---
title: "Orbeez — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/orbeez"
last_updated: "2026-08-10T14:52:56.307Z"
locale: en
meta:
description: "Niche score 58/100 · $1.0M/yr market · 2.4M searches/yr · $13.06 avg price. Clears our launch bar. Data updated Aug 2026."
"og:description": "Niche score 58/100 · $1.0M/yr market · 2.4M searches/yr · $13.06 avg price. Clears our launch bar. Data updated Aug 2026."
"og:title": "Orbeez — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **orbeez**
**Launch it**
A $1.0M/yr market growing +13.3% this quarter with returns at 2.1% — clears our launch bar.
Market size 78Growth 42Conversion 41Competition 47Returns 72Price range 76Avg price 59Brand share 53Review moat 66Quality gap 63
**Market size**
**Great****$1.0M**
$1.0M/yr · 2.4M searches
**Price range**
**Great****$6.10–$43.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****841.46**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.06**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+13.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, orbeez is a $1.0M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun. Verdict: Launch it — 58/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orbeez market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#1,059**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **88%**
- **Out of stock**
- **16.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 96%
**Open market**
**21%**
- FALAMON23% - Mr. Pen19% - NOTCHIS14% - CCINEE10% - Orbeez7% - ZTML MS6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/orbeez/trend)
## **Top orbeez search terms**
- **orbeez**860K/yr+24.1%1.9% conv. - **water beads**418K/yr+2.9%2.9% conv. - **orbeez water beads**347K/yr+22.4%2.5% conv. - **water beads for vases**164K/yr-18.0%5.8% conv. - **water beads for kids**98K/yr+24.0%1.3% conv. - **orbeez water beads for kids**63K/yr+21.5%1.7% conv. - **orbys**56K/yr+62.4%0.4% conv. - **water gel beads**68K/yr-15.5%3.2% conv. - **clear orbeez**53K/yr-23.7%9.7% conv. - **gel beads**37K/yr+16.4%1.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/orbeez/search-terms)
## **Top orbeez products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$52K10%$103K15%$155K20%$206K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mr. Pen- Clear Beads for Vases 20000 pcs Non Toxic**Mr. Pen**$6.74**4.7★333 rev](https://www.amazon.com/dp/B0CFY6JRC2) [2**FALAMON 140 000 Clear Beads for Vases Transparent Vase Filler Christmas Decoration Wedding Centerpiece Floating Candles Floral Decoration**FALAMON**$9.29**4.6★3,340 rev](https://www.amazon.com/dp/B0BN11WN56) [3**NOTCHIS 140 000 Clear Crystal Gel Beads for Transparent Vase Filler**NOTCHIS**$10.44**4.6★2,904 rev](https://www.amazon.com/dp/B0BYNZLN8M) [4**CCINEE 45 Grams Fishbowl Beads Plastic Vase Filler Beads Small Slime Beads for Crunchy Slime Making DIY Projects and Crafts Supplies Mixed Color**CCINEE**$6.10**3.2★60 rev](https://www.amazon.com/dp/B0796KZDDW) [5**Orbeez Color Pack Refill Kit (Teal Orange Blue) by Maya Group**Orbeez**$18.93**3.7★34 rev](https://www.amazon.com/dp/B004FJF71O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coconutlin 8mm Acrylic Crystal Clear Vase Fillers(550 pcs) - Transparent Decorative Gems for Floral Arrangements Centerpieces & Home Decor (Colorful)**Coconutlin**$12.32**11 rev3mo ago](https://www.amazon.com/dp/B0GYP7VM7J) [**Incinkod 100g Round Glass Micro Bubble Beads 1.25-3mm Colorful**Incinkod**$6.40**3 rev5mo ago](https://www.amazon.com/dp/B0GQM1GZSP) [**FALAMON 50 000 Clear Beads for Vases Transparent Vase Filler Christmas Decoration Wedding Centerpiece Floating Candles Floral