---
title: "Orvis Blanket — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/orvis-blanket"
last_updated: "2026-08-11T00:00:56.177Z"
locale: en
meta:
description: "Niche score 29/100 · $0/yr market · 30K searches/yr · $37.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $0/yr market · 30K searches/yr · $37.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orvis Blanket — $0/yr Amazon US Niche (2026) - Flapen"
---
# **orvis blanket**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 35Returns 54Price range 95Avg price 95Brand share 58Review moat 24Quality gap 23
**Avg price**
**Incredible****$37.87**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.16–$76.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,489.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 30K searches
**Growth**
**Bad****-58.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, orvis blanket is a $0/yr Amazon United States market (30K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 29/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orvis blanket market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$19K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#1,161**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **36.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**23%**
- Bedsure32% - HORIMOTE HOME13% - Touchat9% - Cozy Bliss9% - UINIU8% - Eddie Bauer7%
## **Demand**
Weekly Amazon search volume, last 26 weeks — -58.9% search growth over the last 90 days.
800600Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/orvis-blanket/trend)
## **Top orvis blanket search terms**
- **orvis blanket**13K/yr-66.7%0.4% conv. - **orvis cozy luxe throw**7K/yr-37.5%0.1% conv. - **orvis throw blanket**4K/yr-34.8%0.0% conv. - **orvis blanket faux fur plaid**3K/yr-71.0%0.4% conv. - **orvis cozy luxe throw blanket**2K/yr-79.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/orvis-blanket/search-terms)
## **Top orvis blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bedsure GentleSoft Fluffy Fuzzy Faux Fur Throw Blanket for Couch Soft Sherpa Fleece Cozy Gifts for Women Plush Bed Blanket Room Decor for Men Thick Warm Teen Gifts Winter Bedding**Bedsure**$21.36**4.6★36,317 rev](https://www.amazon.com/dp/B07X3BX7WM) [2**Touchat Sherpa Plaid Throw Blanket 60 X 70Fuzzy Fluffy Cozy Soft Blanket Fleece Flannel Plush Twin Size Microfiber Blanket for Couch Bed Sofa (Brown)**Touchat**$23.25**4.8★3,101 rev](https://www.amazon.com/dp/B08CX9NCDY) [3**UINIU Super Soft Fluffy Faux Fur Throw Blanket for Couch Fuzzy Sherpa Fleece Cozy Warm Gifts for Women Room Decor Christmas Plush Thick Throw for Men Minky Teen Gifts Winter Bedding 50 x 60**UINIU**$21.16**4.6★150 rev](https://www.amazon.com/dp/B0FSS7XTHL) [4**Luxury Plush Faux Fur Throw Blanket with Aztec Pattern Super Warm Fuzzy Elegant Fluffy Decoration Blanket for Couch Armchair Sofa and Bed 50x 60 Teal**HORIMOTE HOME**$59.52**4.5★8,158 rev](https://www.amazon.com/dp/B0C9Q5152Y) [5**Eddie Bauer - Sherpa Throw Blanket for Couch 50x60 Ultra Soft Reversible Fleece & Plush Sherpa Blanket Warm Cozy Plaid Throw Blanket for Sofa Bed Living Room Cabin Decor**Eddie Bauer**$17.16**4.6★8,155 rev](https://www.amazon.com/dp/B00NA83RYU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UGG Euphoria Faux Fur Throw Blanket Oversized Soft Throw for Bed or Couch Luxury Bedroom Decor Plush Blankets Machine Washable 50-inch x 70-inch Charcoal Grey**UGG**$76.50**2,221 rev3mo ago](https://www.amazon.com/dp/B07WSGFX41) [**UINIU Super Soft Fluffy Faux Fur Throw Blanket for Couch Fuzzy Sherpa Fleece Cozy Warm Gifts for Women Room Decor Christmas Plush Thick Throw for Men Minky Teen Gifts Winter Bedding 50 x 60**UINIU**$21.16**150 rev9mo ago](https://www.amazon.com/dp/B0FSS7XTHL) [**760GSM Faux Rabbit Faux Fur Throw Blanket Super Thick Warm Bubble Blanket Throw Fuzzy Luxury Plush Decorative Blanket for