---
title: "Orange Throw Blanket — $451K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/orange-throw-blanket"
last_updated: "2026-08-10T15:51:15.099Z"
locale: en
meta:
description: "Niche score 48/100 · $451K/yr market · 978K searches/yr · $18.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $451K/yr market · 978K searches/yr · $18.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Throw Blanket — $451K/yr Amazon US Niche (2026) - Flapen"
---
# **orange throw blanket**
**Skip it**
A deep review moat (10,381 avg reviews) — this niche doesn't clear our bar today.
Market size 58Growth 25Conversion 31Competition 64Returns 31Price range 82Avg price 84Brand share 69Review moat 22Quality gap 38
**Avg price**
**Great****$18.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.84–$40.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$451K**
$451K/yr · 978K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,380.68**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, orange throw blanket is a $451K/yr Amazon United States market (978K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange throw blanket market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$466K–$559K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**47%**
Top 20: 86%
**Open market**
**31%**
- Lussena23% - Linecooo15% - Simple&Opulence10% - YIICKO10% - CREVENT7% - Puncuntex6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -0.9% search growth over the last 90 days.
150K100KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/orange-throw-blanket/trend)
## **Top orange throw blanket search terms**
- **burnt orange throw blanket**224K/yr-4.6%2.5% conv. - **orange throw blanket**196K/yr+6.4%1.7% conv. - **terracotta throw blanket**113K/yr+5.3%1.7% conv. - **rust throw blanket**103K/yr-10.0%2.5% conv. - **orange blanket**98K/yr+1.2%1.0% conv. - **burnt orange blanket**37K/yr-3.5%2.0% conv. - **rust colored throw blanket**27K/yr-7.8%2.5% conv. - **terracotta blanket**21K/yr+8.9%0.8% conv. - **orange throw**27K/yr-2.0%1.4% conv. - **burnt orange throw**24K/yr-3.5%2.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/orange-throw-blanket/search-terms)
## **Top orange throw blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$45K20%$90K30%$135K40%$181K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket**Lussena**$14.11**4.6★1,580 rev](https://www.amazon.com/dp/B0DPLYNHK5) [2**Simple&Opulence Cotton Muslin Throw Blanket for Bed Couch Knit Woven Gauze Blanket with Tassels Soft Lightweight Cozy Pre-Washed Breathable Farmhouse Decoration for All-Season (Rust Orange)**Simple&Opulence**$23.43**4.5★1,357 rev](https://www.amazon.com/dp/B0B5949ZBP) [3**Linecooo Burnt Orange Fleece Throw Blanket 5060 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman**Linecooo**$13.66**4.6★3,217 rev](https://www.amazon.com/dp/B0D8H3KRQ4) [4**Burnt Orange Fleece Throw Blanket for Couch 50x60 with Diamond Checkered**YIICKO**$9.84**4.4★323 rev](https://www.amazon.com/dp/B0FK4HYNBZ) [5**Puncuntex Burnt Orange Throw Blanket 5060 Fuzzy 3D Jacquard Decorative**Puncuntex**$14.04**4.5★3,965 rev](https://www.amazon.com/dp/B0CQZ1N75K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YIICKO Orange Throw Blanket for Couch Sofa 50x60 inches Striped Design**YIICKO**$10.76**558 rev8mo ago](https://www.amazon.com/dp/B0G2JLQ2C7) [**EVERGRACEHOME Chunky Chenille Knit Throw Blanket for Couch Soft Luxurious Moss Stitch Blankets for Bed Cozy Decorative Farmhouse Knitted Throws for Sofa Terracotta Clay 50 x 60**EVERGRACEHOME**$36.41**547 rev9mo ago](https://www.amazon.com/dp/B0FWJR2T2R) [**50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket**Lussena**$14.40**1,580 