiver Incense Sticks - Pack of 100 Inscents-Sticks - Inciensos Aromaticos - Made with Natural Ingredients - Scented Insence Non Toxic Insense Incents**TRUMIRI**$6.93**29 rev8mo ago](https://www.amazon.com/dp/B0G2KFJTPS) [**Oud Amber Incense Sticks - Pack of 100 Insence-Sticks - Inciensos Aromaticos Made with Natural Oud and Amber Oil - Scented Inscents Non Toxic Insense Incents**TRUMIRI**$8.52**46 rev8mo ago](https://www.amazon.com/dp/B0G2KFWJ42) [**Vahara Arabian Oudh Masala Incense Sticks Rich Warm Woody Fragrance 100g Natural Hand Rolled Aromatic Incense for Meditation Relaxation and Home Fragrance**VAHARA**$12.05**60 rev8mo ago](https://www.amazon.com/dp/B0G2HQRY8G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure Oud Incense Sticks 100% Natural Organic Non Toxic 100 Sticks Clean Burning No Charcoal Sustainably Harvested Positive Vibes Incense Meditation Gifts Spritual Cleansing**UNITEDPRIME**$10.05**5.0★**▲ 330%**](https://www.amazon.com/dp/B0H29LWBBQ) [**Oud Vetiver Incense Sticks - Pack of 100 Inscents-Sticks - Inciensos Aromaticos - Made with Natural Ingredients - Scented Insence Non Toxic Insense Incents**TRUMIRI**$6.93**4.3★**▲ 287%**](https://www.amazon.com/dp/B0G2KFJTPS) [**Premium Vahara Bakhoor Incense Sticks Oud Resin & Amber Aroma for Home Meditation Relaxation Prayer & Aromatherapy Long Burning Handcrafted Incense (100g)**VAHARA**$12.20**4.4★**▲ 280%**](https://www.amazon.com/dp/B0GH24YR4K) [**Arabian Oud Incense Sticks by Dukhni| 90 Charcoal Free bakhoor Sticks**Dukhni**$24.08**3.8★**▲ 200%**](https://www.amazon.com/dp/B0F8VM5CKL) [**Vahara Arabian Oudh Masala Incense Sticks Rich Warm Woody Fragrance 100g Natural Hand Rolled Aromatic Incense for Meditation Relaxation and Home Fragrance**VAHARA**$12.05**4.4★**▲ 149%**](https://www.amazon.com/dp/B0G2HQRY8G)
**~~View all trending →~~**
## **What buyers say about oud incense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**63%
*“Delightful fragrance”*
**Quality-Overall**10%
*“The quality feels consistent across the set”*
**Value For Money**5%
*“Good Price”*
**Durability**3%
*“They feel sturdy”*
**Strength**2%
*“Strong, smooth burn, nice scents”*
**Thickness**1%
*“It is very deep”*
**Fire Resistance**1%
*“the burner is good”*
**Warmth**1%
*“which gives the room a warm”*
**Gifting Purpose**1%
*“also as a thoughtful gift”*
**Ease Of Use**1%
*“easy to use”*
### **What buyers complain about **
**Smell**51%
*“Horrible smell”*
**Quality-Overall**8%
*“I did not expect it to be of poor quality”*
**Value For Money**6%
*“not worth the price”*
**Durability**4%
*“I broke it up”*
**Size-Overall**3%
*“Small cubes”*
**Thickness**2%
*“The sticks themselves are a bit thicker than what I'm used to”*
**Advertised Vs Actual Product**1%
*“the pieces DO NOT burn for as long as they advertise in the description”*
**Hard Feel**1%
*“very hard cubes”*
**Functionality-Overall**1%
*“Good incense, holder doesnt work though”*
**Strength**1%
*“Too strong”*
### **Top return reasons **
**Smell**67%
**Advertised Vs Actual Product**8%
**Functionality-Overall**4%
**Size-Overall**3%
**Value For Money**3%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Product Condition**2%
**Strength**2%
**Flammable**1%
## **Common questions**
- **Is oud incense profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 26 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the oud incense niche?**
- 14 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in oud incense?**
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 1.6%.
- **What does it cost to enter the oud incense niche?**
- Listings span $4.91–$24.29; the average listing price is $14.20 (sweet spot $15–$100). The average incumbent carries 1,045 reviews — the moat a new listing must climb.
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