Decoration**FALAMON**$7.93**172 rev7mo ago](https://www.amazon.com/dp/B0G6XZMD2T) [**Aquabeads - Neon Bead Pack - Water Fuse Bead Refill Pack**Aquabeads**$16.01**0 rev8mo ago](https://www.amazon.com/dp/B0G2T1R47H) [**550 Colorful Acrylic Beads - Premium Decorative Filler for Wedding Centerpieces Gift Boxes & Luxury Events (Colorful)**Coconutlin**$13.25**9 rev9mo ago](https://www.amazon.com/dp/B0FZ4VQKCZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**550 Colorful Acrylic Beads - Premium Decorative Filler for Wedding Centerpieces Gift Boxes & Luxury Events (Colorful)**Coconutlin**$13.25**4.3★**▲ 109%**](https://www.amazon.com/dp/B0FZ4VQKCZ) [**FALAMON 200 000 Clear Water Gel Beads for Vase Filler Christmas Decoration Wedding Centerpiece Floating Candles Planting Floral Decoration**FALAMON**$15.25**4.5★**▲ 108%**](https://www.amazon.com/dp/B0BYV6H19D) [**Aquabeads - Neon Bead Pack - Water Fuse Bead Refill Pack**Aquabeads**$16.01**0.0★**▲ 107%**](https://www.amazon.com/dp/B0G2T1R47H) [**Coconutlin 8mm Acrylic Crystal Clear Vase Fillers(550 pcs) - Transparent Decorative Gems for Floral Arrangements Centerpieces & Home Decor (Colorful)**Coconutlin**$12.32**4.0★**▲ 106%**](https://www.amazon.com/dp/B0GYP7VM7J) [**Sukh Orange Silica Desiccant Beads 430G - Indicating Silica Gel Beads Drying Silicone Reusable Desiccant Dehumidifier for Camera Electronic Books Documents Clothes Painting Jewelry**Sukh**$7.40**4.6★**▲ 105%**](https://www.amazon.com/dp/B0C6PW6FR5)
**~~View all trending →~~**
## **What buyers say about orbeez**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**15%
*“Makes bath time so much fun”*
**Advertised Vs Actual Product**15%
*“As described”*
**Quality-Overall**15%
*“The quality is consistent”*
**Value For Money**11%
*“Good value for the money”*
**Size-Overall**5%
*“Decent size”*
**Ease Of Use**5%
*“Easy to use”*
**Efficiency**4%
*“It seems like it should do well”*
**Water Resistance**3%
*“they absorb the water quickly making them easy to use in a short time”*
**Stretchability/Expandability/Elasticity**3%
*“They will expand again when they get wet”*
**Color**2%
*“I like the colors”*
### **What buyers complain about **
**Size-Overall**31%
*“To small”*
**Advertised Vs Actual Product**18%
*“It is deceiving”*
**Noise Level**6%
*“They crackle loudly”*
**Value For Money**6%
*“Not a good value at all”*
**Color**5%
*“turning blackish green”*
**Functionality-Overall**3%
*“Did not work”*
**Instructions/User Manual/Troubleshooting**2%
*“I did not read directions”*
**Adhesion/Stickiness**2%
*“just enough came out to make all the other pkgs a little sticky”*
**Durability**2%
*“After 8 hours they bubbled out of my vase”*
**Recycle/Reuse**2%
*“Not very reusable”*
### **Top return reasons **
**Size-Overall**49%
**Advertised Vs Actual Product**29%
**Value For Money**4%
**Functionality-Overall**4%
**Stretchability/Expandability/Elasticity**3%
**Material Quality**2%
**Water Resistance**2%
**Color**1%
**Leak-Proof**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is orbeez profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Launch it (58/100).
- **How competitive is the orbeez niche?**
- 15 brands and 30 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in orbeez?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Noise Level. The return rate is 2.1%.
- **When does demand for orbeez peak?**
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the orbeez niche?**
- Listings span $6.10–$43.77; the average listing price is $13.06 (sweet spot $15–$100). The average incumbent carries 841 reviews — the moat a new listing must climb.
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