---
title: "Orange Bathroom Rugs — $246K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/orange-bathroom-rugs"
last_updated: "2026-08-11T20:33:57.927Z"
locale: en
meta:
description: "Niche score 58/100 · $246K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $246K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Orange Bathroom Rugs — $246K/yr Amazon US Niche (2026) - Flapen"
---
# **orange bathroom rugs**
**Worth a look**
Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 46Growth 24Conversion 26Competition 91Returns 43Price range 81Avg price 91Brand share 91Review moat 23Quality gap 79
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.12–$53.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$246K**
$246K/yr · 562K searches
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,461.37**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, orange bathroom rugs is a $246K/yr Amazon United States market (562K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange bathroom rugs market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$213K–$266K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#314**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**51 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**44%**
Top 20: 81%
**Top-5 click share**
**24%**
Top 20: 58%
**Open market**
**51%**
- HOMEIDEAS15% - MIULEE11% - Bcoimo6% - GRANNY SAYS6% - OLANLY6% - FLOLEOPA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -1.5% search growth over the last 90 days.
30K20KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/orange-bathroom-rugs/trend)
## **Top orange bathroom rugs search terms**
- **orange bathroom rugs**168K/yr-5.8%1.6% conv. - **burnt orange bathroom rugs**118K/yr-11.5%1.6% conv. - **orange bath mat**43K/yr+33.1%1.7% conv. - **terracotta bathroom rugs**38K/yr-2.1%0.7% conv. - **orange bathroom rug**26K/yr+2.8%1.3% conv. - **rust bathroom rugs**22K/yr+0.9%0.8% conv. - **orange bathroom rug set**21K/yr-31.3%1.3% conv. - **burnt orange bath mat**13K/yr+43.0%2.5% conv. - **orange bath rug**14K/yr+25.6%1.5% conv. - **bathroom rugs orange**14K/yr+12.0%1.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/orange-bathroom-rugs/search-terms)
## **Top orange bathroom rugs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$10K6%$15K8%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Burnt Orange)**HOMEIDEAS**$26.73**4.3★2,956 rev](https://www.amazon.com/dp/B0D5H63DNK) [2**MIULEE Fall Orange Bathroom Rugs Set 2 Piece Small Soft Bath Mats 16x24 in**MIULEE**$23.31**3.9★7,125 rev](https://www.amazon.com/dp/B0BZPK1KFG) [3**Bcoimo Small Bath Rug Mat 24x17 Soft Chenille Burnt Orange Bathroom Tub Mat**Bcoimo**$8.04**4.4★928 rev](https://www.amazon.com/dp/B0FMDKBFLW) [4**vctops Orange Fall Plush Chenille Bath Rugs Extra Soft and Absorbent Microfiber Shag Rug Non-Slip Runner Carpet for Tub Bathroom Shower Mat Orange 16 X 24**vctops**$13.99**4.1★1,907 rev](https://www.amazon.com/dp/B07WGYZ72K) [5**HAOCOO Orange Bathroom Rugs Non Slip Washable Soft Plush Irregular Shape Non Slip Bath Mat Microfiber Machine Washable Floor Mat Carpet for Bath Sink Tub Shower**HAOCOO**$18.64**4.4★846 rev](https://www.amazon.com/dp/B0CHVYRZT4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOMEIDEAS Upgraded Bathroom Rugs Set 3 Piece Soft Memory Foam Bath Mats Absorbent Non Slip Washable Toilet Bath Rug for Fall Bathroom Decor (Burnt Orange 17x24+20x32+U-Shaped 20x24)**HOMEIDEAS**$32.44**801 rev3mo ago](https://www.amazon.com/dp/B0G3P65DG9) [**Lansatte Boho Rustic Bath Mat Orange Non-Slip 16W x 24L Modern Farmhouse Minimalist Rainbow Tufted