Couch Bed Sofa(Sage Green Grid Print 50x 60)**Animebody**$39.08**115 rev11mo ago](https://www.amazon.com/dp/B0FMQ4F3NX) [**Sophia & William Fox Faux Fur Throw Blanket for Couch(50x60 Inches) Luxury Fluffy Fuzzy Warm Soft Reversible Blankets for Sofa Chair 800GSM Arctic Fox & Plaid**Sophia & William**$46.01**59 rev1y ago](https://www.amazon.com/dp/B0DPPWRYLB) [**HORIMOTE HOME Luxury Plush Faux Fur Throw Blanket with Green Plaid Pattern Super Warm Fuzzy Elegant Fluffy Decoration Christmas Holiday Blanket for Couch Armchair Sofa and Bed 50x 60**HORIMOTE HOME**$60.47**8,158 rev1y ago](https://www.amazon.com/dp/B0DDSRJVC3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Luxury Plush Faux Fur Throw Blanket with Aztec Pattern Super Warm Fuzzy Elegant Fluffy Decoration Blanket for Couch Armchair Sofa and Bed 50x 60 Teal**HORIMOTE HOME**$59.52**4.5★**▲ 429%**](https://www.amazon.com/dp/B0C9Q5152Y) [**Sophia & William Fox Faux Fur Throw Blanket for Couch(50x60 Inches) Luxury Fluffy Fuzzy Warm Soft Reversible Blankets for Sofa Chair 800GSM Arctic Fox & Plaid**Sophia & William**$46.01**4.6★**▲ 285%**](https://www.amazon.com/dp/B0DPPWRYLB) [**760GSM Faux Rabbit Faux Fur Throw Blanket Super Thick Warm Bubble Blanket Throw Fuzzy Luxury Plush Decorative Blanket for Couch Bed Sofa(Sage Green Grid Print 50x 60)**Animebody**$39.08**4.5★**▲ 233%**](https://www.amazon.com/dp/B0FMQ4F3NX) [**PAVILIA Taupe Plaid Sherpa Throw Blanket for Couch Twins Soft Fuzzy Cabin Blanket and Throws Warm Cozy Winter Gift Blanket 60x80**PAVILIA**$26.58**4.7★**▲ 203%**](https://www.amazon.com/dp/B07CR677SJ) [**Cozy Bliss Faux Fur Throw Blanket for Couch Fuzzy Soft Plush Thick Bubble Blanket for Sofa Bedroom Living Room 50 * 60 Inches Tie-dye Taupe**Cozy Bliss**$38.07**4.7★**▲ 34%**](https://www.amazon.com/dp/B0CRYNQBMS)
**~~View all trending →~~**
## **What buyers say about orvis blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**26%
*“Soft blanket”*
**Warmth**25%
*“Super warm throw”*
**Comfort-Overall**8%
*“very comfortable”*
**Quality-Overall**7%
*“the quality of the blanket is good”*
**Color**5%
*“the color is gorgeous”*
**Value For Money**4%
*“Great value”*
**Size-Overall**3%
*“Good size”*
**Gifting Purpose**3%
*“Great gift idea”*
**Fluffiness**3%
*“Extremely fluffy, I am pleased”*
**Thickness**2%
*“Has held up better than thinner throws”*
### **What buyers complain about **
**Quality-Overall**12%
*“Cheap”*
**Thickness**11%
*“Fairly thick”*
**Advertised Vs Actual Product**5%
*“Color doesn't match image”*
**Hard Feel**5%
*“Was no longer soft at all and smelled strange”*
**Weight Heavy**4%
*“However this throw is extremely heavy”*
**Smell**4%
*“Smells bad”*
**Size-Overall**4%
*“wish I would have gotten a bigger one”*
**Color**4%
*“the light color blue is not a lighter color of the dark blue”*
**Value For Money**4%
*“cheap on amazon then in the store”*
**Material Quality**3%
*“Its not a soft cuddly blanket”*
### **Top return reasons **
**Size-Overall**26%
**Color**17%
**Material Quality**12%
**Advertised Vs Actual Product**8%
**Quality-Overall**4%
**Thin**4%
**Soft Feel**4%
**Value For Money**4%
**Weight Heavy**3%
**Heating**2%
## **Common questions**
- **Is orvis blanket profitable to sell on Amazon United States?**
- The niche generates $0/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -58.9%. Flapen's verdict: Skip it (29/100).
- **How competitive is the orvis blanket niche?**
- 11 brands and 14 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in orvis blanket?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Advertised Vs Actual Product. The return rate is 2.8%.
- **What does it cost to enter the orvis blanket niche?**
- Listings span $17.16–$76.50; the average listing price is $37.87 (sweet spot $15–$100). The average incumbent carries 6,489 reviews — the moat a new listing must climb.
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