rev9mo ago](https://www.amazon.com/dp/B0FW3QTD7X) [**Joiedomi Orange Throw Blanket for Couch Soft & Warm Orange Fleece Blankets Gifts for Women Mom Cozy Cute Soft Throw 50x60 Inches**Joiedomi**$14.38**376 rev9mo ago](https://www.amazon.com/dp/B0F443ZDC7) [**Burnt Orange Fleece Throw Blanket for Couch 50x60 with Diamond Checkered**YIICKO**$9.84**323 rev11mo ago](https://www.amazon.com/dp/B0FK4HYNBZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Joiedomi Orange Throw Blanket for Couch Soft & Warm Orange Fleece Blankets Gifts for Women Mom Cozy Cute Soft Throw 50x60 Inches**Joiedomi**$14.38**4.6★**▲ 271%**](https://www.amazon.com/dp/B0F443ZDC7) [**Bnuitland Burnt Orange Fleece Throw Blanket 300GSM Soft Warm Cozy Fluffy Throw for Babys & Pets Stripe Pattern 50x40 All Season Sofa Bed Blanket for Home Decor**Bnuitland**$10.33**4.6★**▲ 235%**](https://www.amazon.com/dp/B0CNRKFF99) [**50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket**Lussena**$14.40**4.6★**▲ 232%**](https://www.amazon.com/dp/B0FW3QTD7X) [**BYKOSY Jacquard Boho Fleece Throw Blanket-Cozy Fluffy Soft Lightweight Fuzzy Fall Blanket for Sofa Couch Bed Chair & Car Gifts for Teen Girls Women & Men Home and Dorm Decor Rust Red 50 x 70**BYKOSY**$11.03**4.5★**▲ 217%**](https://www.amazon.com/dp/B0FJL8WHNR) [**EVERGRACEHOME Chunky Chenille Knit Throw Blanket for Couch Soft Luxurious Moss Stitch Blankets for Bed Cozy Decorative Farmhouse Knitted Throws for Sofa Terracotta Clay 50 x 60**EVERGRACEHOME**$36.41**4.6★**▲ 144%**](https://www.amazon.com/dp/B0FWJR2T2R)
**~~View all trending →~~**
## **What buyers say about orange throw blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**28%
*“Soft blanket”*
**Color**21%
*“Vibrant color”*
**Quality-Overall**6%
*“Great quality, matches pillow that I bought separately”*
**Comfort-Overall**6%
*“very comfortable”*
**Warmth**5%
*“Soft and warm”*
**Weight Light**5%
*“the perfect weight”*
**Value For Money**4%
*“Great Value”*
**Size-Overall**4%
*“Matched perfectly”*
**Washability**2%
*“Nice wash”*
**Advertised Vs Actual Product**2%
*“just what I wanted”*
### **What buyers complain about **
**Thickness**16%
*“Not thick”*
**Color**10%
*“rather dark color”*
**Size-Overall**8%
*“Too short to cover my feet while sitting in my recliner”*
**Quality-Overall**5%
*“Cheap”*
**Thin**3%
*“Thin Material”*
**Advertised Vs Actual Product**3%
*“Not the size in the description”*
**Washability**3%
*“Blanket started coming apart after 2 washes”*
**Durability**2%
*“come apart right away”*
**Rusts/Corrodes**2%
*“Ordered rust orange”*
**Material Quality**1%
*“Material is easy to rip”*
### **Top return reasons **
**Color**51%
**Size-Overall**17%
**Thin**7%
**Material Quality**6%
**Display Colors**5%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Value For Money**2%
**Thickness**1%
**Rusts/Corrodes**1%
## **Common questions**
- **Is orange throw blanket profitable to sell on Amazon United States?**
- The niche generates $451K/yr across 31 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the orange throw blanket niche?**
- 21 brands and 24 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in orange throw blanket?**
- Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 4.5%.
- **When does demand for orange throw blanket peak?**
- Demand peaks in Aug–Sep; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the orange throw blanket niche?**
- Listings span $9.84–$40.82; the average listing price is $18.62 (sweet spot $15–$100). The average incumbent carries 10,381 reviews — the moat a new listing must climb.
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