Bathroom Rugs Rubber Backed Bohemian Geometric Bath Rug Microfiber Absorbent Floor Mat**Lansatte**$16.47**42 rev7mo ago](https://www.amazon.com/dp/B0G3XMHRFB) [**HOMEIDEAS 3 Pieces Bathroom Rugs Ultra Soft Non Slip Absorbent Chenille Toilet Bath Mat Set (Burnt Orange)**HOMEIDEAS**$30.74**25,955 rev7mo ago](https://www.amazon.com/dp/B0G2M6PLD9) [**GRANNY SAYS Orange Bathroom Rug 16 x 24 Non-Slip Microfiber Bath Mat**GRANNY SAYS**$14.80**5,276 rev8mo ago](https://www.amazon.com/dp/B0F9XV38VM) [**GRANNY SAYS Terracotta Bathroom Rug 16 x 24 Non-Slip Bath Mat**GRANNY SAYS**$14.01**5,276 rev9mo ago](https://www.amazon.com/dp/B0FGXTV7WJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOMEIDEAS Upgraded Bathroom Rugs Set 3 Piece Soft Memory Foam Bath Mats Absorbent Non Slip Washable Toilet Bath Rug for Fall Bathroom Decor (Burnt Orange 17x24+20x32+U-Shaped 20x24)**HOMEIDEAS**$32.44**4.4★**▲ 268%**](https://www.amazon.com/dp/B0G3P65DG9) [**HOMEIDEAS 3 Pieces Bathroom Rugs Ultra Soft Non Slip Absorbent Chenille Toilet Bath Mat Set (Burnt Orange)**HOMEIDEAS**$30.74**4.5★**▲ 148%**](https://www.amazon.com/dp/B0G2M6PLD9) [**Lansatte Boho Rustic Bath Mat Orange Non-Slip 16W x 24L Modern Farmhouse Minimalist Rainbow Tufted Bathroom Rugs Rubber Backed Bohemian Geometric Bath Rug Microfiber Absorbent Floor Mat**Lansatte**$16.47**4.0★**▲ 122%**](https://www.amazon.com/dp/B0G3XMHRFB) [**GRANNY SAYS Terracotta Bathroom Rug 16 x 24 Non-Slip Bath Mat**GRANNY SAYS**$14.01**4.3★**▲ 83%**](https://www.amazon.com/dp/B0FGXTV7WJ) [**MondayRug Bathroom Rugs Non Slip 24x16 Soft Absorbent Bath Mat Rust Brown**MondayRug**$7.12**3.7★**▲ 45%**](https://www.amazon.com/dp/B0F8N471G1)
**~~View all trending →~~**
## **What buyers say about orange bathroom rugs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**14%
*“It is soft and absorbent”*
**Quality-Overall**11%
*“Good quality mats”*
**Color**10%
*“The color is accurate”*
**Absorbency**8%
*“Good absorption”*
**Advertised Vs Actual Product**8%
*“Exactly as pictured”*
**Value For Money**7%
*“Very affordable”*
**Size-Overall**6%
*“Nice fit”*
**Grip**5%
*“Good grip”*
**Comfort-Overall**5%
*“Great comfort”*
**Thickness**2%
*“Good thickness”*
### **What buyers complain about **
**Size-Overall**29%
*“Sizing is off”*
**Grip**11%
*“Doesnt grip at all”*
**Thickness**8%
*“not as thick as described”*
**Quality-Overall**7%
*“Feels cheaply made”*
**Advertised Vs Actual Product**4%
*“False description”*
**Color**4%
*“Color off”*
**Value For Money**3%
*“Not worth the money at half the price”*
**Absorbency**2%
*“not even that absorbent”*
**Adhesion/Stickiness**2%
*“sticks -”*
**Durability**2%
*“Not durable”*
### **Top return reasons **
**Size-Overall**47%
**Color**25%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Thickness**3%
**Material Quality**3%
**Thin**2%
**Grip**2%
**Value For Money**1%
**Display Colors**1%
## **Common questions**
- **Is orange bathroom rugs profitable to sell on Amazon United States?**
- The niche generates $246K/yr across 81 tracked products. 4 of 24 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the orange bathroom rugs niche?**
- 51 brands and 56 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in orange bathroom rugs?**
- Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.5%.
- **When does demand for orange bathroom rugs peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the orange bathroom rugs niche?**
- Listings span $7.12–$53.62; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 7,461 reviews — the moat a new listing must climb.
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